How can you identify the best board members using prospect research?

2 What to look for in a board prospect

When you conduct prospect research for board recruitment, you need to look for both hard and soft indicators of a prospect's suitability. Hard indicators are quantifiable and objective data points, such as wealth, income, assets, donations, affiliations, and networks. Soft indicators are qualitative and subjective factors, such as interests, passions, values, skills, experience, and personality. You need to balance both types of indicators to find prospects who have the capacity and the willingness to serve on your board. You also need to consider how well they align with your organization's vision, mission, values, and culture.

3 How to conduct prospect research for board recruitment

There are many sources and methods you can use to conduct prospect research for board recruitment. You can start with your own database and records, and look for existing donors, volunteers, or supporters who have shown interest and involvement in your cause. You can also ask your current board members, staff, or partners for referrals and recommendations. You can use online tools and platforms, such as social media, websites, databases, and directories, to find and verify information about your prospects. You can also conduct interviews, surveys, or focus groups to gather more insights and feedback from your prospects.

4 How to use prospect research data to engage board prospects

Once you have collected and analyzed prospect research data, you need to use it strategically to engage and cultivate your board prospects. You need to segment your prospects based on their level of interest, readiness, and fit for your board. You need to create a customized outreach plan for each segment, and define the best channels, messages, and timing for your communication. You need to use prospect research data to personalize your messages, highlight the benefits and expectations of serving on your board, and address any concerns or questions your prospects may have. You need to track and measure your engagement efforts, and adjust them as needed.

5 How to use prospect research data to evaluate board prospects

Prospect research data can also help you evaluate and select the best board prospects for your organization. You need to create a clear and consistent criteria for board membership, and use prospect research data to assess how well each prospect meets those criteria. You need to compare and rank your prospects based on their capacity, willingness, alignment, and diversity. You need to involve your current board members, staff, and stakeholders in the evaluation process, and solicit their feedback and input. You need to conduct due diligence and reference checks on your top prospects, and verify their information and credentials.

6 How to use prospect research data to onboard and retain board members

Prospect research data does not end with board recruitment. You need to use it to onboard and retain your new board members, and ensure their satisfaction and engagement. You need to use prospect research data to design a tailored and comprehensive orientation and training program for your new board members, and address their needs and expectations. You need to use prospect research data to assign them appropriate roles and responsibilities, and match them with mentors or buddies. You need to use prospect research data to communicate with them regularly, solicit their feedback, recognize their contributions, and provide them with opportunities for growth and development.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?