How can you get a buyer to respond to your offers?

Eu divido a resposta em 2 etapas: Impacto e efetiva??o. Antes se investia muito na atratividade, sem levar em considera??o a base a ser alcan?ada: o famoso “tiro de canh?o para matar mosquito”. Com a evolu??o da Gest?o do Relacionamento com o Consumidor, os la?os se estreitaram. Hoje os algoritmos e Inteligência Artificial tornam os “tiros” s?o mais certeiros. Conhecendo profundamente a necessidade do consumidor, a quest?o é como atendê-las. Pre?o e prazo de entrega s?o cada vez mais comodities na hierarquia decisória em um mercado competitivo; e detratores de margem. Criatividade para agregar valor torna-se imprescindível para tornar o produto único e uma experiência de compra inesquecível.

Most requirements come up with the visible demands and then some underlying opportunities that help you crack into the buyer's field of vision. Understanding the needs of the requirements and then utilising the current market competition and how the needs can be better catered from our offer will make the offer stand out for the buyer. Commercial viability is an important part of the offer but the extra mile is achieved by the additional capabilities which makes it easier for the buyer to rely on you as a source.

Creio que das melhores formas de fazer que o comprador responda às ofertas passa por tentar mostrar simplicidade e atingimento de resultados. A prática mostra que o argumento de vender algo "diferente" n?o funciona habitualmente. De fato, o comprador precisa é de solu??o para algo e que essa solu??o seja simples e com pre?o atrativo.

Who wrote "the aim of marketing is to make selling superfluous?" Determine customer acquisition cost and the opportunity cost of given technology relative to vision of the business, then put it out there (sample, sample, sample) simple.

One of the practice from my personal experience and it worked every time. Research whole market, circumstances, competitors & their products as a third person. Develop a table of attributes against respective products and their ranking accordingly in every attribute. Initiate talk with the attribute your product/service tops. As soon as the buyer mention any competitor, share the true analysis. At first it would seem that he is more interested in other products/services and ask you if you are admitting strengths of your competitors? And sharing it with your potential buyer? But he will buy your offer. Else would share contacts of those who prefer attributes of your product. It can not only result in a sale but also a relationship.

The key to this is listening and not making assumptions. Worst sales interaction I ever had was with someone who tried to sell me something he wanted me to buy rather than just listen to what I was saying. A close second was someone who assumed I was not the decision maker. I had no rapport and was offended enough to walk away from something I was completely ready to buy. Show empathy, listen and don't make assumptions. If you aren't getting enough info be open with asking why they agreed to talk with you/took a meeting/looked into your product.

I use a process much like what I do to be remembered at network meetings. I ask open-ended questions about them and their business. In sailes, there is no I! If it's added, it stands out like a sore thumb. Think about what you want to know. Decide the questions that will get you those answers. In between, have a question of a more personal nature. Odds are in your favor a nugget will be exposed with the personal questions. Most importantly you must learn the art of "active" listening. Most people listen to answer. You want to be skilled in listening to "learn." You should not, must not offer a solution unless you know what their problem is.

Buyers tend to respond to offers from sellers they see as partners for growth. This is mostly developed over time through trust and the show of good after sales customer service.

One key thing - you have to genuinely care about the customer. From my experience, if this is your third email to the potential client, and you are sending an offer, chances are not very high. Getting to a place from where you can submit an offer takes time. Work on that right away, so when the time for an offer comes, you are there already.

En el sector alimentario lo que nosotros hacemos depende mucho del punto anterior: entender profundamente las preferencias y necesidades del cliente. Usamos técnicas de inbound marketing para crear conexiones auténticas, compartiendo contenido relevante y personalizado que refleje nuestra experiencia en el sector. Narramos historias de éxito y presentamos casos de estudio que demuestran nuestro conocimiento y resultados. Esta estrategia nos permite no solo encontrar puntos en común, sino también establecer una relación de respeto y confianza, mostrando a los clientes que realmente comprendemos y podemos satisfacer sus necesidades únicas en el ámbito alimentario.

I agree to selling your products you have to creat unique product with high value and promote the functionality of your product

Establish a strong ROI set of metrics and include a burn rate derivative that is tied to what they value the most. Leverage the loss of attainable ROI on an hourly, daily, weekly measurement to shift the paradigm.

Absolutely, creating perceived value and a sense of urgency is pivotal in compelling buyers to act. Value is conveyed through understanding and aligning with the customer's needs, showcasing how features translate into tangible benefits that solve real-world problems. Differentiation is key – it's about what sets your offer apart from the rest. As for urgency, it’s a matter of making the opportunity to purchase feel scarce or time-sensitive. This can be achieved through limited-time offers, exclusive deals for the first set of customers, or highlighting the immediate benefits one would miss out on by delaying the decision.

Your offers should clearly communicate the value that the buyer will receive. What problem will your product or service solve for them? Highlight the benefits and unique selling points that make your offer stand out. Additionally, creating a sense of urgency can motivate buyers to respond more quickly. Limited-time promotions or exclusive deals can be effective in this regard.

Set clear expectations and cultivate a sense of urgency (not anxiety) to get the right things done. Build momentum with creating enthusiasm for having the solution in place.

I have a great experience with using multiple channels. Email is for more formal communication, that is where you send the offer. But other channels like WhatsApp, Telegram or Discord are great side channels, where you can chat continuously and work on minor details, get preliminary feedback, tweak the offer etc. Staying close like this is crucial.

Podemos generar valor y urgencia no solo destacando los aspectos nutricionales de nuestros productos, sino también enfatizando la experiencia culinaria y emocional que conllevan. Resaltamos cómo nuestros alimentos enriquecen momentos sociales, desde cenas familiares hasta encuentros con amigos, creando un vínculo más allá de la mera alimentación. Nuestras estrategias de marketing involucran crear escenarios donde el cliente visualiza no sólo la satisfacción de un buen plato, sino también los recuerdos y emociones asociadas. Esta aproximación integral no solo subraya el valor inmediato de nuestra oferta, sino que también crea una sensación de urgencia por disfrutar y compartir experiencias únicas que sólo nuestros productos pueden ofrecer.

Diversify your communication channels to reach potential buyers where they are most active. Utilize email, social media, phone calls, and even in-person meetings if possible. Each channel has its strengths and limitations, so a multi-channel approach ensures that your message reaches a wider audience.

Mantenha uma comunica??o efetiva com o comprador. Conecte-se com ele em redes sociais, envie e-mails com conteúdos interessantes e que possam refor?ar sua autoridade e interesse. Ligue periodicamente e, se possível, fa?a uma visita presencial.

Staying in contact in a non-pressured way is an underrated skill for sales people. Today we have so many different touch points. Be at email, LinkedIn, phone or face-to-face. Mixed things up and never depend on one of them as none are the magic bullet. Also, remember that there’s no such thing as a single decision-maker, if things are slowing down with one, move to another part of the decision making network.

: Persistence is key in sales. After making an initial offer, don't simply wait for a response. Follow up with your prospects to remind them of your offer, answer any questions, and address concerns. Consistent follow-up demonstrates your commitment and interest in helping them find a solution. Be sure to also follow through on promises and commitments to maintain your credibility.

Admittedly I am not the best at this, and it′s something m still working on. But yes, good follow up can make wonders, as you are staying on top of the buyers mind.

Interaja com o cliente e acompanhe o desenvolvimento da negocia??o. Esteja a par do status da compra e se ofere?a para auxiliá-lo.

My personal philosophy when it came to these types of issues about making promises is simple keep your promises but more importantly don't make that many promises! Only make promises that you can truly keep otherwise it's bad for business.

One thing that I would add - don′t take objections as something you necessarily have to "overcome". Sometimes you just need to listen and solve it. Take something out, put something in. Understand what is important for the client, and understand what is important for you. Sometimes these things are completely different, and you can get something more for your clients, while getting more for yourself. Win-Win.

Handling objections in negotiations is like doing a tightrope walk over a pool of sharks - it is thrilling, but not for the faint-hearted. One of my mentors had coached us very well. He mentioned that embrace objections like unexpected guests at a dinner party, acknowledge them with a smile. It is a delicate dance of answering questions while doing the negotiation cha-cha. Keep your responses smooth by throwing in a dash of humor to lighten the mood. By the time it is concluded, we have waltzed our way to a deal.

This approach has proved to be very effective for me. As a buyer, I relate to sellers who exhibit this trait. I see them as partners for progress.

Para nosotros, la clave clave está en el inbound marketing. Utilizamos newsletters y ofertas exclusivas para mantener el interés y la fidelidad de nuestros clientes. Tras cada interacción, enviamos recursos valorados y actualizaciones relevantes, demostrando nuestro compromiso con su satisfacción. Nuestro enfoque incluye el análisis de interacciones previas para optimizar nuestras comunicaciones futuras, asegurando que cada mensaje sea oportuno y relevante. Este seguimiento constante y cuidadoso no solo refuerza la relación con el cliente, sino que también nos permite adaptarnos rápidamente a sus necesidades cambiantes, manteniendo nuestra oferta siempre atractiva y pertinente en el dinámico mercado alimentario.

Be aggresive by giving a deadline to clients for your offers. This will prevent them from postponing their decision as they search for better alternatives.

One of the best strategies is to be on your customer team, understand their needs, consider their problem yours and jump to discuss solutions. Ask about details and criteria to consider while tailoring their solution. Show up and be always around so whenever they need your product/service you will be the first to come to their mind.

Through questions, work to get them to agree to their expected response and actions. I typically utilize conditional questioning that I can hold them accountable to later. If I were to be able to find ways to increase your profitability or make your job easier, is that something you would want to pursue for your business? If the bottom line comparison proves to be more beneficial than your current state would you agree to move forward with the purchase? If your partner agrees with the benefits, after my demo, would you agree to move to implementation? We are mutually agreeing to a response following a condition. If we make that condition happen then we should expect and hold accountable to a certain response.

La clave no está en crear nuevas necesidades, sino en identificar las existentes mediante análisis de datos y percepciones. Nuestro enfoque se centra en desarrollar un universo de marketing integral, que abarca desde la comprensión profunda de las necesidades del cliente hasta la creación de experiencias envolventes que guían al comprador no solo hacia la decisión de compra, también a la fidelización. Ofrecemos soluciones personalizadas que resuenan con los intereses y expectativas del cliente. Esto nos permite establecer una relación duradera, asegurando que cada interacción aporte valor y refuerce el compromiso del cliente con la marca. Nuestro objetivo es acompa?ar al comprador en su viaje asegurando una experiencia de cliente completa.

Número 0: Cuando hiciste la oferta tuviste en cuenta las necesidades del cliente? La compatibilidad en su negocio (si tenía competencia con tus productos, si la relación con la empresa de productos sustitutivos es peor que comenzar una relación nueva con tu empresa…), su entorno competitivo, su mercado potencial (esto en el B2B) o las cualidades del producto que más encajan en el cliente. Si después de haber hecho esto correctamente no obtienes respuesta, investiga qué contactos podéis tener en común para que hablen de ti y forzar esa entrevista. Si en este sentido no tienes nada que hacer, tranquilo, una buena oferta a veces necesita tiempo en el horno.