How can you get your emails in your subscribers' inbox?

Three things I would keep in mind in the early stages of decision making: Deliverability: Opt for a provider with a strong track record for high deliverability rates to ensure your emails reach subscribers' inboxes. Ease of Use: Choose a user-friendly platform that makes it easy to create and send emails, especially if you and your team are new to email marketing. Compliance and Support: Ensure the provider is compliant with email marketing regulations and offers reliable customer support to assist you when needed.

One of the most useful tips I can share for this is to get the audience to respond to your first email in the welcome sequence. This is a direct signal to the provider that you're email is not spam and that it's something they're likely to interact with in the future. Plus, you don't need *everyone* to respond - just a portion of the audience. You can get a response by asking questions about their pain points, getting them to open up more about their problems, etc.

Don't be afraid to ask people new to your list to whitelist your email address so they don't miss your content. It's also a great signal to email service providers that you are NOT spam.

Before I send any emails out I make sure to run them through an email verification system. Alfred.email is my verification of choice. What I love most is it gives a 1-10 score for the entire list. I then cut off anyone below a score of 7. This will automatically enhance my reputation, knowing that I am only sending to real and verified contacts. It is also a good idea to write sequences that help weed out ungaged leads. Generally, if a lead hasn't engaged with an email by the 3rd email in a sequence I take them out and segment them into a separate category. I have learned it is better for me to take them out than give them the chance to click "Spam". If you choose to you can try to renegage these leads at a later date.

Clean your email list at least every 6 months. After building a quality email list, it's crucial to ensure its health and relevance over time. Modern email service providers (ESPs) make this process straightforward by allowing you to automatically remove subscribers who haven’t engaged with your emails within a set period. They also handle bounces, spam complaints, spam traps, and unsubscribes. This way, you only send emails to subscribers who really want to hear from you.

Take it a step beyond just getting subscribers to open, read, and click. Try getting them to reply to you so you can learn more about your audience... and show them that you're a real person that listens AND responds.

The cleaner the code the more likely you are to inbox. Many of the WYSIWYG editors can be fun to use and make design easier, but they also bloat your code. If possible code your emails by hand or hire someone who can. This will make sure you have the cleanest code and that it will read across all platforms. Be careful with CSS and "Style" tags, some ISPs cannot read them and can make you a bulk sender for using them. For best delivery limit your images and links. Images should be high-quality, visually appealing, and help the email get the point across. Do not just add images to take up white space. Use text where possible instead of an image. Also, limit your links from your email. Try to only link to your domain.

Here are 4 tips for better email deliverability (so more emails land in the inbox): 1/ Image dimension: Keep images less than 600px wide. 2/ Small image file size Use tools like tinypng to make your images smaller in file size. 3/ Limit the number of images Too many images make your email large — something mailbox providers aren’t fond of. 4/ Add alt-text to images This is a short description of your image. If the image doesn't display (many folks block images), they can still understand what it's about.

At the end of the day, mailbox providers (Gmail, Yahoo, Hotmail, etc.) want to see their users (your subscribers) engaging with your emails. This tells them their users truly want to hear from you. So they’ll start putting more of your emails in the inbox. Here’s the kind of engagement they’re looking for (in order of importance) — Replying to your emails — Clicking your links — Opening your emails Obviously, the more engagement, the better.