登录查看更多内容

How can you identify and leverage new commercial opportunities in advertising careers?

由人工智能和领英社区提供技术支持

The advertising industry is constantly evolving and creating new ways to reach and engage audiences. As an advertising professional, you need to be able to identify and leverage new commercial opportunities that can boost your career and your clients' results. In this article, we will share some tips and strategies on how to do that.

在这篇协作文章中查找专家回答

由社区从 2 条内容中精选。了解更多

1 Scan the market

The first step to finding new commercial opportunities is to scan the market and identify the trends, gaps, and needs that exist or may emerge. You can use various sources of information, such as industry reports, trade publications, social media, competitor analysis, and customer feedback, to get a sense of what is happening in your niche and beyond. By scanning the market, you can spot potential opportunities for innovation, differentiation, or expansion.

添加您的观点

Mike Vannelli

Creative Director @ thinkenvy.com
举报内容
To identify and leverage new commercial opportunities in advertising careers, start by staying on the cutting edge of industry trends, be it in digital marketing, social media, or emerging technologies. Network like a pro, because sometimes, it's not what you know, but who you know that opens doors. Keep an eye out for unexplored niches or underserved markets – they often hide the best chances for innovation. Finally, don't forget to sprinkle a bit of creativity into your strategy; after all, in advertising, a dash of imagination can be the secret sauce to success!

已翻译

赞

2 Assess your strengths

The next step is to assess your strengths and how they match the opportunities you have identified. You need to evaluate your skills, knowledge, experience, and network, and how they can help you create value for your clients and your employer. You also need to consider your personal goals, interests, and passions, and how they align with the opportunities. By assessing your strengths, you can focus on the opportunities that suit you best and that you can deliver on.

添加您的观点

3 Develop your pitch

The third step is to develop your pitch and present it to the relevant stakeholders. You need to craft a compelling and clear message that explains why the opportunity is worth pursuing, how it will benefit your clients and your employer, and what resources and support you need to execute it. You also need to anticipate and address any potential objections or challenges that may arise. By developing your pitch, you can persuade and influence others to support your vision and join your efforts.

添加您的观点

Matteo Curcio

Content Producer & Trainer | matteocurcio.com
举报内容
When developing a pitch you might be tempted to utilise a template - but do you want your prez to look the same as other 1000s? a few points: Visual Appeal: they excel at creating visually captivating slides that utilize colors, fonts, and graphics to engage the audience and make the content more memorable. Clarity: they possess the skill to arrange information in a manner that is clear and logically structured, ensuring your message is easily comprehensible. Consistency: they guarantee a consistent visual theme throughout your presentation, which enhances branding and professionalism. Compelling Narratives: they can assist in constructing a persuasive storyline that captivates the audience's attention from beginning to end.

已翻译

赞

4 Test and refine

The fourth step is to test and refine your idea and implementation plan. You need to gather feedback, data, and evidence that validate or invalidate your assumptions and hypotheses. You also need to monitor and measure the results and outcomes of your actions and adjust them accordingly. You need to be flexible and adaptable, and willing to learn from your successes and failures. By testing and refining, you can optimize your performance and demonstrate your value.

添加您的观点

5 Showcase your achievements

The final step is to showcase your achievements and celebrate your wins. You need to communicate and document the impact and benefits of your idea and actions, both internally and externally. You also need to acknowledge and appreciate the contributions and collaborations of others who helped you along the way. You need to use various channels and formats, such as reports, presentations, portfolios, testimonials, and awards, to showcase your achievements. By showcasing your achievements, you can build your reputation and credibility, and open up new doors for your career.

添加您的观点

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Advertising

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

How can you identify and leverage new commercial opportunities in advertising careers?

1

2

3

4

5

6

1 Scan the market

2 Assess your strengths

3 Develop your pitch

4 Test and refine

5 Showcase your achievements

6 Here’s what else to consider

Advertising

给文章评分

感谢您的反馈

更多Advertising相关文章

更多相关阅读内容

How can you identify and leverage new commercial opportunities in advertising careers?

1

2

3

4

5

6

1 Scan the market

2 Assess your strengths

3 Develop your pitch

4 Test and refine

5 Showcase your achievements

6 Here’s what else to consider

Advertising

给文章评分

感谢您的反馈

查看其他技能