How can you ensure objective product knowledge assessment?
Product knowledge is a crucial skill for merchandisers, as it helps them to understand the features, benefits, and value proposition of the products they sell or promote. However, assessing product knowledge can be challenging, as different sources may provide different or biased information, and different methods may have different validity and reliability. How can you ensure objective product knowledge assessment? Here are some tips to help you design and implement effective product knowledge assessment strategies.
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