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How can you find high-quality visual art for content development?

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Visual art can enhance your content development by adding aesthetic appeal, emotional impact, and visual storytelling to your message. But how can you find high-quality visual art that suits your content, audience, and budget? In this article, you will learn some tips and resources to help you find and use visual art legally and effectively for your content development projects.

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Osueke Henry

Content Strategist | Marketing Consultant | Helping Crypto Brands Stand Out with Content & Strategy
Mark Stutzman

Vice President

1 Define your needs

Before you start looking for visual art, you need to define your needs and goals for your content development. What kind of visual art are you looking for? What style, mood, format, and size do you need? How will you use the visual art in your content? What message do you want to convey with the visual art? How much are you willing to spend on the visual art? These questions will help you narrow down your options and criteria for finding the best visual art for your content development.

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K.M. Greenwood

Artist, Illustrator,Theatrical Crafter and Chronicler at Worlds Within Reach Studio
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In considering criteria don't forget the physical attributes of the finished product. If the project involves a printed format such as a book, consider how an artist's style will translate to the paper on which you are printing. Do you need solid bold color and clear black or do you need a softer more hand drawn look where technique will be visible? Knowing in advance how your printed surface carries an illustration style will save hours of frustration for art director and artist alike.

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2 Understand the basics of copyright and licensing

When you use visual art for your content development, you need to respect the rights and interests of the original artists and creators. You cannot just copy and paste any visual art you find online without permission or attribution. You need to understand the basics of copyright and licensing, which are the legal terms and conditions that govern how you can use visual art. Copyright is the legal protection that grants the original artist or creator the exclusive right to control how their work is used, reproduced, distributed, and modified. Licensing is the agreement that allows you to use the visual art under certain terms and conditions, such as the duration, purpose, scope, and attribution of your use.

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Mark Stutzman

Vice President
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As an illustrator for 40 years, I have always relied on directories to reach new clients. The WorkBook has been a staple of mine for most of my career. Directories are a great way to find illustrators because the ad space is purchased, not free. Paid advertisers are generally more professional, at a higher caliber, and experienced in providing artwork that will be well-suited to the assignment.

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Ross Jaynes

?????? Executive Creative Director at Visual Media Co. | We help you craft your unique visual story.
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Just because you 'found' it on the internet, doesn't make it yours. I have to deal with copyright issues all the time, up to a magazine like Southern Living straight stealing my photographs and publishing them as their own. I issue multiple copyright and DMCA takedowns per month because people would rather steal than pay for art. Ethically, you either need to create your own, hire someone, or use a service like Adobe, Shutterstock, or Pexels to get your content. Artists should be credited and paid when their work is used, because you did not make it.

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3 Explore different sources of visual art

Exploring visual art sources for content development can be a great way to find the perfect visuals for your project. Stock photo and video platforms, such as Unsplash, Pixabay, Shutterstock, and Adobe Stock, offer a wide range of images, videos, illustrations, and icons that you can use for free or by paying a subscription or a fee per download. Alternatively, online art communities like Behance, DeviantArt, Dribbble, and ArtStation are great places to look for visuals that match your theme. You can also contact the artists directly to ask permission or negotiate a license. Lastly, you can hire freelance artists and designers from platforms like Fiverr, Upwork, 99designs, and Freelancer to create custom visuals for your content development. Agree on a fair price and timeline with them before you start.

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4 Evaluate the quality and relevance of visual art

When selecting visual art for your content development, you must evaluate its quality and relevance. Quality refers to the technical aspects, such as resolution, clarity, composition, color, and lighting. Relevance refers to the message, context, audience, and tone of the visual art. You should choose visual art that is both high-quality and relevant for your content development. Consider whether it matches your content goals and objectives, fits your content format and layout, appeals to your target audience and their preferences, supports your content message and tone, and has any potential issues or risks such as copyright infringement or cultural appropriation.

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5 Follow the best practices of using visual art

After you have chosen the visual art for your content development, you need to follow the best practices of using it. Firstly, make sure you have permission and rights to use the visual art, and do not use it for prohibited or restricted purposes. Secondly, give proper credit and attribution to the original artist or creator of the visual art. You can use tools like Creative Commons or PhotoPin to generate attribution codes. Additionally, optimize the visual art for your content development by resizing, cropping, editing, or modifying it. Use tools like Canva or Photoshop to enhance the visual art and make it more appealing. Lastly, do not overuse or misuse the visual art in your content development; use it sparingly and strategically to complement your content.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Osueke Henry

Content Strategist | Marketing Consultant | Helping Crypto Brands Stand Out with Content & Strategy
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Stock photo sites like Shutterstock, iStock, and Adobe Stock - massive libraries you can filter by quality and cost per image. Unsplash, Pexels - free stock photos, but a more limited selection. Behance, Dribbble - portfolios for designers and illustrators. You can contact creators directly. Libraries/archives - often have digitized visual content like photos, illustrations, and maps available for use. Copyright-free sources - old artwork, public domain images free to use. Do searches for "copyright-free images." Graphic design freelancers - hire for custom illustrations, infographics, and layouts. Friends/family - tap creative people you know! Credit and pay them fairly.

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Miguel García González

Pintura oleo taller asociación bohemia
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En tu vida cotidiana ves imágenes, panoramas, objetos, que visualmente te parecen que tienen una gran carga artistica. Los fotografías y los plasmas en el lienzo. No soy copiador de imágenes que se obtienen de medios ajenos a mi vision

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How can you find high-quality visual art for content development?

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6

1 Define your needs

2 Understand the basics of copyright and licensing

3 Explore different sources of visual art

4 Evaluate the quality and relevance of visual art

5 Follow the best practices of using visual art

6 Here’s what else to consider

Content Development

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How can you find high-quality visual art for content development?

1

2

3

4

5

6

1 Define your needs

2 Understand the basics of copyright and licensing

3 Explore different sources of visual art

4 Evaluate the quality and relevance of visual art

5 Follow the best practices of using visual art

6 Here’s what else to consider

Content Development

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