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How can you explain rotating equipment to non-technical audiences?

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Rotating equipment is a broad term that covers various types of machines that use rotational motion to perform tasks such as pumping, compressing, generating, or mixing fluids. As an industrial engineer, you may encounter rotating equipment in different industries and applications, such as oil and gas, power generation, chemical processing, or food and beverage. However, not everyone you work with or communicate with may have the same level of technical knowledge or familiarity with rotating equipment. How can you explain rotating equipment to non-technical audiences in a clear and engaging way?

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1 Use analogies

One of the most effective ways to explain rotating equipment to non-technical audiences is to use analogies that relate to everyday objects or experiences. For example, you can compare a centrifugal pump to a water slide, where the impeller is the slide and the water is the fluid being pumped. The faster the impeller spins, the more water is pushed through the slide. You can also compare a gas turbine to a jet engine, where the compressor is the fan that sucks in air, the combustor is the chamber that burns fuel and creates hot gas, and the turbine is the blade that extracts energy from the gas and drives the compressor. Analogies can help your audience visualize how rotating equipment works and what its main components are.

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2 Simplify concepts

Another way to explain rotating equipment to non-technical audiences is to simplify concepts and avoid jargon or acronyms. For example, instead of saying that rotating equipment operates according to the principles of thermodynamics, fluid mechanics, and electromagnetism, you can say that rotating equipment uses heat, pressure, and electricity to move or transform fluids. Instead of using terms like shaft, bearing, seal, or coupling, you can use terms like rod, support, protection, or connection. Simplifying concepts can help your audience understand the basic functions and features of rotating equipment without overwhelming them with technical details.

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Pedro Torres-Rivero Valenotti

Sr OpEX & ACM specializing in Process Improvement in Manufacturing and Supply Chain.
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A rotating equipment is an apparatus or part of it that turn on its on axe. Normally rotating equipment have typical behaviors based on vibration, alignment, balance, or other physics basic principles. Rotating equipment applications vary according its function, such as electricity generation, compressed air generation, fluids pumping, etc.

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3 Use visuals

A third way to explain rotating equipment to non-technical audiences is to use visuals such as diagrams, pictures, videos, or models. Visuals can help your audience see what rotating equipment looks like, how it is assembled, how it operates, and what it produces. For example, you can show a diagram of a centrifugal pump that labels its main parts and shows the direction of fluid flow. You can also show a picture of a gas turbine that highlights its size and shape. You can also show a video of a rotating equipment in action or a model that demonstrates its motion. Visuals can help your audience grasp the physical aspects and the performance of rotating equipment.

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Tanya Parker, MBA. CPA Candidate.

Living My Dreams
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From my over 20 years in the industry found mapping current and future states provides leadership audience the best visualization tools for laying out benefit comparison. -xoxo

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4 Relate to benefits

A fourth way to explain rotating equipment to non-technical audiences is to relate to benefits that they can appreciate or value. For example, you can explain how rotating equipment helps improve efficiency, reduce costs, increase safety, or enhance quality in different processes or products. You can also explain how rotating equipment contributes to environmental sustainability, social responsibility, or innovation in different sectors or fields. Relating to benefits can help your audience see the relevance and the impact of rotating equipment in their own lives or contexts.

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5 Engage with questions

A fifth way to explain rotating equipment to non-technical audiences is to engage with questions that invite feedback, curiosity, or discussion. For example, you can ask your audience what they think are the advantages or disadvantages of using rotating equipment in a certain application or industry. You can also ask your audience if they have any questions or concerns about rotating equipment that you can address or clarify. You can also ask your audience if they have any ideas or suggestions on how to improve or optimize rotating equipment for a specific purpose or goal. Engaging with questions can help your audience interact with you and the topic of rotating equipment and learn more from each other.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you explain rotating equipment to non-technical audiences?

1

2

3

4

5

6

1 Use analogies

2 Simplify concepts

3 Use visuals

4 Relate to benefits

5 Engage with questions

6 Here’s what else to consider

Industrial Engineering

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How can you explain rotating equipment to non-technical audiences?

1

2

3

4

5

6

1 Use analogies

2 Simplify concepts

3 Use visuals

4 Relate to benefits

5 Engage with questions

6 Here’s what else to consider

Industrial Engineering

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