How can you identify prospects' preferred content formats in social selling?

Social media is constantly in flux and you need to monitor continuously what works and what does not. Stay away from vanity metrics which are too often used to judge success or what they prospect wants. Remember, this is more about what you want.

Here in LinkedIn you can actually take a look into a specific prospect and their Activity. Bookmark their Activity page (not profile) and keep an eye on them. - What kind of content have are they liking now? - Whose posts get their comments today? - What are they posting themselves?

El análisis de datos es una herramienta poderosa para comprender a tu audiencia. Cuando miras tus métricas en las redes sociales, estás obteniendo información valiosa sobre qué funciona y qué no. Las métricas como las impresiones, los me gusta, los comentarios, las veces compartido, los clics y las conversiones son como un mapa que te guía en el terreno digital. Te muestran lo que resuena con tu audiencia y lo que no. Pero no te limites a mirar las métricas básicas. Las herramientas de análisis te permiten ir más allá. Puedes segmentar tu audiencia por datos demográficos, intereses, comportamiento y ubicación. Esto es oro puro, porque te da una comprensión profunda de quiénes son tus clientes potenciales y qué les interesa.

Tracking job titles, seniority, industries provides valuable information about the effectiveness of your content. If you also take into account the segmentation of your audience by location, behavior, and so on it further you will be able to tailor content to specific groups. You will actually identify trends, and which content resonates most effectively with your target audience. This will allow you to take a more personalized approach to social selling. Don't forget to constantly improve your content strategy based on the information above.

Feedback is important. I always edit my content and calls content to match the words, pains, thoughts and struggles of my prospects. This is used in NLP, but heavily underused in social selling. You want to have every step of the whole customer journey resonate with the prospect. Other than that, what works for me and my clients is to tell stories using clients' words. Try it out, it might increase your reach, engagement AND conversion of both marketing activities and sales activities!

Escuchar a tus clientes potenciales es fundamental para entender sus necesidades y deseos. No puedes simplemente asumir lo que les gusta, debes preguntar y prestar atención. Las herramientas de escucha social son un recurso invaluable para esto. Te permiten monitorear lo que dicen tus prospectos sobre tu marca, tu industria, tus competidores y los temas relevantes en las redes sociales. Pero no te limites a la observación pasiva. Interactúa con tus prospectos directamente a través de encuestas, sondeos, cuestionarios y preguntas. Pregúntales sobre sus preferencias y expectativas de contenido. Esto te dará información valiosa y te acercará a tu audiencia. No adivines lo que quieren, pregúntales y escucha atentamente.

I love polls but there are several tricks to it: 1. Make them short and sweet 2. Do not offer to many choices 3. Do not create a cop-out choice 4. Challenge te status quo or take a black and white stance Remember to follow up on polls and don't give up after a just few. Consistency of your poll frequency is key.

My advice is to listen to the feedback of potential clients. By running surveys and polls, companies can get direct input from their target audience on content preferences and expectations. In addition, using a client-centric approach provides an understanding of the problems, goals, and motivations of potential clients. You will be able not only to tailor your content to their needs, but it will also help you connect with them more deeply.

Experimenting with different formats is really a valuable strategy. Test different formats of content to see what resonates most with your target audience. It's important to understand that audience preferences can vary across platforms and industries. So conducting these experiments on specific social media channels relevant to your business is essential. In addition, A/B testing allows you to constantly improve your content strategy based on real-time feedback and changing customer preferences. By including a variety of formats you increase the likelihood of meeting your customers' different learning and engagement preferences. This adaptability is key in social selling.

Navigating the social selling waters, I've often found that there's no 'one-size-fits-all' when it comes to content. What's been a game-changer? Experimenting. One day I might drop a blog post, the next a video or a newsletter. Different audiences vibe differently, right? Sometimes an infographic gets the message across better than a 1000-word piece. A/B testing? Oh, it's like having a secret conversation with my audience. It tells me the tiny tweaks that can make a huge difference. From tweaking a headline to changing an image, every detail counts. Bottom line? Don't be afraid to mix things up and see where the magic happens.

Though varying is a good idea but some formats require more work than others to create plus we all have our own preferred style. I would say focus on 2 or 3 types of formats and use the others when you have time... Mine: Polls, Images and sliders/Carousels

While the 80/20 rule is golden, it's about more than just numbers. It's the quality of that content as well. Ask yourself: "Would I click on this if I were them?" It's important to also begin with the end in mind. Questions such as "who is this content for" and "what do I expect them to do with it", as well as ultimately where in the funnel does this fit in, are important things to consider initially. Also, don’t just "post and ghost"! Engage with comments, see what content gets love, and adapt. One of the most important things you can do is stay curious! Keep testing, tweaking, and learning.

In my journey through the maze of social selling, I've stumbled upon a gem: It's not just about what you say, but how you say it. Remember the golden 80/20 rule? Keep things spicy with 80% of your content tickling curiosity or bringing a smile, while 20% can have that promotional zing. And don't try fitting a square peg in a round hole – tailor your content to each platform's vibe. Your brand's voice? Make sure it resonates with your tribe. Consistency is key, but it's not just about frequency – it's also about timing. And hey, don't forget those catchy keywords and hashtags. They're like breadcrumbs leading your prospects right to you. Nail these, and watch your social selling game soar! ??

This is one of the best practices of social selling. The 80/20 rule is a strategic approach to building rapport and trust with your audience before implementing content. Emphasizing the importance of adapting content formats to specific social media platforms, recognizing the various strengths and limitations of each channel, and ensuring your messages resonate effectively. Don't forget to match the tone and style of the brand. This helps build online presence and brand loyalty. Be sure to add relevant keywords and hashtags - this increases visibility. The recommendation to post regularly at optimal times is practical, as timing can have a significant impact on reach and engagement.

To elevate your social selling strategy, keep a finger on the pulse of industry trends, enabling you to create timely and relevant content that establishes you as an industry thought leader. Share client success stories and challenges, fostering emotional connections with your audience. Collaborate with influencers or industry experts to expand your brand reach, leveraging their credibility and established audiences. Diversify content formats and regularly share insights, case studies, or examples that showcase your brand values beyond the standard practices.

Segment audience then run ads. By segmenting your audience and targeting specific groups with different ad formats, you can observe which format works best for each segment. This helps you tailor your marketing efforts to meet the unique preferences of various prospect groups.