A fourth way to establish trust with new digital contacts is to use appropriate tone and tools in your communication. This means that you should adapt your language, style, and format to suit the context, purpose, and audience of your message. For example, if you're talking to a potential client, you should use a professional, polite, and positive tone that conveys your confidence and enthusiasm. If you're talking to a potential collaborator, you should use a friendly, casual, and collaborative tone that conveys your openness and flexibility. If you're talking to a potential mentor, you should use a respectful, grateful, and humble tone that conveys your appreciation and eagerness. Additionally, you should use the right tools and platforms that can enhance your communication, such as email, phone, video, chat, or social media, depending on the level of formality, intimacy, and immediacy required.