How can you find high-volume keywords in digital marketing with low competition?

One of the most overlooked ways to gather keywords is actually talking to your sales department and customer service reps. They definitely know exactly what's the first thing people always want to know when on the phone or sending in an e-mail. Make sure to have an article answering each of those common basic questions.

You can find new trending words from social media. For example, find trending keywords on twitter. Or you can go to some community related to the target field you want to target. For example, you can subscribe the target subreddits and check what problem others are asking and discussion. This will give you some idea on what keywords is useful.

I think another way to find high volume keywords is to go to competitor websites and blogs. Those topics can show high volume keywords in your space. Obviously X, FB and LinkedIn show the trending topics for a quick hit.

One of the most important features of long-tail keywords is that their conversion is much higher. Just compare the intent behind a query like "second-hand BMW" and "second-hand BMW 3 in Brighton" - the longer the query, the higher the intent.

In my agency we do "Deep Research" on competitors ... which translates into spending a few hours with a competitor's site, noting down everything we learn about them. Then, in a second step, we try to apply the learnings to our client's project and start making recommendations that we feel can make sense to look into.

One thing I've found very helpful is asking the audience directly, especially brief polls, questions and direct convos can really produce insights into what topics are most engaging... keep it brief!

Most keyword tools such as ahrefs and semrush have a site explorer which gives you access to all of your competitors keywords. This list of keywords is a major asset for you because it represents work already done by your competitor. competitor analysis enables you quick entry into the market and quick top ranking of you webpages on google. This will in turn give you more targeted traffic leads, which will result in good conversion. Once you get your keywords correct, you can study the ten top SERPS to ensure that your website is in line with best ranking webpages.

Google could rank a lot of websites. Why would they rank one that just touches upon the very basic content of a particular topic? Topical authority means you're "known" by the search engine for writing about a certain topic, so they'll believe you probably know a thing or two about it. However, it takes strategic internal linking to make sure the search engines can actually understand the context well enough.

Make sure the search intent of the SERPs match the intent of your content, is this keyword going to match the correct part of your funnel? Not every page will drive leads or sales, some will just add to your topical authority and that’s fine too because you need those to succeed online.

Content gaps are a great strategy to analyze where your competitors are getting visibility, but your site is not. This often uncovers entire topic clusters you might have missed. Close the gaps as fast as you can, as long as those keywords make sense for your core business or core topic.

Let me share my secret to uncovering high-impact keywords in digital marketing with little competition. It all starts with our SEO strategy document. It's not just a piece of paper; it's our roadmap to hidden treasures. This guide leads us through the digital wilderness, helping us spot keywords that are like diamonds in the rough—high volume, low competition. It's about finding those sweet spots that supercharge our rankings and bring quality traffic to our doorstep. With this playbook, we're mastering SEO and taking our digital marketing to the next level. ??????

I believe that depending upon your target audience, you need to look at local vs. global searches. This is a must in 'games' since every territory/country has different #1 games in which they're interested. And definitely understanding your user demographics is key to helping tailor your keyword strategy where different demographics use different terminology...

If there is low competition for a keyword, there is probably a reason for that. You need to figure out if the juice is worth the squeeze!