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How can you identify social sustainability issues in product design using user research?

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Social sustainability is the ability of a product to meet the needs and expectations of its users and stakeholders, while respecting their values, culture, diversity, and human rights. It is an essential aspect of sustainable design, as it can improve the social impact, acceptance, and longevity of a product. However, identifying social sustainability issues in product design can be challenging, as they are often context-specific, complex, and dynamic. User research is a powerful tool to help you understand the social dimensions of your product design, and to address the potential problems and opportunities that may arise. In this article, you will learn how to use user research methods to identify social sustainability issues in product design, and how to apply them in different stages of your design process.

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1 Define your scope

Before you start your user research, you need to define the scope of your product design and the social sustainability issues that you want to explore. This will help you to narrow down your research questions, objectives, and criteria, and to select the most appropriate methods and tools. To define your scope, you can use frameworks such as the Sustainable Development Goals (SDGs), the Triple Bottom Line (TBL), or the Social Life Cycle Assessment (SLCA). These frameworks can help you to identify the key social aspects and indicators that are relevant for your product design, such as human health, safety, well-being, equity, inclusion, participation, empowerment, or education.

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Alexandra Noirault

Consultante & Formatrice ?? Démarche RSE - Marketing Durable - Numérique Responsable ?? Partenaire Dinamic+ CCI Pays de la Loire ??Labels Lucie 26000 - NR - 360 RSE | LinkedIn Top Green Voice 2024
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To identify social sustainability issues in product design, engage deeply with your user base through participatory design methods. For example, involve diverse user groups in the design process, gathering insights through workshops, surveys, and field studies. This approach not only highlights hidden social sustainability challenges but also fosters a sense of inclusion and empowerment among users. Such direct engagement brings to light real-world impacts and ensures that designs are socially responsible and inclusive.

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2 Choose your methods

User research methods are techniques used to collect and analyze data about users and their contexts, needs, preferences, behaviors, and feedback. Depending on your research questions, objectives, and criteria, you can identify social sustainability issues in product design using a variety of methods. Interviews are one-on-one conversations with a user or stakeholder to gain insights into their experiences related to product design. Surveys are structured or semi-structured questions asked to a large number of users or stakeholders to gather qualitative or quantitative data about their characteristics. Observations are direct or indirect recordings of users' actions, interactions, reactions, and expressions related to product design. Focus groups are moderated discussions with a small group of users or stakeholders to share their thoughts and perceptions on the product design. Workshops are collaborative sessions with a group of users or stakeholders for creative activities such as brainstorming, prototyping, testing, or co-designing to generate ideas and solutions for the product design.

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David Charles, CSI

Esteemed advocate for collaboration amongst leaders, supporters, and professionals in the Construction and Greater AEC industry.
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Mix of both qualitative and quantitative methods can successfully determine factors for social sustainability. Different people will react accordingly based on their demographic, interest level, and amount they'd want to contribute. Creating a life "solution" instead of just another product means its users can't live without it.

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3 Plan your research

Once you have chosen your user research methods, you need to plan your research in detail. This means that you need to define your research goals, questions, hypotheses, and metrics, and to design your research protocol, tools, and materials. You also need to recruit your research participants, and to obtain their consent and ethical approval. Additionally, you need to prepare your research logistics, such as the location, time, duration, budget, and equipment of your research sessions. Planning your research carefully will help you to conduct your research efficiently and effectively, and to avoid any potential issues or risks.

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4 Conduct your research

After you have planned your research, you are ready to conduct your research with your users and stakeholders. This is the stage where you collect your data, using the methods and tools that you have selected and designed. During your research sessions, you need to follow your research protocol, and to be respectful, attentive, and flexible with your participants. You also need to document your data, using methods such as notes, audio, video, photos, or transcripts. Conducting your research properly will help you to obtain reliable and valid data, and to build trust and rapport with your participants.

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5 Analyze your data

Once you have collected your data, you need to analyze your data, using the appropriate methods and tools. This is the stage where you interpret your data, and extract the insights and findings that are relevant for your product design and your social sustainability issues. Depending on the type and amount of your data, you can use methods such as coding, categorizing, sorting, clustering, mapping, or visualizing. Analyzing your data thoroughly will help you to identify the patterns, themes, gaps, and opportunities that emerge from your data, and to validate or invalidate your hypotheses and assumptions.

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6 Communicate your results

After you have analyzed your data, you need to communicate your results, using the suitable methods and tools. This is the stage where you present and report your results, and share your insights and recommendations for your product design and your social sustainability issues. Depending on your audience and purpose, you can use methods such as reports, presentations, dashboards, infographics, or stories. Communicating your results clearly and convincingly will help you to inform and persuade your stakeholders, and to influence the decision-making and the design outcomes of your product.

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Erika Jarosz Barcia

Arquitecta Magíster | BIM | Sustentabilidad | Lighting
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In the research and design process, using BIM amplifies the communication skills of the team. BIM's 3D models offer a clear visual for a better understanding and at the same time as a modeler we can choose what and how to show it easily. Also, Its real-time collaboration ensures coherence among teams, reducing misinterpretation. In addition, as it quantifies areas, materials and families it's easier to work with graphics and tables.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you identify social sustainability issues in product design using user research?

1

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3

4

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1 Define your scope

2 Choose your methods

3 Plan your research

4 Conduct your research

5 Analyze your data

6 Communicate your results

7 Here’s what else to consider

Sustainable Design

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How can you identify social sustainability issues in product design using user research?

1

2

3

4

5

6

7

1 Define your scope

2 Choose your methods

3 Plan your research

4 Conduct your research

5 Analyze your data

6 Communicate your results

7 Here’s what else to consider

Sustainable Design

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