How can you ensure your social media content is relevant to your presentation?

1 Know your audience

Before you create or share any social media content, you need to know who your audience is and what they expect from your presentation. Research their interests, needs, preferences, and pain points, and tailor your content accordingly. Use social media to connect with them before, during, and after your presentation, and provide value, information, and solutions that match their needs. Avoid posting content that is irrelevant, inappropriate, or off-putting to your audience, and focus on building trust and rapport.

4 Optimize your content

Your social media content should be optimized for the platforms you use, the devices your audience use, and the attention span of your audience. Use social media tools and best practices to create and share content that is visually appealing, easy to consume, and actionable. Use images, videos, infographics, or live streams to capture your audience's attention, and use captions, hashtags, tags, or links to provide context and direction. Avoid creating or sharing content that is boring, lengthy, or complicated for your audience, and focus on simplicity and clarity.

5 Interact with your audience

Your social media content should not be a one-way communication, but a two-way conversation with your audience. Use social media to encourage feedback, questions, comments, or reviews from your audience, and respond to them promptly and politely. Use social media to acknowledge, appreciate, and reward your audience for their participation, and provide additional value, information, or solutions that they may need. Avoid ignoring, dismissing, or offending your audience, and focus on building relationships and loyalty.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?