How can you effectively use writing skills to attract new clients?

To attract new clients through writing skills, the writer must know his niche and focus areas. Then, showcase his work through diverse strategies to get new clients. The writer might decide to use narrative, persuasive, etc to deliver his messages which will attract new clients to him

Leveraging your writing skills to attract new clients involves showcasing your expertise and engaging your target audience. Create compelling, valuable content that addresses their needs and pain points, such as informative blog posts, insightful articles, and engaging social media updates. Use SEO strategies to increase your visibility online and make it easier for potential clients to find you. Personalized email pitches that highlight how you can solve specific problems for prospects can also be highly effective. Remember, consistency is key—regularly produce high-quality content to build trust and establish your authority in your niche.

So you have the ability to write more than just 'The quick brown fox jumped over the lazy dog'. In fact your version is more like 'When ginger foxes and lazy beagles meet at a sports event...' no, you are a 'writer!' Yippee... but are you using those skills effectively in your marketing? You could do a range of things with this wonderful skillset. Write a compelling portfolio, case studies about what you do, did, how and what outcomes came from those efforts. You might also write excellent advertising copy. Perhaps a brochure, and revise your website copy. There are lots of things that writers can do. But first, consider what kind of writer you are, WHO you want to write something for and HOW they best need to understand your words

One reason people shy away from writing case studies in proposals is fear. Maybe the client or your industry is one with high security or anonymity and you can't just say exactly what you did and who the client was. But you can write 'generalised examples' based on maybe several case studies to ensure that storytelling features in your proposals. Chances are, the combined stories of success you've contributed to can be used, but you might have to get creative with how you write these. That's when using a high quality professional writer can be most helpful when writing proposals, tenders, awards documents and marketing copy. Explaining what you do, how, and outcomes in a realistic frame can make a huge difference to your proposal success.

I'm a big believer in personal blogs. They offer writers or content creators of any kind tremendous freedom of expression. A blog can help you to: showcase your creativity, demonstrate authority, share experience in detail, write in detail/give detailed insights, publish as frequently as you want, attract organic traffic. With third-party platforms we are always playing by their rules and algorithms. While they potentially offer large numbers of views, it still pays to have our own standalone blog(s) where prospective clients can find all your best work in one place without distractions.

One of the best decisions I made this year as a writer is creating a newsletter, as it has given me the opportunity to communicate directly with my prospects, show them my writing skills, and provide them with free value. If you are a writer reading this, whether newbie or veteran, and you don't have a newsletter, then go create one, right now. I use Substack. Other really good options include MailChimp, Ghost, and Convertkit.

Social media posts are a great way to attract new clients through writing. Through social media posts we can demonstrate our: Writing skills Communication skills Problem solving skills Creativity Experience Expertise/Knowledge Values & Beliefs We may even choose to speak to prospective clients directly through our content. Talk about their pain points, provide solutions, or discuss industry trends and how they can adapt. Together the above may convince or at least intrigue potential clients enough to get in touch with you.

Here's a checklist of what you consider when writing great content for business. 1) First, what kind of writing - ie technical, promotional, conversational? 2) Can you use case studies, if so, live ones signed off by clients, or generalised ones protecting client's sensitive data? 3) Finally, who are you trying to reach, and is your own writing style up to the task of connecting well with those readers? The age of 'formal' writing is gone in most industries and style, language use, data sharing has changed. But starting with these three questions will help any business person to write a brief about what is needed, who for, and how to get it written well so it serves it's purpose - to persuade and inspire some kind of action.