How can you highlight the best features of your software product?

Without knowing a customers pain point there is no reason to demo your solution because that point it doesn't solve a problem.

They would never listen to you carefully if you didn't touch their pain points. The market is always there, but it is open to you only if you can solve their pain points.

???♂? Deep Dive: Engage in customer conversations, surveys, or feedback sessions. ?? Feature-Pain Link: Explicitly connect each feature to a pain point it addresses. ?? Data Speaks: Use metrics to show how others benefited. ?? Active Listening: Let them share, and validate their feelings. ?? Clear Vision: Make sure they can visualize a future with fewer pain points thanks to your software. ?? Iterate: Maybe they have pain points you hadn't considered? ?? Highlight the Unique: How does that address unique challenges? ?? Quality over Quantity: Instead of a feature dump, focus on the transformative ones. Less is more! ?? Spark Curiosity: Leave them wanting more. Tease features that can lead to further discussions.

1. Feature Showcase: Create a dedicated section or page on your website and marketing materials that highlight the key features of your software product. Use clear, concise descriptions and visuals to showcase each feature's value. 2. Use Case Examples: Provide real-world use cases or scenarios where each feature is beneficial. This helps potential customers understand how the software can solve their specific problems or improve their processes. 3. Video Demonstrations: Create short video demonstrations or tutorials that walk users through the software's features. Visual content is engaging and can effectively convey how the features work and the benefits they offer.

Pain is a big driver of change in a business. It is a great Segway into the value your product bring to the customer. Many times we need to educate the prospect to understand the impact of the pain, or they may not appreciate how significant it is.

?? Features might get you in the door, but benefits will seal the deal! ???? ?? Benefit First: Start with the 'why'. WHY should they care about this feature? ?? Link the Two: "Our software integrates with X (feature), which means you don't have to switch between platforms, saving you hours every week (benefit)." ?? Avoid Jargon: Don't use techy terms. ?? Paint a Picture: Use stories to illustrate the benefit in real-world terms. ?? ROI Highlight: How does this feature translate to cost savings or increased revenue? ?? Spotlight on Pain Points: Our feature ensures lightning-fast access, so you're never left waiting." ?? Iterate and Refine: Refine your benefit statements for even more impact.

Benefits and features do not have a binary relationship. If you have a good product, you should have two types of features: 1. That killer feature every customer is impressed by. You should always show this, but not before creating context and understanding customer pain. 2. Feature slices - these are small elements of your platform, which are most relevant to the customer's pain, and are told within a story.

Customer-Centric Language: Use language that resonates with your target audience, emphasizing how your software solves their specific pain points and meets their needs. Case Studies and Use Cases: Provide real-world examples or case studies that illustrate how other customers have benefited from your software. This adds credibility to the claimed benefits. Addressing Pain Points: Tie each benefit directly to a customer pain point. Show how your software alleviates those pain points, making it clear why your product is a valuable solution.

Imagine you're in the market for a car. A salesperson can talk at length about the horsepower,torque,andtechnical details of the engine (features),what truly matters to you is the benefit you'll derive from these features - a smooth, safe,and enjoyable ride.Similarly,in software sales,clients are often more interested in how the software will address their specific pain points and improve their operations (benefits),rather than a laundry list of technical features.By highlighting how your software can make their work easier,more efficient, and more profitable,A clear understanding of their needs.This approach not only simplifies the decision-making process but also builds a stronger connection between your solution and its desired outcomes.

Features might make you stop and window shop, but benefits will make you take out your wallet. The moment the benefits become clear, customers will already be visualizing them.

Make your software the hero of each tale, and you'll have a captivated audience. ???? The Power of Relatability: Start with challenges your audience faces. "Ever felt overwhelmed by X? So did our client, ABC Corp..." Hero's Journey: Position your software as the hero that saved the day for a previous client, emphasizing the feature in action. Specific Over Vague: "Our feature reduced their processing time by 50%, translating to savings of $10,000 a month!" ?? Evoke Emotion: Share stories that tap into feelings - the relief of a problem solved or the joy of an efficiency gained. Challenge to Resolution: Describe a challenge and use the feature as the solution. "Amidst their chaos, our software's X feature was the beacon of hope."

The best way to demo any feature is to demonstrate insight through the format of a narrative. This helps keep your messaging memorable.

Diverse Scenarios: Include a variety of scenarios and examples to appeal to different customer needs and use cases, showcasing the versatility of your software. Before-and-After: Highlight the transformation or improvement your software brought about by comparing a customer's situation before and after using your product. Client Testimonials: Incorporate testimonials or quotes from satisfied customers who have experienced tangible benefits, lending authenticity to your stories and examples.

Testimonials: Nothing sells like a happy customer's voice. This feature changed our workflow game!'" ?? Case Studies: Real-world scenarios = real credibility. Certifications & Awards: Flaunt them! "Proud recipient of the 2022 Best Software Award!" ?? User Reviews: Display those 5-star reviews. Let prospects see the love users have for your product. ?????????? Numbers Game: Hard stats don't lie. "Companies using our feature saw a 60% boost in productivity!" ?? Name Drop: "Trusted by industry leaders like Apple and Microsoft." ???? Before & After: Visual proof of how things improved post-implementation. ??? Influencer Endorsements: If a respected figure in the industry gives a thumbs up, it's golden. ??

This works like a charm together with demonstrating the benefits. Show how customer X had the same challenges and solved them by using your product. Your prospect will think: we shared the same challenges, we should share the same benefits.

Quantifiable Data: Include quantifiable metrics whenever possible, such as statistics on increased efficiency, cost savings, or ROI, to reinforce the credibility of your software's benefits. Third-Party Validation: Share endorsements or partnerships with reputable industry organizations, experts, or influencers to further establish your software's legitimacy. Transparent Data Sources: Clearly cite the sources of your proof, whether they're from independent reviews, customer surveys, or recognized industry benchmarks, to enhance transparency and credibility.

Know Your Audience: Dive deep into their industry, challenges, and needs. Make them feel, "This software was made for ME!" ?? Segment & Prioritize: Identify and categorize your prospects and target the pitch accordingly. Feature Prioritization: Highlight features that resonate with their pain points. It's not about how many features, but the RIGHT ones. ?? Speak Their Language: Ditch the jargon! Use terms and phrases familiar to their industry. ??? Use Relevant Stories: Share success tales of clients from a similar background or industry. "Remember when Company ABC faced this? Here's how we helped..." ?? Show, Don't Tell: Use demos tailored to their needs. Let them visualize the solution in action. ??

An understanding of your prospect's use case should drive your entire pitch. That is your launch pad and your vehicle for change.

Great article. If I had say one word to answer this riddle Why do you do(built this app)? Purpose needs clarity. Once you have your why right all the rest will come easy. Look at Apple, they have defined purpose. There are numerous other examples around. Access them, ready them, observe them. You will find the best fix.

Tailoring your pitch to your customer is not a one-size-fits-all approach. It's about recognizing the unique needs and preferences of each prospect and crafting a message that resonates with them personally. While it can be more time-consuming and complex than a generic pitch, the rewards in terms of customer engagement, conversion rates, and long-term relationships make it a strategy well worth adopting in modern sales. Remember, it's not just about selling a product; it's about solving a problem and adding value to your customer's world.

Empathetic Listening: Actively listen to your customer during the conversation to understand their pain points and goals better. Use this information to guide your pitch and highlight the features that directly address their concerns. Highlight Success Stories: Share case studies or success stories that align with the customer's industry or use case. This demonstrates the practical application of your software in similar scenarios. Customized Benefits: Clearly articulate how your software's features will benefit the specific customer. Emphasize the outcomes they can expect, such as increased efficiency, cost savings, or competitive advantages.

Relevance is Key: Don't just list features; focus on those that address the customer's pain points. Your software might do 100 things, but if 5 solve their problems, spotlight those! ?? Benefits Over Features: It's not about what it does, but HOW it helps. Turn technical jargon into tangible benefits. "Our AI does X" becomes "Save 5 hours a week!" ? Real-life Examples: Showcase stories where your software's features made a difference. Nothing beats a good old success story. ?? Visual Appeal: A picture's worth a thousand words. Use visuals, infographics, or demos to make complex features easily digestible. ?? Comparison: Position your features against competitors.????