How can you identify broken links on your website using link building tools?

3 How to fix broken links on your website?

Once you have identified the broken links on your website, it is important to fix them as soon as possible. The method of fixing broken links depends on the cause and type of the link. For example, if the link is broken due to a typo, spelling mistake, or change in URL structure, it can simply be updated or corrected to point to the right destination. If the page has been moved, deleted, or renamed, a 301 or 302 redirect can be used to direct the link to a new or relevant page. Lastly, if the page no longer exists or is irrelevant, the link can be removed or replaced with a different one. Additionally, a 410 status code can be used to inform search engines and users that the page has been permanently deleted and will not come back.

4 How to prevent broken links on your website?

Fixing broken links on your website can be a tedious and time-consuming task. To avoid this hassle, it's important to prevent broken links on your website in the first place. For instance, before publishing or updating content, you should check your links to make sure they work and lead to the right pages. You can use link building tools or browser extensions to check them manually or automatically. Additionally, when creating or editing web pages, you should use descriptive and consistent URLs that reflect the content and structure of your website. This will make it easier for you and your visitors to remember and navigate your URLs, as well as reduce the chances of broken links due to typos, spelling mistakes, or changes in the URL structure. Moreover, you should monitor your links regularly and fix any broken links as soon as you find them. You can use link building tools or web analytics tools to monitor your links and get alerts or reports on broken links.

5 How to measure the impact of fixing broken links on your website?

Fixing broken links on your website can have a positive impact on user experience, reputation, and SEO ranking. To measure the effect of this action, there are various metrics and tools that can be used. Bounce rate is an example, which is the percentage of visitors who leave your website after viewing only one page. A high bounce rate may indicate that your visitors are not satisfied with your website or cannot find what they need. Fixing broken links can reduce this rate and increase engagement and conversion. Crawl errors are another metric, which is the number of errors that search engines encounter when crawling and indexing your website. A high number of crawl errors may indicate technical or quality issues that prevent search engines from accessing or understanding your content. Fixing broken links can reduce these errors and improve crawlability and indexability. Backlinks are also important for SEO ranking, as they indicate the popularity and authority of your website. Fixing broken links can increase backlinks and improve link profile. Google Analytics, Google Search Console, Ahrefs, and other web analytics or link building tools can be used to track metrics and assess their impact on SEO performance.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?