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How can you engage stakeholders effectively in Corporate Social Responsibility aviation?

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Corporate social responsibility (CSR) is a concept that refers to the voluntary actions that businesses take to contribute to social, environmental, and economic well-being beyond their legal obligations. In the aviation industry, CSR can involve addressing issues such as climate change, noise pollution, safety, human rights, diversity, and community engagement. However, CSR is not just about doing good deeds; it is also about creating value for the business and its stakeholders. Stakeholders are any individuals or groups that have an interest or influence on the business, such as customers, employees, suppliers, investors, regulators, media, NGOs, and local communities. Engaging stakeholders effectively in CSR can help the aviation business to understand their needs and expectations, build trust and reputation, identify risks and opportunities, improve performance and innovation, and enhance stakeholder loyalty and satisfaction. In this article, we will discuss some strategies and tips on how to engage stakeholders effectively in CSR aviation.

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Satyendra Mishra (L.I.O.N)

Advocating Grassroot NGOs work, CSR consulting, Projects Sustainability, Fundraising for different Impact driven SDG…
Dr. Matthias Niedenführ 宁州明

1 Identify and prioritize stakeholders

The first step in stakeholder engagement is to identify who are the relevant stakeholders for the CSR aviation business and what are their interests, concerns, and expectations. This can be done by conducting a stakeholder analysis, which is a process of mapping out the stakeholders according to their level of influence and importance for the business. The stakeholder analysis can help the business to prioritize the stakeholders that need more attention and communication, and to tailor the engagement methods and messages accordingly. For example, some stakeholders may require more frequent and formal communication, such as regulators or investors, while others may prefer more informal and interactive communication, such as employees or customers.

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Dr. Matthias Niedenführ 宁州明
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The stakeholder dialogue process usually means identifying the internal and external stakeholders and assessing their respective importance. Internal stakeholders include employees and shareholders. External stakeholders are ranked according to proximity to the firm: they first include customers and suppliers, then regulators, business groups and relevant community members (such as neighbours to manufacturing sites). NGOs, the scientific community and media professionals contribute expertise and help assess the impact of corporate actions on the environment, workers in other countries, minorities, etc. This is also a measure for prioritizing them. Prioritization is done by assessing the respective impact of stakeholders, but also the

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Jha Arunima Esq. (CIPP/E)

Specialized Counsel in TMT, IP Governance, Private Equity & M&A | Ex-BookMyShow | Expert in Commercial Law, LLM & MBA (Finance), Author & Career Counsellor. For career counselling, please book a call with me in advance.
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To engage stakeholders in aviation CSR effectively: 1. Identify key stakeholders: employees, customers, suppliers, regulators, NGOs, community groups. 2. Understand their interests in CSR topics. 3. Use various platforms for dialogue: forums, surveys, workshops, social media. 4. Share transparent information on environmental, social, and governance practices. 5. Collaborate on initiatives like carbon offsetting and sustainable fuel use.

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Mauricio Escobar Córdova

Arquitectura, Estudios Urbanos, Gerente de Proyectos y Programas
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Identifying the stakeholders is the initial step. Addressing the key actions the CRS assestment indicates that should be taken is the second one. Establishing a strategy and an action plan that involves all stakeholders and their involvement is basic for the call to action. Key issues are marketing ethics, compliance and satisfaction with customers, as a conmitment of all the stakeholders is basic. I would address actions towards: carbon reduction; conmitment and support of disadvantaged local communities at destinations, building networks of travel related services provided which facilitate journey experiences, global, regional and locally.

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2 Establish goals and objectives

The second step in stakeholder engagement is to establish the goals and objectives of the engagement process. This means defining what the business wants to achieve from the engagement, what the expected outcomes and benefits are, and how the success of the engagement will be measured and evaluated. The goals and objectives should be aligned with the business strategy and the CSR vision and values, and should be SMART (specific, measurable, achievable, relevant, and time-bound). For example, some possible goals and objectives of stakeholder engagement in CSR aviation are to increase stakeholder awareness and understanding of the CSR initiatives, to solicit stakeholder feedback and input on the CSR issues and actions, to foster stakeholder collaboration and partnerships on the CSR projects, and to enhance stakeholder satisfaction and loyalty with the CSR performance.

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3 Choose appropriate methods and tools

The third step in stakeholder engagement is to choose the appropriate methods and tools for engaging the stakeholders. There are various methods and tools that can be used for stakeholder engagement, depending on the purpose, audience, and resources of the engagement. Some common methods and tools are surveys, interviews, focus groups, workshops, webinars, newsletters, reports, websites, social media, events, and awards. The choice of methods and tools should consider the following factors: the stakeholder preferences and expectations, the level of interaction and dialogue, the type and amount of information to be shared or collected, the frequency and duration of the engagement, the budget and resources available, and the potential risks and challenges of the engagement.

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Satyendra Mishra (L.I.O.N)

Advocating Grassroot NGOs work, CSR consulting, Projects Sustainability, Fundraising for different Impact driven SDG goals across India.
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The introduction of Social Stock Exchange will have a litmus test for many corporate and NGOs working for the benefit of community empowerment. The time has changed many fold, the involved stakeholders have to play a critical role, to have a balanced Economic growth for company and society together. Only by becoming a good and transparent company will not meet the desired goal, you have to prove it through your actions and results. Many eyes are open and analysis is happening at every step. Therefore transparency and governance will play a significant role. Keep all the relevant reports on the public domain....

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4 Implement and monitor the engagement

The fourth step in stakeholder engagement is to implement and monitor the engagement activities. This means executing the engagement plan, delivering the engagement messages and materials, facilitating the engagement interactions and dialogues, collecting and analyzing the engagement data and feedback, and tracking and reporting the engagement results and outcomes. The implementation and monitoring of the engagement should follow the principles of transparency, accountability, inclusiveness, responsiveness, and continuous improvement. This means that the business should communicate clearly and openly with the stakeholders, acknowledge and address the stakeholder concerns and expectations, involve and respect the stakeholder diversity and perspectives, listen and act on the stakeholder feedback and input, and review and evaluate the engagement performance and impact.

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Satyendra Mishra (L.I.O.N)

Advocating Grassroot NGOs work, CSR consulting, Projects Sustainability, Fundraising for different Impact driven SDG goals across India.
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Published a report based on third party analysis. Gone are the days when you used to do social goods without informing any individuals and feel good about it. At the current juncture where social media plays a pivotal role, you have to inform your stakeholders about your social commitment and achievements on the same. It has been found that the present generation would like to work with a group of companies who are active for social good and contribute in resolving social issues. Therefore, we have to be mindful of what we are doing and how we are presenting, now it has to be an integral part of companies policy.

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5 Evaluate and improve the engagement

The fifth step in stakeholder engagement is to evaluate and improve the engagement process. This means assessing the effectiveness and efficiency of the engagement, measuring the achievement of the engagement goals and objectives, identifying the strengths and weaknesses of the engagement, and learning from the engagement experiences and best practices. The evaluation and improvement of the engagement should be based on the data and feedback collected from the stakeholders and the business, as well as the benchmarks and indicators established for the engagement. The evaluation and improvement of the engagement should also involve the stakeholders, as they can provide valuable insights and suggestions on how to enhance the engagement quality and value.

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6 Communicate and celebrate the engagement

The sixth step in stakeholder engagement is to communicate and celebrate the engagement achievements and outcomes. This means sharing and showcasing the engagement stories and successes, recognizing and rewarding the engagement contributions and impacts, and thanking and appreciating the engagement participation and support. The communication and celebration of the engagement should be done through various channels and platforms, such as reports, websites, social media, events, and awards. The communication and celebration of the engagement should also be done regularly and consistently, as they can help to maintain and strengthen the stakeholder relationships, trust, and loyalty, as well as to motivate and inspire further stakeholder engagement in CSR aviation.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Satyendra Mishra (L.I.O.N)

Advocating Grassroot NGOs work, CSR consulting, Projects Sustainability, Fundraising for different Impact driven SDG goals across India.
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It's important to identify board interest in supporting CSR. Based on org.mission tailor the stakeholders management tool kits and strategies to meet the expectations of your core stakeholders. Analysis on PESTEL model can play a vital role.

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How can you engage stakeholders effectively in Corporate Social Responsibility aviation?

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3

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1 Identify and prioritize stakeholders

2 Establish goals and objectives

3 Choose appropriate methods and tools

4 Implement and monitor the engagement

5 Evaluate and improve the engagement

6 Communicate and celebrate the engagement

7 Here’s what else to consider

Corporate Social Responsibility

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How can you engage stakeholders effectively in Corporate Social Responsibility aviation?

1

2

3

4

5

6

7

1 Identify and prioritize stakeholders

2 Establish goals and objectives

3 Choose appropriate methods and tools

4 Implement and monitor the engagement

5 Evaluate and improve the engagement

6 Communicate and celebrate the engagement

7 Here’s what else to consider

Corporate Social Responsibility

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