How can you evaluate the performance of a social media marketer?

I've said it before, and I'll say it again. I think the number of followers, reactions, etc. are vanity metrics. They're terrible at evaluating success on social. Better metrics are views (impressions), overall reach, reach in specific target markets, CTA clicks and website visits. But the best metric? When your top competitors start emulating the content you post. When your investors start talking about your SM posts during meetings. When the entire organisation is still excited about where the brand's social is headed. Now, that's pretty neat.

Evaluating your social media performance should be more about quality than quantity. For instance, if you're running an investment service with an average investment size of 1 lakh rupees, your primary audience on social media is the top 1% of India's population who can afford such investments. So, your content should specifically cater to and engage this segment. It wouldn't make sense to compare your social media metrics with those of an investment firm whose average investment size is just 200 rupees. It's like comparing apples and oranges. Focus on what matters to your unique audience for effective results.

Evaluate a social media marketer by examining key metrics like engagement rates, follower growth, and conversion rates. Assess content quality, creativity, and alignment with brand voice. Measure the impact of campaigns on brand visibility and sentiment. Consider adaptability to trends and platforms, and responsiveness to audience interactions. Ultimately, success lies in a marketer's ability to drive meaningful connections and achieve measurable goals in the dynamic landscape of social media.

Stop listening to what most people say! It doesn't really matter how many new followers you have or impressions you have. So what! What really matters is the actual tangible outcome. How many actual leads were created? How many sales were made from those leads? What was the quality of those leads? There's more things to look at but these are the sort of objectives to work on... not how many followers you have. You can have a million followers and still make no money.

Your social media investment can create value in many ways, such as Driving bookings and orders Growing brand awareness Building a loyal audience Increasing positive brand sentiment Discovering & and mitigating brand crises Resolving customer service issues Improving employee pride and job satisfaction Creating relationships with partners and suppliers When setting new goals, ask: Does the campaign fit our current business objectives? What are the KPIs? Can I measure the KPIs effectively? How does this campaign contribute to our wider business strategy? Focus on objectives that are most likely to contribute to your business and department goals.

MAKE YOUR KPIS CLEAR (and realistic)!!! To effectively evaluate a social media marketer's performance, aligning specific KPIs with the campaign's clear and realistic goals is crucial. Communicate these goals to the marketer clearly, ensuring a shared understanding of expectations. For audience growth, monitor follower count; for brand awareness, track reach, impressions, and engagement rate. Assess customer growth through conversion metrics and other relevant KPIs. This strategic alignment guarantees a focused evaluation of the marketer's effectiveness, fostering informed decision-making and continuous improvement in the social media strategy.

An alternative to the KPI is the OKR. KPI = Key performance Indicator KPI is a specific metric you want to watch to determine how succesful a campaign was. For Example, a key performance indicator may be "Followers". OKR = Objectives & Key Results This splits things. Objective focuses on high level goals. For exmaple, the objective is to have more engagement on the company's instagram. Key result focuses on the specific metrics you'll monitor to show that growth. For example, the key results for more engagement may be comments, messages, engagement rate or all three. The difference between KPI and OKR are minimal but can have a big impact on how the team sets up strategy and executes that strategy.

Begin with reach metrics, like impressions and audience growth, to gauge content visibility. Evaluate engagement through likes, comments, and shares, reflecting audience sentiment. Track conversion metrics such as leads, sales, and revenue to measure tangible actions taken by the audience. Lastly, assess retention with metrics like retention rate and customer loyalty, indicating sustained interest. Remember, KPIs evolve with goals, so regularly refine and adapt your measurement strategy for continued success.

Assessing?a?social?media?marketer's?performance?entails?evaluating?a?number?of?important?facets?of?their?job. Here?are?a?few?things?to?think?about; i.Engagement?Metrics:?Track?likes,?comments,?shares,?and?general?conversation?on?posts?shared?on?social?media.Increased?engagement?frequently?denotes?quality?material. ii.Follower?Growth:?-?Monitor?the?increase?in?the?number?of?followers?on?the?social?media?account. Targeted?and?sustainable?growth?is?a?sign?of?strength. iii.Reach?and?Impressions:?Determine?how?widely?the?content?is?being?viewed?by?analysing?the?reach?and?impressions?of?posts.

For Social Media KPIs Should be : - Reach - Impressions - Engangement Rate * These are the metrics which will help you redesign your content and strategy further. - Retention

Though SM platforms provide you data that is enough for you stratergy MoM. To have more ideas around it you can use different tools : Hootsuite Sprout Social

Tools that provide analytics and insights are imperative to measuring the success of your social media managers and their efforts. To save time from jumping from platform to platform, I highly recommend a social media management tool like HootSuite or Sprout Social. Do keep in mind that these tools don't always have 100% visibility into each platform's analytics, so you may still need to check those platforms. It's also a good idea to compare the tool and the platform from time to time to ensure accuracy and consistency in reporting. Tools are also great for setting up dashboards that can give you and others a quick, visual overview of how things are going. Visibility is everything these days!

Native analytics from platforms like Facebook, Twitter, Instagram, and LinkedIn unveil basic metrics. Supplement this with social media management tools such as Hootsuite or Buffer for streamlined monitoring. Elevate analysis using web analytics tools like Google Analytics, unraveling trends, and website traffic nuances. Embrace customer relationship management tools like Salesforce for deeper customer segmentation and personalized engagement. A proficient social media marketer should skillfully navigate this toolset, unveiling a spectrum of data—from reach and engagement to influencers and customer behavior.

Pair your social media management platforms with time tracking tools like to get a full picture of your efforts. While social media tools provide analytics into content performance, time trackers reveal how much time employees actually spend working in these platforms. Together, they offer insight into both output and activity level.

I can buy fake followers and you'll be like Farhad is the best social media manager. NOOOOOOOOO To evaluate the performance of a social media manager you must check these things: - Impressions - Engagement - Are your competitors talking about you - Do your clients talk about your social channels when getting on a call - Are people discussing about your social channels You can't just rely on followers' growth to evaluate the performance of a social media manager.