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How can you find reliable information for your innovation projects?

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Innovation projects often require you to gather and analyze information from various sources, such as customers, competitors, experts, or trends. However, not all information is equally reliable, relevant, or useful for your innovation goals. How can you find and evaluate the quality and credibility of the information you need for your innovation projects? Here are some tips and tools to help you.

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Jeroen Bronkhorst

Director of Services | Portfolio Manager | Edge, IoT, AI & Cloud Services | AWS certified | Service Transformation |…

1 Identify your information needs

Before you start searching for information, you need to define what kind of information you need and why. What is the purpose and scope of your innovation project? What are the key questions or problems you want to address? What are the gaps or uncertainties in your current knowledge or assumptions? What are the criteria or indicators that will help you measure the success or impact of your innovation project? By clarifying your information needs, you can narrow down your search and focus on the most relevant and valuable sources.

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Jeroen Bronkhorst

Director of Services | Portfolio Manager | Edge, IoT, AI & Cloud Services | AWS certified | Service Transformation | ITIL author
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Although I agree that an innovation project starts with a key question or problem to be addressed, true innovation benefits from diversity in information. Narrowing down your search to a few sources only may lead to tunnel vision and not provide any breakthrough insights.

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2 Use reliable sources and methods

Depending on your information needs, you may need to use different types of sources and methods to collect and analyze information. For example, you may need to use primary sources, such as surveys, interviews, or experiments, to generate new data or insights from your target audience or market. Or you may need to use secondary sources, such as books, articles, reports, or databases, to access existing data or knowledge from experts or institutions. However, not all sources and methods are equally reliable or valid. You need to check the credibility, accuracy, timeliness, and bias of the sources and methods you use, and compare and contrast them with other sources and methods.

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Jeroen Bronkhorst

Director of Services | Portfolio Manager | Edge, IoT, AI & Cloud Services | AWS certified | Service Transformation | ITIL author
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I think this is based on the assumption that reliable sources lead to reliable insights. From an innovation perspective also a mix of reliable and unreliable sources can lead to new insights. Whether these new insights are reliable always needs further validation.

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3 Use digital tools and platforms

Technology can help you find and access information faster and easier, as well as organize and visualize it better. There are many digital tools and platforms that can help you with different aspects of your information search and analysis. For example, you can use search engines, such as Google or Bing, to find relevant websites, documents, or images. You can use databases, such as Scopus or Web of Science, to find scholarly articles, books, or citations. You can use social media, such as Twitter or LinkedIn, to find influencers, trends, or opinions. You can use software, such as Excel or Tableau, to manage, analyze, or present data. You can use online platforms, such as Coursera or Udemy, to learn new skills or concepts related to your innovation project.

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Jeroen Bronkhorst

Director of Services | Portfolio Manager | Edge, IoT, AI & Cloud Services | AWS certified | Service Transformation | ITIL author
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Yes, digital tools and platforms are needed. What I am missing here is generative AI and large language models that help to analyze large amounts of information faster.

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4 Evaluate and synthesize information

Finding information is not enough. You need to evaluate and synthesize the information you find to make sense of it and apply it to your innovation project. You need to critically examine the information you find and ask yourself questions such as: Is the information relevant to your innovation project? Is the information reliable and valid? Is the information consistent or contradictory with other sources? Is the information up-to-date or outdated? Is the information biased or objective? How does the information support or challenge your innovation project? You also need to synthesize the information you find and integrate it into a coherent and meaningful framework or narrative that addresses your innovation project.

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5 Share and update information

Information is not static. It changes and evolves over time, as new data, knowledge, or insights emerge. Therefore, you need to share and update the information you find and use for your innovation project. You need to share the information you find and use with your innovation team, partners, or stakeholders, and seek their feedback, input, or collaboration. You also need to update the information you find and use as new information becomes available or as your innovation project progresses or changes. By sharing and updating information, you can improve the quality and relevance of your information and your innovation project.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you find reliable information for your innovation projects?

1

2

3

4

5

6

1 Identify your information needs

2 Use reliable sources and methods

3 Use digital tools and platforms

4 Evaluate and synthesize information

5 Share and update information

6 Here’s what else to consider

Technological Innovation

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How can you find reliable information for your innovation projects?

1

2

3

4

5

6

1 Identify your information needs

2 Use reliable sources and methods

3 Use digital tools and platforms

4 Evaluate and synthesize information

5 Share and update information

6 Here’s what else to consider

Technological Innovation

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