How can you establish a feedback loop with your franchisor?

2 How to give feedback

Giving feedback to your franchisor can be challenging, especially if you have concerns or complaints. However, feedback can be constructive and positive if you follow some simple guidelines. First, be specific and factual. Avoid vague or emotional statements that can be misinterpreted or defensive. Second, be timely and consistent. Don't wait until the annual survey or the franchise convention to share your feedback. Instead, use the available channels and tools to communicate your feedback as soon as possible and regularly. Third, be respectful and appreciative. Acknowledge the efforts and achievements of your franchisor and express your gratitude for their support and guidance. Fourth, be solution-oriented and proactive. Don't just point out the problems, but also suggest possible solutions and actions. Also, take responsibility for your own role and contribution to the issues and outcomes.

3 How to receive feedback

Receiving feedback from your franchisor can also be challenging, especially if you disagree or feel criticized. However, feedback can be valuable and helpful if you follow some simple guidelines. First, be open and receptive. Listen carefully and attentively to what your franchisor is saying and try to understand their perspective and intentions. Second, be curious and ask questions. Clarify any doubts or confusion and seek more information or examples if needed. Third, be respectful and appreciative. Thank your franchisor for their feedback and recognize their expertise and experience. Fourth, be action-oriented and follow-up. Take note of the feedback and implement the suggestions or recommendations that are relevant and useful for your business. Also, update your franchisor on your progress and results.

5 How to leverage feedback network

Your franchisor is not the only source of feedback for your business. You can also benefit from the feedback of other franchisees in your network. They can offer you insights, tips, advice, support, and referrals that can help you improve your operations, marketing, sales, customer service, etc. You can leverage your feedback network by building and maintaining relationships with other franchisees. For example, you can network and exchange contacts at the franchise conventions and events, join and engage in the franchise associations and groups, call and visit other franchisees in your area or industry, share and request feedback on your best practices and challenges, etc.

6 How to measure feedback impact

Feedback can have a significant impact on your business performance and growth. However, you need to measure and evaluate the impact of feedback to ensure that it is effective and beneficial. You can measure and evaluate the impact of feedback by using various indicators and metrics. For example, you can track and compare your sales, revenue, profit, costs, customer satisfaction, retention, loyalty, referrals, etc. before and after implementing the feedback. You can also monitor and analyze your compliance, quality, innovation, productivity, efficiency, etc. based on the feedback. You can also solicit and review the feedback from your franchisor, other franchisees, customers, employees, suppliers, etc. on your feedback implementation and results.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?