Finding the right partners and sponsors for your theatrical production can make a big difference in your budget, audience, and impact. But how do you identify and approach potential collaborators who share your vision and values? Here are some tips to help you with this crucial step in your marketing strategy.
Before you start looking for partners and sponsors, you need to have a clear idea of what you want to achieve with your production and what you can offer in return. Do you need financial support, in-kind donations, or cross-promotion? Do you have a unique story, a diverse cast, or a social message? Think about how your production aligns with the goals and interests of potential partners and sponsors, and how you can communicate your value proposition.
1 You must be very clear about who your audience will be, look at comps (movies that are similar) and how well they did from a business pov. 2 think about your marketing and distribution plan at the very beginning - is this for streaming, network or theatrical. 3. Find the right people who share the same creative visions for the project AND have the verifiable experience in their chosen role. For example - It is essential that your Director/Showrunner has a clear creative vision that is aligned with the producers. 4. Only embark on content that you LOVE and are passionate about. 5. while you protect the creative vision also make sure you are protecting the money with a budget/financial plan that makes sense. Protect that contingency!!
Identifying your "Why?" is essential. What do you hope to accomplish? Why is this story relevant to this time, this audience, this community? What is the message you're trying to convey? With that having those objectives clearly defined, it makes it much more streamlined to identify potential partners who may align with your goals, and thus create a pitch that they would find appealing.
The next step is to do some research and network with people and organizations that might be interested in partnering or sponsoring your production. You can use online tools, such as directories, databases, or social media, to find out who is active and relevant in your field, genre, or location. You can also attend events, such as festivals, conferences, or workshops, where you can meet and talk to potential collaborators face to face. Don't be afraid to ask for referrals or introductions from your existing contacts or peers.
Once you have a list of potential partners and sponsors, you need to create a proposal and pitch that showcases your production and explains why they should work with you. Your proposal should include information such as your background, your vision, your target audience, your budget, your timeline, and your benefits and expectations. Your pitch should be concise, compelling, and customized to each partner or sponsor. You can use different formats, such as emails, letters, brochures, or presentations, depending on the situation and the preference of the recipient.
Cross reference the offering and break it down into tangible points that match the targets needs and wants. Make sure to looks for comments on social media from consumer proponents and competitors or adversaries.
After you send your proposal and pitch, you need to follow up and negotiate with the partner or sponsor until you reach an agreement. You should be polite, professional, and persistent, but also respectful of their time and feedback. You should be prepared to answer questions, provide more details, or make adjustments to your proposal if needed. You should also be clear about the terms and conditions of the partnership or sponsorship, such as the duration, the deliverables, the recognition, and the evaluation.
The last step is to maintain and nurture the relationship with your partner or sponsor throughout the production process and beyond. You should keep them updated on the progress and the outcomes of your production, and acknowledge their contribution and support. You should also seek feedback, express gratitude, and explore opportunities for future collaboration. By building trust and rapport with your partner or sponsor, you can create a lasting and mutually beneficial relationship.