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How can you ensure your candidate selection process reflects your global employer brand?

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Global talent acquisition is not only about finding the best candidates for your organization, but also about attracting them with a consistent and compelling employer brand. Your employer brand is the image and reputation that you project to potential and current employees, and it can influence their decisions to apply, accept, and stay with you. But how can you ensure that your candidate selection process, which is often the first and most critical touchpoint with your employer brand, reflects your global vision and values? Here are some tips to help you align your selection process with your global employer brand.

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Shambhavi Mehrotra

Talent Acquisition || APAC Hiring || Stakeholder Management || 50K+ @Linkedin
Sugandha Nagesh

Senior Associate Talent Aquisition @ Netcracker Technology | Recruitment Expert with Proven Results | Ex Accenture|…
Alexia Ellmers

Talent & Employer Brand Manager @ Go1 ?

1 Define your global employer value proposition

Your global employer value proposition (EVP) is the unique and differentiated offer that you make to your employees, based on your mission, culture, benefits, and opportunities. Your EVP should be clear, consistent, and authentic across all your locations and markets, and it should guide your candidate selection process. For example, if your EVP emphasizes innovation, diversity, and social impact, you should design your selection process to assess and showcase these aspects of your organization.

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Shambhavi Mehrotra

Talent Acquisition || APAC Hiring || Stakeholder Management || 50K+ @Linkedin
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To reflect your global employer brand in the candidate selection process, ensure consistent messaging across all touchpoints. Train hiring managers to embody the brand values and communicate them effectively. Leverage technology for standardized processes while remaining culturally sensitive. Measure feedback regularly to refine and enhance alignment with your brand.

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Sugandha Nagesh

Senior Associate Talent Aquisition @ Netcracker Technology | Recruitment Expert with Proven Results | Ex Accenture| Hiring DevOps| Application support/Production Support
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*Conduct regular audits to assess how well your global employer brand is reflected in the candidate selection process. *Encourage employees to become brand ambassadors and share their positive experiences on social media and other platforms *Provide cross-cultural competency training for recruitment teams to enhance their understanding of different cultural norms and communication styles *Develop a global recruitment marketing strategy that aligns with your employer brand.

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2 Adapt your selection process to different contexts

While your EVP should be consistent, your selection process should also be flexible and adaptable to different contexts and cultures. For example, you should consider the local norms, expectations, and preferences of your candidates, such as the preferred communication channels, the level of formality, the pace of decision making, and the feedback mechanisms. You should also be aware of the legal and ethical implications of your selection methods, such as the use of tests, assessments, or background checks, and ensure that they comply with the local regulations and standards.

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3 Communicate your global employer brand throughout the process

Your selection process is an opportunity to communicate your global employer brand to your candidates, and to create a positive and memorable candidate experience. You should use every touchpoint, from the job advertisement to the offer letter, to convey your EVP and to demonstrate how you live up to it. For example, you can use your career website, social media, and videos to showcase your global projects, initiatives, and achievements. You can also use your interviews, assessments, and onboarding to highlight your global culture, values, and expectations.

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Alexia Ellmers

Talent & Employer Brand Manager @ Go1 ?
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A great EVP means nothing if your team can't effectively communicate OR you don't prioritise candidate experience. Nothing kills the employer brand more than saying you have a company culture of 'transparent feedback' and then ghosting a candidate. Your TA team/Hiring Managers need playbooks and resources on how to spread the message of your EVP effectively and should be weaving the EVP into each touchpoint they have with candidates!

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4 Solicit and act on feedback from your candidates

One of the best ways to improve your selection process and to align it with your global employer brand is to solicit and act on feedback from your candidates. You can use surveys, interviews, or online reviews to gather insights and opinions from your candidates, and to identify the strengths and weaknesses of your selection process. You can also use feedback to measure and monitor your employer brand perception, and to adjust your selection process accordingly.

By following these tips, you can ensure that your candidate selection process reflects your global employer brand, and that you attract and retain the best global talent for your organization.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Akansha Jain

Talent Acquisition | Silicon Labs
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One of the way to ensure your candidate selection process reflects your global employer brand is by offering cross-cultural competency training for hiring managers and recruiters to improve their understanding of various cultural norms. Additionally, encourage current employees to act as brand ambassadors by sharing their positive experiences on social media and other platforms.

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How can you ensure your candidate selection process reflects your global employer brand?

1

2

3

4

5

1 Define your global employer value proposition

2 Adapt your selection process to different contexts

3 Communicate your global employer brand throughout the process

4 Solicit and act on feedback from your candidates

5 Here’s what else to consider

Global Talent Acquisition

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How can you ensure your candidate selection process reflects your global employer brand?

1

2

3

4

5

1 Define your global employer value proposition

2 Adapt your selection process to different contexts

3 Communicate your global employer brand throughout the process

4 Solicit and act on feedback from your candidates

5 Here’s what else to consider

Global Talent Acquisition

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