登录查看更多内容

How can you enhance your CSR communication efforts with email marketing?

由人工智能和领英社区提供技术支持

Corporate social responsibility (CSR) is not only a moral duty, but also a strategic advantage for businesses that want to stand out from the competition and build trust with their customers. However, communicating your CSR initiatives effectively can be challenging, especially in a crowded and noisy online environment. How can you use email marketing, one of the most powerful and personal digital channels, to enhance your CSR communication efforts and engage your audience? Here are some tips to help you create and deliver impactful CSR email campaigns.

此文章中的业界达人

由社区从 15 条内容中精选。了解更多

Evren Do?an? ?oker

Corporate Communications and Digital Marketing Consultant | Content Marketer | Event Designer | Trainer
Jaime Nazário

Diretor / CEO / COO / CCO / Head / Gerente / Gerente Geral / Gerente de Filial / Especialista em IA / Gerente Regional…
Marcela Teixeira Toledo

Impulsionando oportunidades de negócios de impacto social / Empregabilidade e Mentora de Carreira para jovens

1 Define your goals and audience

Before you start crafting your CSR email content, you need to have a clear idea of what you want to achieve and who you want to reach. Do you want to raise awareness, educate, inspire, or solicit feedback? Do you want to target your existing customers, prospects, employees, partners, or the general public? Depending on your goals and audience, you will need to adjust your tone, style, format, and frequency of your emails. For example, if you want to inform your customers about your environmental impact reduction efforts, you might use a friendly and factual tone, a newsletter format, and a monthly frequency.

添加您的观点

Evren Do?an? ?oker

Corporate Communications and Digital Marketing Consultant | Content Marketer | Event Designer | Trainer
举报内容
To enhance CSR communication efforts through email marketing, it is crucial to craft targeted and compelling content that highlights the positive impact of corporate social responsibility initiatives. Tailoring messages to resonate with the audience's values and emphasizing tangible outcomes can significantly increase engagement. Utilizing visually appealing and shareable content, such as success stories, photos, or infographics, can enhance the effectiveness of the email campaigns. Additionally, incorporating clear calls-to-action and providing opportunities for recipients to get involved or learn more fosters a more interactive and impactful CSR communication strategy.

已翻译

赞
Jaime Nazário

Diretor / CEO / COO / CCO / Head / Gerente / Gerente Geral / Gerente de Filial / Especialista em IA / Gerente Regional / Gerente Nacional / Executivo / Comercial / Vendas / Administrativo / Financeiro / Controller
举报内容
Os esfor?os de comunica??o de RSC (ou Rela??es com o Cliente) podem ser melhorados com e-mail marketing de diversas formas. Crie uma lista de e-mails de clientes: Personalize seus e-mails: Utilize dados de seus clientes, como o nome e histórico de compra, para personalizar os e-mails e torná-los mais relevantes para o destinatário. Crie um modelo visual atraente: Utilize design de e-mail profissional e crie um modelo visual atraente para chamar a aten??o dos seus clientes. Envie ofertas especiais e promo??es: Ofere?a descontos e promo??es exclusivas para os seus clientes através de e-mail marketing. Utilize ferramentas de e-mail marketing: Há muitas ferramentas de e-mail marketing disponíveis.

已翻译

赞
Marcela Teixeira Toledo

Impulsionando oportunidades de negócios de impacto social / Empregabilidade e Mentora de Carreira para jovens
举报内容
O e-mail marketing é uma ferramenta eficaz para construir relacionamentos com clientes. Ao enviar e-mails relevantes e personalizados, as empresas podem mostrar aos clientes que se preocupam com eles e que est?o interessadas em suas necessidades. Isso pode levar a um aumento na satisfa??o do cliente, fidelidade e, em última análise, vendas. Para gerar engajamento com os clientes é importante segmentar uma lista de e-mails enviando os relevantes para cada grupo de clientes. E n?o esque?a de medir os resultados de suas campanhas de e-mail marketing para ver o que está funcionando e o que n?o está.

已翻译

赞
Jane Johnson

Positive disruptor employing radical empathy to drive end-user behavior & value.
举报内容
CSR marketing is just like any campaign with a desired audience behavior. The entire strategy will unfold from deeply understanding your audience.... it will lie in the intersection of your goals and their needs. To serve them best, engage in both primary and secondary research to gain a clear understanding of their tangible and emotional motivators. Once you understand what keeps them awake at night or brings them joy, THEN you can begin to map your goals to those answers.

已翻译

赞
Luis Alcubierre

Senior Corporate Affairs and Communications Director | C-Level | Advisor | Entrepreneur | Crises Manager | Social Behavior Analyst | High-Performance Team Builder | Troubleshooter | Speaker | Mentor | Mediator
举报内容
1. Segmente a base por interesses, comportamentos e perfil de engajamento. 2. Construa as mensagens de acordo com essa segmenta??o e torne a comunica??o mais relevante para cada grupo a ser engajado.

已翻译

赞

加载更多内容

2 Tell a compelling story

One of the best ways to communicate your CSR initiatives is to tell a compelling story that showcases your values, actions, and outcomes. Stories can evoke emotions, create connections, and motivate actions. However, not all stories are equally effective. To craft a powerful CSR story, you need to follow some basic principles: be authentic, relevant, specific, and concise. Don't exaggerate or embellish your claims, but rather provide evidence and data to back them up. Don't bore your readers with generic or vague statements, but rather focus on the details and examples that make your story unique and memorable. Don't ramble on or overwhelm your readers with too much information, but rather keep your email short and clear.

添加您的观点

Mruthyunjaya Sastry Gabbita
举报内容
Audio visual stories are best forms of communications. Animation and visual effects can be effectively used to tell a story. Right music, reflection on base line and reference to end line results can be effectively used. Stakeholders and implementation staff play a crucial role in communication of the impact obtained from the resources used.

已翻译

赞
Luis Alcubierre

Senior Corporate Affairs and Communications Director | C-Level | Advisor | Entrepreneur | Crises Manager | Social Behavior Analyst | High-Performance Team Builder | Troubleshooter | Speaker | Mentor | Mediator
举报内容
1. Proponha um conteúdo de RSC que envolva as iniciativas da empresa e inspire por meio das experiências vivenciadas. 2. Destaque histórias de sucesso e os impactos positivos na comunidade gerados pelos projetos mais significativos.

已翻译

赞
Charlie Brickman

Real Estate Investor Tokenization consulting at Tobros mgmt Cryptocurrency consultant/ investor
举报内容
I feel people have a better understanding when hearing something through a story. It seems that people feel it is more relatable

已翻译

赞

3 Use visuals and interactive elements

Another way to enhance your CSR email communication is to use visuals and interactive elements that can capture your readers' attention and interest. Visuals, such as images, videos, infographics, or charts, can help you illustrate your CSR story, highlight your achievements, or demonstrate your impact. Interactive elements, such as buttons, links, polls, quizzes, or surveys, can help you engage your readers, invite them to take action, or collect feedback. However, be careful not to overuse or misuse these elements, as they can also distract or annoy your readers if they are irrelevant, intrusive, or slow to load.

添加您的观点

加载更多内容

4 Segment and personalize your emails

One of the biggest challenges of email marketing is to deliver the right message to the right person at the right time. This is especially important for CSR communication, as you want to show your readers that you care about them and their interests, not just about yourself and your agenda. To achieve this, you need to segment and personalize your emails based on various criteria, such as demographics, preferences, behavior, or engagement. For example, you might send different emails to customers who have opted in for your CSR newsletter, customers who have participated in your CSR campaigns, or customers who have expressed interest in a specific CSR topic.

添加您的观点

5 Test and optimize your emails

Finally, to enhance your CSR email communication, you need to test and optimize your emails regularly and systematically. Testing and optimizing your emails can help you improve your deliverability, open rate, click-through rate, conversion rate, and overall performance. You can test and optimize various aspects of your emails, such as subject lines, sender names, preheaders, content, layout, design, images, calls to action, or timing. You can use various tools and methods, such as A/B testing, analytics, feedback forms, or best practices, to measure and compare the results of your tests and make data-driven decisions.

添加您的观点

Luisa Bernhardt Franco

| Cultura organizacional | RRHH | HR influencer 2022/23/24 | Desarrollo y bienestar organizacional | Team Building | Consultoría en LinkedIn | Formaciones corporativas | Speaker | Más de 3000 colaboradores impactados |
举报内容
Enviar mensajes personalizados y relevantes a diferentes grupos de personas en su lista de correos. Incluya historias y resultados impactantes de sus acciones de RSC, asegurándose de que los correos sean atractivos y fáciles de leer en cualquier dispositivo. Utilice llamados a la acción claros para incentivar la participación y analice los resultados para mejorar futuras comunicaciones. Siempre mantenga la transparencia y cumpla con las leyes de privacidad y correo electrónico.

已翻译

赞

加载更多内容

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Luis Alcubierre

Senior Corporate Affairs and Communications Director | C-Level | Advisor | Entrepreneur | Crises Manager | Social Behavior Analyst | High-Performance Team Builder | Troubleshooter | Speaker | Mentor | Mediator
举报内容
1. Jamais esque?a de demonstrar transparência ao comunicar os resultados e os impactos reais das iniciativas de RSC. 2. Compartilhe relatórios de progresso, resultados alcan?ados e as metas futuras, estabelecendo uma conex?o contínua com o desenvolvimento social e ambiental construído.

已翻译

赞
Mary Montesinos

Especialista en Marketing. E-Commerce, Emprendimiento, IA, Tecnología. Co-Organizer Cloud Native Community Groups Chile
举报内容
Tiene que haber una preparación previa que es muy importante, debes hacerte la pregunta si el correo electrónico es un canal eficiente para conectar con tus clientes. Si llagas a la conclusión que quieres probar o que estás decidido a enviar correos electrónicos lo más recomendable es que lo hagas a través de una suscripción voluntaria y con incentivos, por ejemplo, "regístrate en nuestra base de datos y obtén un descuento en tu próxima compra". Una vez que tu cliente se haya registrado al darle la bienvenida, menciona otros beneficios de estar atento a tus correos, por ejemplo, gracias por registrarte, por este canal recibirás información, novedades, descuentos especiales y otras sorpresas". De nada sirve enviar correos que no van a abrir.

已翻译

赞
Marcello Couto
举报内容
Considere outras ferramentas mais atuais e eficazes do que simplesmente o e-mail marketing. Uma abordagem usando o linkedin premium, redes sociais, apresenta??o de portfolio e - claro - o networking s?o alguns exemplos

已翻译

赞

Corporate Social Responsibility

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

How can you enhance your CSR communication efforts with email marketing?

1

2

3

4

5

6

1 Define your goals and audience

2 Tell a compelling story

3 Use visuals and interactive elements

4 Segment and personalize your emails

5 Test and optimize your emails

6 Here’s what else to consider

Corporate Social Responsibility

给文章评分

感谢您的反馈

更多Corporate Social Responsibility相关文章

更多相关阅读内容

How can you enhance your CSR communication efforts with email marketing?

1

2

3

4

5

6

1 Define your goals and audience

2 Tell a compelling story

3 Use visuals and interactive elements

4 Segment and personalize your emails

5 Test and optimize your emails

6 Here’s what else to consider

Corporate Social Responsibility

给文章评分

感谢您的反馈

查看其他技能