How can you effectively target business travelers?

2 Offer value and convenience

Business travelers are looking for value and convenience when they choose a hotel or a restaurant. They want to save time and money, and avoid hassle and stress. You can offer value and convenience by providing flexible rates and cancellation policies, loyalty programs and incentives, online booking and check-in, express check-out, free Wi-Fi and parking, shuttle services, business centers, meeting rooms, and other amenities that cater to their needs. You can also partner with local businesses and attractions to offer discounts and packages that enhance their experience.

3 Deliver quality and service

Quality and service are essential to satisfy and impress business travelers. They expect high standards of cleanliness, safety, comfort, and functionality in your facilities and equipment. They also appreciate friendly, professional, and attentive staff who can anticipate and meet their needs and requests. You can deliver quality and service by investing in regular maintenance and upgrades, training and empowering your staff, soliciting and acting on feedback, and exceeding expectations. You can also personalize your service by remembering their names, preferences, and special occasions, and offering them complimentary gifts or upgrades.

4 Communicate effectively

Effective communication is key to reach and engage business travelers. You need to use the right channels, messages, and timing to capture their attention and interest. You can communicate effectively by creating a strong online presence, optimizing your website and social media platforms, using SEO and PPC strategies, sending email newsletters and reminders, and encouraging online reviews and referrals. You can also use offline channels, such as print media, radio, TV, billboards, and flyers, to increase your exposure and awareness. You should tailor your communication to your market segments, highlighting your value proposition and differentiators.

5 Build relationships

Building relationships is crucial to retain and grow your business traveler base. You want to create loyalty and trust among your customers, and make them feel valued and appreciated. You can build relationships by following up with them after their stay or visit, asking for their feedback and testimonials, inviting them to join your loyalty program and online community, offering them exclusive deals and rewards, and recognizing their milestones and achievements. You can also create a referral program that encourages them to recommend your business to their colleagues, friends, and family.

6 Innovate and adapt

The hospitality industry is constantly evolving, and so are the needs and expectations of business travelers. You need to innovate and adapt to stay competitive and relevant in the market. You can innovate and adapt by monitoring the trends and changes in the industry and the customer behavior, conducting market research and surveys, testing new products and services, and implementing feedback and suggestions. You can also leverage technology and data to enhance your operations, marketing, and customer service, and to create a seamless and memorable experience for your business travelers.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?