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How can you encourage customers to leave feedback on your booking system?

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Customer feedback is vital for any hospitality business that wants to improve its services, attract more guests, and increase its reputation. However, getting customers to share their opinions and experiences can be challenging, especially when they use online booking systems that may not prompt them to leave reviews. In this article, we will explore some effective strategies that you can use to encourage customers to leave feedback on your booking system, and how to use that feedback to enhance your business performance.

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1 Offer incentives

One of the most common ways to motivate customers to leave feedback is to offer them some kind of reward or benefit for doing so. For example, you can give them a discount code, a free upgrade, a loyalty point, or a chance to win a prize. The incentive should be relevant to your business and appealing to your target audience. You can also vary the incentives depending on the type and length of feedback you want to collect. For instance, you can offer a bigger reward for a detailed survey than for a simple rating.

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INFLUENTIAL KENYA

Igniting Brands with quick-witted Strategies | Crafting Compelling Online Narratives | Your ideal partner for brand,product and service promotion -email us : [email protected]
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To encourage customers to leave feedback on your booking system, you can start by making the process easy and convenient. Consider sending follow-up emails after their stay asking for their feedback and providing a direct link to leave a review. Offer incentives such as discounts or loyalty points for leaving feedback, and ensure that you respond promptly and positively to all reviews to show that their feedback is valued.

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2 Make it easy and convenient

Another important factor that influences customer feedback is how easy and convenient it is for them to provide it. If your booking system is complicated, confusing, or time-consuming, customers may not bother to leave feedback or may abandon it halfway. Therefore, you should design your booking system to be user-friendly, accessible, and fast. You should also provide multiple options for customers to leave feedback, such as email, SMS, app, or website. You should also send timely and friendly reminders to customers to nudge them to share their thoughts.

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3 Show appreciation and recognition

Customers are more likely to leave feedback if they feel that their opinions are valued and appreciated by your business. Therefore, you should show gratitude and recognition to customers who provide feedback, and acknowledge their contributions. You can do this by sending personalized thank-you messages, highlighting positive feedback on your website or social media, or featuring customer testimonials on your marketing materials. You should also respond to negative feedback in a respectful and constructive way, and show how you are addressing the issues raised by customers.

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4 Provide transparency and feedback loops

Customers are also more likely to leave feedback if they see that their input is actually used to improve your business and services. Therefore, you should provide transparency and feedback loops to customers, and show them how you are listening to their suggestions and implementing changes. You can do this by sharing updates, progress reports, or success stories on your website or social media, or by sending newsletters or emails to customers. You should also ask for follow-up feedback from customers who have experienced the changes, and measure the impact of your actions.

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5 Create a feedback culture

Finally, you can encourage customers to leave feedback by creating a feedback culture within your business and among your customers. This means that you should promote the value and importance of feedback, and make it a part of your business mission and vision. You should also involve your staff, partners, and suppliers in the feedback process, and train them to solicit and handle feedback effectively. You should also create a community of customers who are engaged and loyal, and encourage them to share their feedback with each other and with you.

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Elliott Garcia

Helping companies make more money through non-spammy cold outreach and systemized lead flow!
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To grow and get feedback from your customers/ clients / guest. It will let you know what areas you need to work on. Application following the feedback will get you far. In hospitality every guest had a survey at the end of every experience, I would look through and acknowledge it. -Elliott

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Caro Scarbrough

National Sales Lead @ The Escape Game and Great Big Game Show
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Much like Blanche in Streetcar Named Desire, "I've always been reliant on the kindness of strangers." Unlike Blanche, my strangers come in the form of guests who are willing to fill out feedback forms for our booking and reservations systems. My rule of thumb is to reach out personally, professionally, and humbly. If you are honest with guests directly and show that you're a real person looking for real results, they are much more likely to assist you with what you're looking for. If they know they are helping you, a human person, with something, they are always going to do a better job. Use that personality to your advantage!

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Sarah Soliman

Clinic Manager | Basic Life Support @ Life Medical Centre
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In my experience for customers experience Customer will share feedback when they are feel their feedback is value and will improve the quality of service Make them share their idea and suggestions and make them feel that business is for them not only for your own company business Follow up their ideas and suggestions and keep in touch with them about what service you upgrade Appreciate them , social their feedback which prove it’s matter for your business And consider for your future business and growth with them Share gift about their loyalty which is the most empowering to keep your business growth every where Make them feel they are a part from that organization not bank note

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How can you encourage customers to leave feedback on your booking system?

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1 Offer incentives

2 Make it easy and convenient

3 Show appreciation and recognition

4 Provide transparency and feedback loops

5 Create a feedback culture

6 Here’s what else to consider

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