How can you find inspiration for your brand strategy?

2 Explore your audience

The next step to finding inspiration for your brand strategy is to explore your audience. Who are they? What are their needs, wants, pains, and gains? How do they perceive your brand and your competitors? How do you want them to feel and behave when they interact with your brand? To understand your audience, you can use methods such as personas, empathy maps, customer journeys, or surveys.

4 Learn from other industries

The fourth step to finding inspiration for your brand strategy is to learn from other industries. How do brands in different sectors or categories create and deliver value to their customers? How do they differentiate themselves and build loyalty? How do they innovate and adapt to changing trends and demands? To learn from other industries, you can use sources such as case studies, podcasts, blogs, or magazines.

5 Seek feedback and collaboration

The fifth step to finding inspiration for your brand strategy is to seek feedback and collaboration. How do others view your brand and your ideas? What suggestions or insights can they offer? How can you co-create and test your brand strategy with your stakeholders? To seek feedback and collaboration, you can use techniques such as brainstorming, focus groups, prototyping, or online communities.

6 Enroll in a course or read a book

The sixth step to finding inspiration for your brand strategy is to enroll in a course or read a book. How can you expand your knowledge and skills in brand strategy? What best practices and frameworks can you learn from experts and practitioners? How can you apply them to your own brand? To enroll in a course or read a book, you can browse online platforms such as Udemy, Skillshare, or Coursera, or check out some of these recommended titles: Building a StoryBrand by Donald Miller, Designing Brand Identity by Alina Wheeler, or The Brand Gap by Marty Neumeier.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?