How can you find the best insights for your global strategy?

1 Analyze the macro environment

The macro environment refers to the external factors that affect your industry and business, such as political, economic, social, technological, environmental, and legal aspects. You need to scan and monitor these factors regularly to identify the trends, risks, and opportunities that they create for your global strategy. You can use frameworks such as PESTEL, Porter's Five Forces, or SWOT to guide your analysis and compare different markets.

2 Understand the customer needs

The customer needs are the problems, desires, and expectations that your target segments have, and how they perceive and evaluate your offerings. You need to research and empathize with your customers in different markets to understand their needs, preferences, behaviors, and motivations. You can use methods such as surveys, interviews, focus groups, observation, or personas to collect and analyze customer data and insights.

4 Identify the gaps and opportunities

The gaps and opportunities are the areas where you can create, deliver, and capture more value for your customers and stakeholders in different markets and regions. You need to synthesize and prioritize the insights from the macro environment, customer needs, and competitive landscape, and identify the gaps and opportunities that they reveal for your global strategy. You can use techniques such as gap analysis, opportunity analysis, or brainstorming to generate and evaluate ideas.

5 Test and validate your assumptions

Your assumptions are the beliefs and hypotheses that you have about your markets, customers, competitors, and value proposition. You need to test and validate your assumptions before you implement your global strategy, to avoid costly mistakes and surprises. You can use methods such as experiments, prototypes, or minimum viable products to test and validate your assumptions with real data and feedback.

6 Adapt and optimize your strategy

Your strategy is the set of choices and actions that you make to achieve your goals in different markets and regions. You need to adapt and optimize your strategy based on the insights that you find and the results that you obtain. You can use frameworks such as OODA loop, PDCA cycle, or OKR model to plan, execute, monitor, and improve your strategy continuously.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?