How can you identify risks and challenges in your market using client research?
Client research is not only a way to understand your customers' needs, preferences, and satisfaction, but also a tool to identify risks and challenges in your market. By conducting regular and systematic client research, you can spot emerging trends, competitive threats, and potential opportunities that can affect your account management strategy. In this article, we will discuss how you can use different client research methods to assess the market situation and plan accordingly.