登录查看更多内容

How can you ensure effective stakeholder communication for event safety and security?

由人工智能和领英社区提供技术支持

Event safety and security are crucial aspects of any event planning process. However, they also require effective communication with various stakeholders, such as attendees, sponsors, vendors, staff, volunteers, media, and authorities. How can you ensure that you convey the right information, at the right time, to the right people, and in the right way? Here are some tips to help you plan and execute a successful stakeholder communication strategy for event safety and security.

此文章中的业界达人

由社区从 8 条内容中精选。了解更多

Dr. Rebecca Corbin

President & CEO @ NACCE | Ed.D. in Organizational Leadership

1 Identify your stakeholders

The first step is to identify who are the key stakeholders for your event, and what are their roles, responsibilities, expectations, and needs. You can use a stakeholder analysis tool, such as a matrix or a map, to categorize them according to their level of interest and influence. This will help you prioritize and tailor your communication efforts accordingly.

添加您的观点

Dr. Rebecca Corbin

President & CEO @ NACCE | Ed.D. in Organizational Leadership
举报内容
In my experience, pre-event planning, and being crystal clear about communications to stakeholders of all levels can make or break an event. For example, Board members and major sponsors should have direct access to the senior leadership team. All others should be treated as VIPs, but can be managed by other (less senior) members of the team. At NACCE, we aspire to the Ritz-Carlton customer service experience. We don't always succeed, but we consistently exceed expectations and are always working to improve our member experience at conferences and events. Leaning into empathy, expressing sincere regret when things go wrong, and focusing on win-win solutions is a winning recipe.

已翻译

赞
Martin Blaschka

Management @ INNO3 | Shaping healthcare innovations by connecting healthcare innovators | Creating innovation-driven events | Digital health enthusiast | Startup mentor | Digitalwerker
举报内容
Die Identifikation der Stakeholder eines jeden Events steht als To Do ganz vorn im Planungsprozess. Nur wenn ich wei?, mit wem und für wen ich einen Mehrwert schaffen m?chte, kann ein erfolgreiches Format entstehen. Dabei muss die Kommunikation zu diesen Personen klar und antizipativ laufen. Dabei kann eine Priorisierung helfen, bspw. je nach Partnerschaftsrang/Sponsoring-Paket oder Bekanntheit im jeweiligen Fachbereich.

已翻译

赞

2 Define your objectives and messages

The next step is to define what are the main objectives and messages of your communication strategy. What do you want to achieve, and what do you want to convey? For example, you may want to inform your stakeholders about the safety and security measures, protocols, and procedures that you have in place for your event. You may also want to educate them about the potential risks and threats, and how to prevent or respond to them. You may also want to engage them in feedback, collaboration, or advocacy.

添加您的观点

Martin Blaschka

Management @ INNO3 | Shaping healthcare innovations by connecting healthcare innovators | Creating innovation-driven events | Digital health enthusiast | Startup mentor | Digitalwerker
举报内容
Kommunikation ist der Schlüssel zum Erfolg. Das gilt nach au?en in der Bewerbung des Events, aber auch nach Innen zu den involvierten Partnern. Dabei sind Klarheit, Schnelligkeit und Antizipation meiner Erfahrung nach wichtige Kriterien. Umfangreiche Briefings, Vorab-Info-Calls und st?ndige, zeitnahe Erreichbarkeit helfen bei der Umsetzung.

已翻译

赞

3 Choose your channels and tools

The third step is to choose the most appropriate channels and tools to communicate with your stakeholders. Depending on your audience, budget, and resources, you may use different methods, such as emails, newsletters, social media, websites, apps, flyers, posters, brochures, videos, podcasts, webinars, or press releases. You may also use different formats, such as text, images, audio, video, or interactive. You should consider the advantages and disadvantages of each option, and how they align with your objectives and messages.

添加您的观点

Martin Blaschka

Management @ INNO3 | Shaping healthcare innovations by connecting healthcare innovators | Creating innovation-driven events | Digital health enthusiast | Startup mentor | Digitalwerker
举报内容
E-Mail ist nach wie vor der Klassiker und in den meisten F?llen ein Garant, die stakeholder wirklich zu erreichen. Zus?tzlich k?nnen je nach Event auch Eventplattformen/Apps sinnvoll sein. Ebenso wie Collaboration-Tools (Slack, Teams etc.)

已翻译

赞

4 Plan your timeline and frequency

The fourth step is to plan when and how often you will communicate with your stakeholders. You should create a communication plan that outlines the key milestones, deadlines, and deliverables of your communication strategy. You should also determine the optimal frequency of your communication, based on the urgency, relevance, and complexity of your information. You should avoid over-communicating or under-communicating, as both can lead to confusion, frustration, or mistrust.

添加您的观点

Martin Blaschka

Management @ INNO3 | Shaping healthcare innovations by connecting healthcare innovators | Creating innovation-driven events | Digital health enthusiast | Startup mentor | Digitalwerker
举报内容
Auch dieser Schritt z?hlt zu den ersten im Planungsprozess - direkt anschlie?end an die Identifizierung der Stakeholder. Wie werden diese angesprochen, ongeboardet und dann up to date gehalten? Dafür gibt es kein Universalrezept. Das Info-Bedürfnis unterscheidet sich so bspw. je Ansprechpartner und Vorerfahrung. 1-2 Anbahnungsgespr?che, 1 Onboarding, regelm??ige passive Updates und ein Final-Call 1-2 Wochen vor dem Event sind jedoch mindestens empfehlenswert.

已翻译

赞

5 Monitor and evaluate your communication

The fifth step is to monitor and evaluate the effectiveness of your communication strategy. You should collect and analyze data and feedback from your stakeholders, such as open rates, click rates, views, likes, comments, shares, surveys, polls, or testimonials. You should also measure the impact of your communication on your event safety and security outcomes, such as incident rates, compliance rates, satisfaction rates, or reputation. You should use this information to identify the strengths and weaknesses of your communication strategy, and make adjustments as needed.

添加您的观点

6 Communicate with empathy and transparency

The sixth and final step is to communicate with empathy and transparency with your stakeholders. You should acknowledge their concerns, expectations, and emotions, and address them respectfully and honestly. You should also be clear, concise, and consistent in your communication, and avoid jargon, ambiguity, or misinformation. You should also be proactive, responsive, and accountable in your communication, and follow up on your promises and commitments.

添加您的观点

Martin Blaschka

Management @ INNO3 | Shaping healthcare innovations by connecting healthcare innovators | Creating innovation-driven events | Digital health enthusiast | Startup mentor | Digitalwerker
举报内容
Stakeholder sind Menschen. Und damit sehr unterschiedlich. Empathie ist grundlegend wichtig, um mit dem richtigen Informationsgehalt, zum richtigen Zeitpunkt und mit der richtigen Tonalit?t zu kommunizieren. Das gilt auf allen Wegen und mit allen Tools.

已翻译

赞

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Suchitra Chaudhary

Founder , Director, NewsBuzz Public Relations, Editor Health Magazine , Ex- Chief Reporter, Gulf News
举报内容
I think identifying stakeholders is very basic approach . What we need to do is ask the stake holders to walk their talk by implementing their latest safety security features at the conference in real time . Besides the talks , panel discussions and keynotes which can quickly turn into snooze sessions , a topic like safety and security needs real evidence of implementation.

已翻译

赞
Emanuel Boo Milton

Founder + CEO at Cure with Love | Community Engagement | Speaker
举报内容
In my experience I've found that creating a "Master Document" with ALL your contacts in one document is very helpful. This is for you or your lead event manager to contact anyone necessary instantly without having to dig in emails or through text threads for phone numbers.

已翻译

赞

Event Planning

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

How can you ensure effective stakeholder communication for event safety and security?

1

2

3

4

5

6

7

1 Identify your stakeholders

2 Define your objectives and messages

3 Choose your channels and tools

4 Plan your timeline and frequency

5 Monitor and evaluate your communication

6 Communicate with empathy and transparency

7 Here’s what else to consider

Event Planning

给文章评分

感谢您的反馈

更多Event Planning相关文章

更多相关阅读内容

How can you ensure effective stakeholder communication for event safety and security?

1

2

3

4

5

6

7

1 Identify your stakeholders

2 Define your objectives and messages

3 Choose your channels and tools

4 Plan your timeline and frequency

5 Monitor and evaluate your communication

6 Communicate with empathy and transparency

7 Here’s what else to consider

Event Planning

给文章评分

感谢您的反馈

查看其他技能