How can you highlight the best features for each customer in your sales pitch?

1 Know your products

The first step to highlighting the best features for each customer is to know your products inside out. You should be familiar with the technical specifications, the benefits, the drawbacks, and the unique selling points of each product you sell. You should also be able to compare and contrast your products with your competitors' products and explain why yours are better or more suitable. Knowing your products will help you answer any questions, address any objections, and showcase any advantages that your products have.

2 Know your customers

The second step to highlighting the best features for each customer is to know your customers. You should be able to identify their needs, wants, problems, goals, and interests. You should also be able to gauge their personality, style, budget, and level of expertise. Knowing your customers will help you match them with the right products and customize your sales pitch accordingly. You can use various techniques to know your customers, such as asking open-ended questions, listening actively, observing their behavior, and using rapport-building skills.

4 Prioritize your features

The fourth step to highlighting the best features for each customer is to prioritize your features. You should be able to select the most relevant and important features for each customer and rank them in order of significance. You should also be able to explain how each feature contributes to the overall value proposition of your products. Prioritizing your features will help you focus on the key selling points and avoid overwhelming or confusing your customers with too much information.

5 Demonstrate your features

The fifth step to highlighting the best features for each customer is to demonstrate your features. You should be able to show, not just tell, how your products work and how they benefit your customers. You should also be able to involve your customers in the demonstration and let them experience your products first-hand. Demonstrating your features will help you create a memorable impression and stimulate your customers' senses and emotions.

6 Validate your features

The sixth and final step to highlighting the best features for each customer is to validate your features. You should be able to prove or support the claims you make about your products and their benefits. You should also be able to provide testimonials, reviews, ratings, awards, or certifications that attest to the quality, performance, or popularity of your products. Validating your features will help you build trust and credibility with your customers and overcome any doubts or objections they may have.