How can you identify media sales opportunities with competitive intelligence?

1 Media Monitoring

Media monitoring is the practice of tracking and analyzing the online presence and reputation of your competitors and your industry. You can use media monitoring tools to find out what your competitors are publishing, promoting, and discussing on their websites, blogs, social media, podcasts, videos, and other channels. You can also monitor the feedback and engagement they receive from their audience, as well as the mentions and reviews they get from other sources. Media monitoring can help you identify media sales opportunities by showing you what topics and formats are popular, what pain points and challenges your competitors are addressing, and what gaps and niches they are missing.

2 SWOT Analysis

SWOT analysis is a framework for evaluating the strengths, weaknesses, opportunities, and threats of your competitors and your own business. You can use SWOT analysis to compare your media solutions with those of your rivals, and identify the areas where you have an advantage or a disadvantage. You can also use SWOT analysis to spot the external factors that affect the media market, such as customer demand, industry trends, regulations, and innovations. SWOT analysis can help you identify media sales opportunities by highlighting the unique value proposition of your media solutions, the potential problems or risks you can solve or avoid, and the new or emerging segments or niches you can target.

3 Social Listening

Social listening is the process of listening and responding to the online conversations and sentiments of your prospects and customers. You can use social listening tools to monitor the keywords, hashtags, questions, and comments related to your industry, your media solutions, and your competitors on social media platforms, forums, review sites, and other online communities. You can also use social listening tools to engage with your prospects and customers, and provide them with useful information, feedback, or solutions. Social listening can help you identify media sales opportunities by revealing the needs and wants of your audience, the pain points and objections they have, and the expectations and satisfaction they feel.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?