How can you identify stories that resonate with your target audience through social listening?

When creating a Social Selling strategy for my client, I start by identifying their competitors - professionals with well-developed LinkedIn profiles - and reading their posts. This approach helps me pinpoint topics that are interesting to my client's target audience. Additionally, I search for popular posts on LinkedIn within my client's area of expertise using hashtags and keywords. This also assists in identifying topics relevant to the target audience.

Social listening refers to the process of monitoring and analyzing conversations, mentions, and discussions on social media platforms and other online channels to gain insights into what people are saying about a particular topic, brand, product, or industry. It involves tracking and analyzing keywords, hashtags, and mentions to understand the overall sentiment, trends, and opinions within the online community. The primary goal of social listening is to gather valuable information about the public's perception of a brand or topic, identify emerging trends, monitor competitors, and gain insights into customer behavior. This information can be used by businesses, marketers, and individuals to make informed decisions.

I heard somewhere- Go to the review sections of your competitors and read the lowest-rated reviews. that's where you understand the real problem.

Dentro de LinkedIn, Sales Navigator es un gran herramienta para hacer escucha activa de clientes y clientes potenciales. Una vez que los identificas y clasificas podrás acceder a un feed para ver lo que publican. De esta forma podrás interactuar con ellos de forma inteligente. También podrás iniciar abordajes comerciales por mensajes. Podrás ir moviendo de listas a tus contactos potenciales de acuerdo al avance de la conversación.

Using social listening for storytelling involves leveraging insights gathered from social media and online conversations to create compelling and relevant narratives. Here are some steps to guide you in incorporating social listening into your storytelling process: Identify Your Audience: Use social listening tools to understand who your audience is, what they are talking about, and what matters to them. Analyze demographics, interests, and behaviors to tailor your stories to resonate with your target audience. Monitor Relevant Keywords and Hashtags: Set up social listening tools to monitor keywords, hashtags, and mentions related to your brand, industry, or specific topics of interest. Track relevant conversations to identify key themes

speak about one problem to one person per post. If you can articulate their problems better, you can also articulate the solutions to their problems better than they could have thought of.

Optimizing your story for social selling involves crafting a narrative that aligns with your brand, resonates with your audience, and encourages them to take action. Here are some tips to help you optimize your story for social selling: Know Your Audience: Understand the demographics, interests, and preferences of your target audience. Tailor your story to address the specific needs and challenges of your audience. Highlight Value Proposition: Clearly communicate the value your product or service provides. Showcase how it solves a problem or fulfills a need for your customers. Use Visuals Effectively: Incorporate visually appealing content, such as images, videos, and infographics, to enhance your storytelling.

“The goal of great writing is for the readers to understand The goal of great copy is for the prospect to feel understood.” make your ICP understood by properly articulating their problems better and you have won the half battel.

92% of buyers say they base their purchase decision on the recommendations of "personal brands" over "company brands". About time we all invested in building our own brand!