How can you find clients as a self-employed presenter?

Establish an online presence with a professional website and active social media. Attend industry events, network, and seek referrals from satisfied clients. Offer free workshops or webinars to showcase expertise. Collaborate with event planners and pitch to organizations. Utilize freelance platforms, engage in local communities, and continuously learn to stay relevant and attract clients.

Sometimes, the niche you are in will automatically define what would be an apparent client - but I would like to challenge that. Who would be interested in the success of your clients? The people/businesses who make a living from the success of the businesses or people you serve could be your following - much more significant- clients. You could also rephrase the question: Who am I sharing clients with - who could I also share clients with without cannibalizing on the revenue/profit

Networking: Attend industry events, conferences, and seminars to connect with potential clients. Join relevant online forums and groups to expand your network. Referrals: Encourage satisfied clients to refer you to others. Word-of-mouth recommendations can be powerful in the business world. Collaborate with Industry Influencers: Partnering with influencers or established figures in your industry can help you reach a wider audience. Cold Outreach: Identify potential clients and reach out to them directly via email or phone. Tailor your pitch to demonstrate how your presentation skills can benefit their specific needs.

In this age of information, consumerism, super specialization, having a very clear niche is very important. A very clear niche allows for a ver personalized service. For eg. Being a wellness coach is good, but wellness coach who specializes in working professionals between age group (say) 40+ is more likely to be impactful. The mental wellness challenges and solutions would be very different to someone starting g career at 20, vs someone in middle management in mid 30s to those in senior leadership at 40+. Further the nuances of stress for someone working in corporate would be different to those with their own set ups. Conversions and impact is always higher when one has a niche clear

Don’t hide. Sell. If you don’t sell (i.e., show your client how you can help them reach their goals) - how would they ever know? Would they struggle for ages? Give up? Fail hard? Loose time and money? Just because you were too shy to lean in and ‘show off,’ trying to be humble about your business, offers, and competencies, they might give up before they can make a positive change in their life - or impact the world. This may sound ‘over-the-top’ and too far-reaching. But I do believe that not selling your competencies, because it is so low-vibe to sell, is cheating your client and their future and the environment even more than your business. Not helping when you can is not sustainable, and wasting our resources! ??

When you are starting a new setup, one is bound to take time, there is no brand awareness or recall. It is more challenging when one is trying to introduce a new service or launch a new innovation. E.g. when milk was first introduced in disposable cartons, the early players had to first start with creating awareness of benefits of disposable carton based packaging and they had a long journey for established players to get their products sales going up with new packaging. Those players entering now have a faster run up as the same packaging is now a well accepted form. So depending on whether you are a new player or have a new product or variation on medium of distribution that is not existing than consistent marketing and patent are key.