How can you engage with influencers beyond a single campaign?

let's talk about incentives. Sure, money talks, but it's not the only language influencers understand. Offer them exclusive access to products, events, or experiences. Share their content on your channels. And most importantly, give them the credit they deserve for their contributions.

Build Genuine Connections: Engage authentically by showing interest in their content, values, and opinions. Consistent Communication: Stay in touch regularly, not just when a campaign is active. Share updates, industry news, or collaborate on non-promotional content. Offer Value: Provide influencers with exclusive opportunities, insights, or resources that align with their interests and audience. Feedback Loop: Seek their input and feedback, demonstrating that their opinions matter. Implement suggestions when possible. Social Media Interactions: Regularly interact with their social media posts to maintain visibility and support their content. Attend Events: Attend events where influencers are present.

As a social and ecological justice advocate organization we try to work with influencers who really care or have a personal connection to the issue - and don’t overload or pester them. Treat them as you would like to be treated.

Recomendo criar relacionamentos genuínos e recorrentes com os influenciadores, n?o focar apenas em campanhas pontuais. Procuro Peters gestos de aproxima??o como enviar produtos sem obriga??o de posts ou convidá-los para eventos exclusivos. Também pe?o feedback e ideias colaborativas para melhorar meu produto/servi?o. Além disso, tenho um cronograma de lan?amentos em que sempre conto com os mesmos influenciadores; isto fortalece nossos la?os. Incentivo que compartilhem conteúdos da marca organicamente ao fornecer assets como fotos e textos engajadores. Com esse cuidado contínuo na parceria e na entrega de valor mútuo, consolidamos vínculos sólidos e duradouros, que rendem ótimos resultados.

Genuine Relationships: Send products without expecting posts, host exclusive events, seek collaborative ideas. Continuous Collaboration: Utilize consistent influencer partnerships, encourage organic sharing, provide engaging content assets. Long-Term Bonding: Cultivate enduring relationships by delivering ongoing mutual value and fostering solid partnerships. Recognition and Assets: Feature influencers on various platforms, provide tools for content creation, and encourage organic sharing. Value-Based Engagement: Focus on quality over quantity, engage with influencers regularly, and celebrate their milestones. Lifelong Engagement: Maintain communication post-campaign, congratulate them on achievements, and offer continuous support.

Actually quite simple: Just be a human being and treat them as humans. Meaning: -Ask them how they feel -Follow up with them some weeks after a campaign even if nothing is planned -Say "thank you" to them, despite you paying them and and and

A few great ways to maintain a relationship with your influencers: - Engage with their social media content, i.e., share their content on stories, respond to their stories via DM etc. - Have an exclusive email list or Discord group for them where you can share new products, ask for feedback, and create a two-way communication stream. - Re-share the content! You can always do a throwback post are reshare the content piece with your audience!

A great way to provide value and support is to post them on your pages to appreciate their work. There can be souvenirs given to them also as a form of appreciation.

The most important way to build any relationship, including with an influencer, is by adding value to the partnership. Here are 3 ways to do it: ? Understand their brand and audience: Look for ways to co-create content that is authentic to them, will generate interest/engagement within their audience, and helps THEM grow THEIR audience. ? Pitch series, not one-offs: Pitch ideas that are repeatable if they're successful. That way, if your post performs well, the influencer WILL WANT, and have an easy way, to work with you again. ? Ensure your employees are engaging with the content immediately after it is published, to signal to the algorithm that the content is valuable and should be shown to additional people.

Value and support go hand-in-hand with clear communication. Regularly inform influencers about upcoming company initiatives and changes. This not only showcases your commitment but also helps influencers align their content with your brand's evolving narrative.

If you treat your influencers as a group of insiders who have special access to information, products and services, you can certainly use them as a sounding board for testing new features, suggest ideas and offer testimonials. The way you'll do that will depend on the type of offering you have - a shoe brand will activate influencers in a very different way to a SaaS provider, and the inputs you'll need from those insiders will also be completely distinct.

IMHO there's one truth that marketers need to realize: Your power users/micro-influencers know your product better than you! This is especially true in high growth companies, where your marketing team may have been hired in the past 1-2 years, but your customers have been using your product for 5+ years. They've stress tested it, found new use cases, and know the pros and cons. Therefore it's critical to A) appreciate your experienced users who all have influence and B) proactively seek their feedbact via betas, customer councils, etc. Once you've built an ongoing 2-way relationship, you can layer on specific campaigns and curate those "influencers" who will have the highest impact.

Some social media companies and influencer networks have picked up the idea of having a "board of representatives" when it comes to creating a social media campaign. This board is inclusive of influencers who genuinely speak to the audience you're trying to address. Having this board will help keep you honest and will make sure your delivery is genuinely received.

Yes! Your client must communicate with you on what works and what needs improvement throughout the process. You are promoting the influencer so communication is key to a successful marketing campaign run.

Vous pouvez également proposer des avantages exclusifs. Comme des accès anticipés, des événements exclusifs ou des offres spéciales, cela renforce ainsi leur engagement. Vous pouvez également continuer à vous engager sur les réseaux sociaux. Commentez et partagez leur contenu régulièrement. Cette interaction montre votre soutien constant et entretient la relation. ????

A good partnership is one that lasts long because it yields even more significant results. Keep in touch with your influencers, invite them for collaborations, share the content they produce, and maintain that connection between you. This will be beneficial for both sides :)

Video content is also Text content once transcribed. It takes takes very little to get a 95% transcription then just the little extra and bingo you have a written piece to go with the video piece!

I’m a radio station owner and my team and I are always looking to help these bands get heard we heavily promote indie bands we want these bands to get the recognition they deserve

Thought leaders are more willing to work with you if they feel their name is constantly in the limelight. Whenever you work with them, you need to milk the engagement for as much content as you can. For example, my team and I invite thought leaders to be part of our webinar series. Each webinar topic then becomes the following: - A blog article - At least two social posts - A nurture email - A discussion in our Discord community In all of these pieces we link to the original webinar and to the speaker's pages. This maximizes their exposure and shows how much their collaboration means to us while simultaneously generating quality leads.

Build trust. It is the basics of all partnerships, including those with influencers. Don't try to be fake, ever. Authenticity matters, along with reliability and trustful contribution from both sides - that brings additional "flavor" to any campaign. You can tell that such campaigns are getting noticed and differ from cliches we are often exposed to.

In my experience monitoring and measuring your campaign is the most important part, this is how you optimize. My background is in digital marketing and have managed influencer campaigns of my own. When measuring performance start with your CPM to understand at what cost are you reaching your targeted audience. Then from here you calculate your CPA and return on advertising spend to understand what is performing and gaining traction. Then shift budgets towards content that is performing. If something isn’t working try testing out multiple audiences or targeting strategies at the same time in separate ad groups. Just be careful not to implement too many changes within a campaign at one time, as it will go back into learning more often.

Before starting a campaign with influencers, it’s important to state your expectations about each action and what you want to generate as a business. As for goals, specify at which stage of the influence funnel the influencer's content will serve you, and what metrics and KPIs you will measure for each of them. Example: Awareness: Visibility for your brand within a new audience, monitoring total reach of your posts. Consideration: Show problems the audience might have and how your brand could solve them, measuring engagement and replies in each post. Trial: Convert interested people into leads or final sales for your brand, measuring clicks, registrations and conversions that comes from your content.

It’s also important to offer support to influencers in their endeavors, whether it's promoting their new projects or helping them connect with other brands. Being a supportive partner can strengthen your relationship and encourage them to work with you again.

Beyond mere metrics, continuous engagement monitoring transforms influencers into authentic partners. Cultivating a collaborative atmosphere through open dialogue and leveraging data-backed insights propels influencer marketing success. Prioritizing this synergy, brands not only elevate partnerships but also attain sustainable marketing triumphs.

Monitor and measure your engagement, but don't solely rely on metrics. While tracking performance metrics is crucial, also delve into qualitative aspects of influencer relationships. Conduct regular check-ins to gather influencers' feedback on collaboration experiences. Gauge sentiment, assess the authenticity of their endorsements, and seek insights into how your brand can better support their content creation. Combining quantitative data with qualitative feedback provides a more comprehensive understanding of the influencer relationship, helping you refine strategies for prolonged collaboration beyond individual campaigns.

I always highly recommend continuing the conversation! This is important for a few reasons: - It builds rapport and shows that working with an influencer wasn't just a transactional agreement. - It leaves the door open for future collaboration opportunities. If the influencer continues to have a positive experience with your brand, they'll highly consider working with you again. - It will allow you to receive honest and authentic feedback from an influencer on future work such as new features, campaigns, and audiences.

But you cannot keep the conversation going when the influencers do not have a sustained interest in your area of work. In my experience, once campaign is done, influencers no longer see the need to keep the conversation and to a general lack of interest. Therefore, at the time of recruiting influencers, it is important to engage those who already have the passion for the particular sector and will always want to engage around the issues. Not every influencer is can sustain their commitment and relationship with your brand.

Extend the conversation to friendship level, get to know about them more, support them in expanding their reach, help in other areas like getting speaking opportunity at events, getting media coverage, and help them learn about PR and media businesses in detail.

One way to continue the conversation — with both the influencer and their community — is by creating a multi-part campaign within which the influencer asks their community what related questions they have or topics they want to learn more about, and then creating further content based on their response. For example, if working with a makeup brand, the influencer can ask their community what makeup themes or colors they should work with in their next promotional video. (And the nuances of this approach can shift and change depending on the goals and themes of the collab!)

Vous pouvez aussi poursuivre la conversation de manière plus personnelle. Soyez attentif à leur vie professionnelle et personnelle. Félicitez-les pour leurs succès, envoyez des v?ux pour des événements spéciaux, créant ainsi une connexion plus personnelle :)

An essential tip when choosing influencers to promote your product or services is to create what we call “influence groups”. Here, branding meets influence marketing. You should map your brand territories, like the subjects and messages that your business is related to, and also the personas that your company targets. From that, you can create the groups, pointing what kind of content they produce, their main channels, their audience and their importance to your brand. Example: Group: Leadership Kind of content: stories and inspirational content, developing soft skills. Main Social Media: LinkedIn and Instagram Audience: CEOs Importance: to share authority with your brand, connecting with the purchasing decision makers.

Sometimes, influencers and creators need content too. So do explore other potential content ideas with them. Brands should also be opened to try out new ideas. Connecting different ideas and concepts could create novelty and may drive engagements.

Engaging with influencers beyond a single campaign is a strategic approach that can lead to long-term partnerships and sustained brand advocacy. In my experience, it’s important to Build Genuine Relationships. For instance, treat influencers as valued partners rather than just marketing tools. Show interest in their work, engage with their content, and maintain regular, personalized communication.

In my opinion, one of the basics in all relationships is to keep it real. Don't show up in your campaigns as something you are not. Don't make promises you cannot keep. Be good. And then tell it. Like it is. Also: a little empathy goes a long way. We are all human beings. Organizations' most important capital are still the humans who work there, no matter how great AI is. So let's put some emphasis on the human side of being in business together. It makes the relationship that much warmer and more comfortable. I don't know about you guys, but feeling comfortable and safe with an organization is my preferred state of mind to do great business in. :)

There's something more. Influencers can carry a lot of weight, and all of the six previous categories should come after the first consideration in working with them: they must align to your brand values and your brand personality. Making sure they're the right fit is the first thing. The rest should come after (and will give your brand better, strong, more sustainable results).