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How can you identify biases in stakeholder feedback?

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Stakeholder feedback is a valuable source of information and insight for any project, but it can also be influenced by various biases that affect the quality and reliability of the data. Biases are cognitive or emotional tendencies that distort the way people perceive, interpret, and respond to information. They can affect how stakeholders express their needs, preferences, expectations, and opinions, as well as how you evaluate and use their feedback. To identify and reduce the impact of biases in stakeholder feedback, you need to apply critical thinking skills and follow some practical steps.

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1 Understand the types of biases

The first step is to familiarize yourself with the common types of biases that can affect stakeholder feedback, such as confirmation bias, anchoring bias, availability bias, framing bias, and halo effect. Confirmation bias is the tendency to seek and favor information that confirms one's existing beliefs or hypotheses. Anchoring bias is the tendency to rely too much on the first piece of information received when making decisions or judgments. Availability bias is the tendency to overestimate the likelihood or importance of events based on how easily they come to mind. Framing bias is the tendency to be influenced by the way information is presented, such as the wording, tone, or context. Halo effect is the tendency to generalize a positive or negative impression of a person or a thing based on a single attribute or aspect.

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? Chuck M.

Helping you reduce cyber risk faster through Zero Trust Architecture.
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First, don't automatically assume feedback is objective. Often, a stakeholder's feedback is organized to adhere to their own worldview. Consider these: *Ensure you have a diverse set of stakeholders available as they come to the table by different perspectives, interests, personal and political views. * Allow an option for anonymity. *Whenever possible, use a structured response process. Either/Or, T/F, and freeform responses. *Maintain objective metrics that are proven and valued. *Whenever possible, use cross-validation with alternative sources of information. Benchmarking and Control Groups are viable ways to ensure this. *Prepare yourself with knowledge of common cognitive biases. *Use qualitative, not just quantitative measurements.

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2 Ask open-ended and neutral questions

The second step is to design and ask open-ended and neutral questions that allow stakeholders to express their feedback in their own words and avoid leading or suggestive prompts. Open-ended questions are those that require more than a yes or no answer, such as "What are the main challenges you face in using this product?" or "How do you feel about the proposed solution?" Neutral questions are those that do not imply a preferred or expected answer, such as "What are the advantages and disadvantages of this option?" or "How would you rate your satisfaction with this service?" Asking open-ended and neutral questions can help you elicit more honest, detailed, and diverse feedback from stakeholders, as well as reduce the risk of imposing your own assumptions or biases on them.

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Arielle E.

Senior Global TA Specialist · Engagement, Enablement and Development · Neurodivergent & Black In Tech ????????
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When positioning your questions, it helps also to ask yourself and your teams what responses they expect in asking certain questions and why - this is the phase where management bias should be addressed too. If you are asking broad questions with the intent to pull certain demographics answers, consider what a separate demographic analysis could support to ensure you’re pursuing impartial but targeted response data.

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3 Use multiple sources and methods

The third step is to use multiple sources and methods to collect and analyze stakeholder feedback, such as surveys, interviews, focus groups, observations, and experiments. Using multiple sources and methods can help you increase the validity and reliability of your data, as well as capture different perspectives and experiences from different stakeholder groups. For example, you can use surveys to gather quantitative data from a large sample of stakeholders, and then use interviews or focus groups to explore the qualitative aspects of their feedback in more depth. You can also use observations or experiments to test and validate your hypotheses or assumptions based on the stakeholder feedback.

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4 Compare and contrast the feedback

The fourth step is to compare and contrast the feedback from different sources and methods, as well as from different stakeholder groups, such as customers, employees, partners, or suppliers. Comparing and contrasting the feedback can help you identify patterns, trends, gaps, inconsistencies, or contradictions in the data, as well as potential sources of bias or error. For example, you can compare the feedback from customers who have used your product for a long time with those who have used it for a short time, or from those who have different levels of satisfaction, loyalty, or engagement. You can also contrast the feedback from employees who work in different departments, roles, or locations, or from those who have different levels of involvement, motivation, or performance.

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5 Seek feedback on your feedback

The fifth step is to seek feedback on your feedback, that is, to solicit and incorporate input from other people who can review, critique, or challenge your interpretation and use of the stakeholder feedback. Seeking feedback on your feedback can help you improve the accuracy and objectivity of your analysis, as well as identify and correct your own biases or blind spots. For example, you can seek feedback from your colleagues, mentors, experts, or peers who have relevant knowledge, experience, or skills, or from those who have different backgrounds, perspectives, or opinions. You can also seek feedback from the stakeholders themselves, by asking them to confirm, clarify, or expand on their feedback, or by sharing your findings and recommendations with them.

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Ray Morris

Chief Data Officer at COUNTRY Financial?
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Asking stakeholders to confirm your interpretation of their feedback helps to validate that you understood their perspective correctly and can help shape future actions. In addition, this confirmation step shows a commitment to engage with and understand stakeholder needs which can help encourage ongoing collaboration and further feedback.

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6 Apply critical thinking skills

The sixth and final step is to apply critical thinking skills throughout the process of collecting, analyzing, and using stakeholder feedback. Critical thinking skills involve the ability to think clearly, logically, and objectively; evaluate evidence and arguments; question assumptions and conclusions; and make informed and rational decisions. Doing so can help you identify biases in stakeholder feedback, as well as your own thinking, and reduce their impact on project outcomes. To do this, ask yourself questions such as: what is the source and credibility of the feedback? What is the purpose and context? What is the evidence and logic? What are the assumptions and implications? What are the alternatives and consequences? How does it align or conflict with other sources of information or knowledge? And how does it affect your goals? By following these steps and applying critical thinking skills, you can accurately assess stakeholder feedback for your project success.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Steven Comingdeer

?? Leader ???? Educator ?? Student ?? Coach ?? Advocate
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Don’t use gender references. Stick to name. This keeps the feedback free of real or perceived gender bias and forces you to think of the person as who they are at their core by using their name.

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How can you identify biases in stakeholder feedback?

1

2

3

4

5

6

7

1 Understand the types of biases

2 Ask open-ended and neutral questions

3 Use multiple sources and methods

4 Compare and contrast the feedback

5 Seek feedback on your feedback

6 Apply critical thinking skills

7 Here’s what else to consider

Critical Thinking

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How can you identify biases in stakeholder feedback?

1

2

3

4

5

6

7

1 Understand the types of biases

2 Ask open-ended and neutral questions

3 Use multiple sources and methods

4 Compare and contrast the feedback

5 Seek feedback on your feedback

6 Apply critical thinking skills

7 Here’s what else to consider

Critical Thinking

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