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How can you help a group develop a shared sense of purpose?

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A shared sense of purpose is a powerful motivator for any group, whether it is a team, a community, or a network. It helps align the vision, values, and goals of the group members, and creates a sense of belonging and commitment. However, developing a shared sense of purpose is not always easy, especially when the group is diverse, complex, or dynamic. As a facilitator, you can play a vital role in helping a group discover and articulate its purpose, and use it to guide its actions and decisions. Here are some tips on how to do that.

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1 Assess the context

Before you design and facilitate a process to help a group develop a shared sense of purpose, you need to understand the context and the needs of the group. Some questions to consider are: What is the history and the current situation of the group? What are the challenges and opportunities it faces? Who are the key stakeholders and what are their expectations and interests? What are the existing or potential sources of conflict or tension within or outside the group? How diverse and inclusive is the group? How much time and resources do you have to facilitate the process? How will you measure and communicate the outcomes?

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2 Engage the group

The next step is to engage the group in a meaningful and participatory way, so that they feel involved, respected, and heard. You can use various methods and tools to create a safe and supportive space for dialogue, such as icebreakers, ground rules, check-ins, and feedback loops. You can also use creative and interactive techniques to stimulate the group's imagination and expression, such as storytelling, brainstorming, visualisation, and role-playing. The goal is to help the group share their perspectives, experiences, and aspirations, and to identify common themes, patterns, and values.

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Glen Lee

Training Transformation Project Manager @ Northern | Training Strategy, Training Consultancy
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My preference with engagement is to let all the ideas come from the group. Give them ownership and only step in if the ideas don't start to follow. Every idea must be accepted, no matter how off target it may appear. Any sign of rejection may have a significant negative effect on the person or even the wider group... "Why should we bother offering ideas?" It's a question to remember to avoid!

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3 Co-create the purpose

Once the group has generated and exchanged ideas, you can help them co-create their shared sense of purpose. This involves synthesising and summarising the key insights and inputs from the group, and crafting a clear and concise statement that captures the essence of the group's identity, mission, and vision. You can use frameworks and models to guide the group through this process, such as the Golden Circle, the Purpose Pyramid, or the Vision Canvas. You can also use techniques such as voting, ranking, or dotmocracy to reach consensus and prioritise the most important elements of the purpose statement.

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4 Test and refine the purpose

After the group has co-created their shared sense of purpose, you can help them test and refine it to make sure it is relevant, realistic, and resonant. You can ask the group to reflect on how their purpose aligns with their context, their stakeholders, and their goals. You can also ask them to consider how their purpose differentiates them from other groups, and how it inspires them to take action. You can use feedback methods such as surveys, interviews, or focus groups to gather input from the group members and other relevant parties, and use it to fine-tune and improve the purpose statement.

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5 Communicate and celebrate the purpose

The final step is to communicate and celebrate the group's shared sense of purpose, and to use it as a foundation for their future work and collaboration. You can help the group design and implement a communication strategy to share their purpose with their wider audience, and to showcase their achievements and impact. You can also help the group celebrate their purpose by organising events, rituals, or awards that recognise and appreciate their efforts and contributions. The goal is to reinforce and sustain the group's sense of purpose, and to foster a culture of learning and improvement.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you help a group develop a shared sense of purpose?

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3

4

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1 Assess the context

2 Engage the group

3 Co-create the purpose

4 Test and refine the purpose

5 Communicate and celebrate the purpose

6 Here’s what else to consider

Facilitation

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How can you help a group develop a shared sense of purpose?

1

2

3

4

5

6

1 Assess the context

2 Engage the group

3 Co-create the purpose

4 Test and refine the purpose

5 Communicate and celebrate the purpose

6 Here’s what else to consider

Facilitation

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