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How can you engage stakeholders in your building's diversity and inclusion initiatives?

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Diversity and inclusion (D&I) are not only ethical and social goals, but also strategic and competitive advantages for any organization. In the corporate real estate (CRE) sector, D&I initiatives can help attract and retain talent, foster innovation and collaboration, enhance customer satisfaction and loyalty, and improve reputation and performance. However, to achieve these benefits, you need to engage your stakeholders in your building's D&I initiatives, from your employees and tenants to your suppliers and communities. Here are some tips on how to do that effectively.

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Pallavi Kumari

Diversity, Equity & Inclusion Strategist | Corporate Citizenship & Social Welfare Advocate

1 Assess your current situation

Before you launch or improve your D&I initiatives, you need to understand where you stand and what gaps and opportunities exist. You can conduct surveys, interviews, focus groups, or audits to gather feedback and data from your stakeholders on their perceptions, experiences, needs, and expectations regarding D&I in your building. You can also benchmark your performance against industry standards and best practices to identify areas for improvement. This will help you set realistic and measurable goals, prioritize actions, and allocate resources.

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Pallavi Kumari

Diversity, Equity & Inclusion Strategist | Corporate Citizenship & Social Welfare Advocate
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The first step may be to communicate understanding that DEI is a business imperative and moral responsibility along with compliance. DEI is Beyond compliance requirements needs to be explicitly called out and explained. Besides all that is mentioned in this section, Audit of existing situation helps, benchmarking helps, Purpose of the building, the diversity of stakeholders, their needs - all of this needs to be considered.

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2 Communicate your vision and values

Once you have a clear picture of your current situation and your desired outcomes, you need to communicate your vision and values to your stakeholders. You need to explain why D&I matters to you and how it aligns with your organizational culture and strategy. You also need to share your goals, plans, and progress with transparency and honesty. You can use various channels and formats, such as newsletters, webinars, posters, or videos, to reach your diverse audiences and convey your messages effectively. You can also invite feedback and suggestions from your stakeholders to ensure their input and buy-in.

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3 Involve your stakeholders in decision-making and implementation

One of the best ways to engage your stakeholders in your D&I initiatives is to involve them in decision-making and implementation. You can create committees, task forces, or working groups that represent different stakeholder groups and perspectives, and empower them to contribute to the design, execution, and evaluation of your D&I initiatives. You can also leverage your stakeholders' expertise, networks, and resources to support your D&I initiatives. For example, you can ask your suppliers to adopt D&I policies and practices, or partner with local organizations that promote D&I in your community.

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Pallavi Kumari

Diversity, Equity & Inclusion Strategist | Corporate Citizenship & Social Welfare Advocate
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Establishing a task force or committee that represents diverse perspectives helps. This group needs to be responsible for developing, implementing, and overseeing diversity and inclusion initiatives. One needs to ensure that it includes representatives from different departments, different skills/ background , different levels of the organization and diverse cohorts.

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4 Recognize and reward your stakeholders for their efforts and achievements

Another way to engage your stakeholders in your D&I initiatives is to recognize and reward them for their efforts and achievements. You can celebrate and showcase the successes and best practices of your stakeholders, such as your employees, tenants, or suppliers, who demonstrate D&I leadership and excellence. You can also provide incentives and benefits, such as recognition awards, bonuses, discounts, or training opportunities, to motivate and encourage your stakeholders to participate and perform in your D&I initiatives. You can also solicit testimonials and stories from your stakeholders to highlight the impact and value of your D&I initiatives.

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5 Monitor and measure your results and impact

Finally, you need to monitor and measure your results and impact of your D&I initiatives, and share them with your stakeholders. You need to track and analyze the indicators and outcomes of your D&I initiatives, such as the diversity and satisfaction of your workforce and tenants, the quality and innovation of your products and services, the loyalty and retention of your customers and suppliers, and the reputation and performance of your organization. You also need to report and communicate your results and impact to your stakeholders, and acknowledge their contributions and feedback. You also need to review and adjust your D&I initiatives based on the data and insights you collect, and seek continuous improvement.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you engage stakeholders in your building's diversity and inclusion initiatives?

1

2

3

4

5

6

1 Assess your current situation

2 Communicate your vision and values

3 Involve your stakeholders in decision-making and implementation

4 Recognize and reward your stakeholders for their efforts and achievements

5 Monitor and measure your results and impact

6 Here’s what else to consider

Corporate Real Estate

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How can you engage stakeholders in your building's diversity and inclusion initiatives?

1

2

3

4

5

6

1 Assess your current situation

2 Communicate your vision and values

3 Involve your stakeholders in decision-making and implementation

4 Recognize and reward your stakeholders for their efforts and achievements

5 Monitor and measure your results and impact

6 Here’s what else to consider

Corporate Real Estate

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