How can you effectively repurpose and update your content for better performance?

To elevate content performance: ?? Diverse Formats: Transform blog posts into captivating images, videos, and infographics. ?? Timely Updates: Keep content current by refreshing data, insights, and information regularly. ?? SEO Precision: Optimize content with pertinent keywords for enhanced search visibility. ?? Wide Distribution: Share blogs across various platforms for broader audience reach. ?? Continuous Analysis: Regularly assess content performance and adapt strategies accordingly. ?? Optimal Content: Implement optimization techniques for improved visibility and engagement.

As per my SEO Industrial experience , To enhance content performance, ??Converts blog posts into images , videos & infographic . ??Update current data content, insights regularly. ??SEO optimization with relevant target keyword. ?? Share blogs on multiple platform to reach wider audience . ?? Analysis & refresh content Regularly. ?? Do Content optimization .

From my personal experience, I've found that effectively repurposing and updating content for better performance involves a multi-faceted approach that encompasses identifying top-performing content, adapting it to different formats, optimizing it for search engines, promoting it effectively, and measuring results. Here's a breakdown of the process I follow: 1. Identify Top-Performing Content 2. Repurpose Content into Different Formats 3. Enhance Content with Visuals and Creatives 4. Optimize Landing Pages for Conversions 5. Promote Content on Social Media 6. Measure and Test Results 7. Allocate Budget for Social Media Promotion 8. Check and Compare Results After 2 Months Hope this helps :)

To effectively repurpose and update your content for better performance, start by identifying your most popular or outdated pieces. Update them with current information, statistics, and relevant keywords to maintain their relevance and SEO value. Transforming the format of the content can also extend its reach - for example, turning a blog post into an infographic, video, or podcast episode. Additionally, consolidating several related posts into a comprehensive guide or e-book can provide added value to your audience. Regularly reviewing and updating your content not only improves SEO performance but also keeps your audience engaged with fresh, relevant material.

Effectively repurposing and updating content can significantly enhance its performance and reach a wider audience. Here's how you can go about it: ?? Identify top-performing content and repurpose it into different formats. ?? Enhance content with visuals and creatives to improve engagement. ?? Optimize landing pages for conversions and promote content on social media. ?? Continuously measure and test results to refine your approach.

One way to repurpose content is from long-form to short-form. Each of our best-performing articles is typically 1250 words or more in length. Which is how it qualifies as long-form. And usually gets indexed earlier by Google. And although an article covers only one over-arching topic (identifiable by the page title or H1 tag), it is really a logical collection of numerous sub-topics. Each of which is identifiable by its H2 tag. And consists of one or more paras. Typically these H2 tags are mutually exclusive. So we can build a post on each of them. By: * Updating facts and figures. * Adding examples. * Simplifying the language wherever possible. Each such post would qualify as short-form content, of course. With its own banner image.

Alright, now that you know what's working, let's spice it up. Take those popular blog posts and think beyond text. Can you turn it into a snappy infographic, an engaging video, or maybe even a podcast? And don't forget where your audience hangs out. If it's Instagram, make it visually appealing. If it's LinkedIn, go for something more professional. Adapt to the platform vibes.

Once you've pinpointed your star content, the next step is repackaging it for different formats and platforms, always with your audience's preferences in mind. Consider transforming a successful blog post into a dynamic webinar or a detailed guide into a series of bite-sized social media posts. The key is to adapt the core message to suit each format's unique strengths and each platform's user behavior, thereby amplifying your content's reach and impact.

Review the SERP for what Google says is the best media and format to answer the query(ies) your content is targeting. Review the top performing articles for those target queries and ensure your content better satisfies those queries. No one know exactly how Google ranks their results, but the Google SERP is the best place to see the outcome and gain insight into what you need to be better than!

People go to a platform with a certain expectation or goal in mind. Their behavior (what and how they consume) matches that goal. Your content needs to match their behavior. Consider this: If I invited you to my house for a Superbowl party and everyone was dressed up in costumes and playing games, you'd be annoyed, right? Even if you love Halloween. Because the expectation for a Superbowl party is different. The same principle applies to content platforms and formats. To get your content to resonate, you need to meet your audience's expectations. For example, most people don't go to their email with the expectation to listen. They go there to read and respond. So passive audio content probably won't perform as well in a newsletter.

Optimizing content for SEO and UX is crucial for enhancing its overall performance and reaching a wider audience. How to effectively repurpose and update your content: 1. Identify top-performing content using analytics and social media engagement. 2. Repurpose content into videos, infographics, and social media posts. 3. Enhance content with visuals, videos, and custom graphics. 4. Optimize landing pages for conversions with clear headlines and calls-to-action. 5. Promote content across social media platforms and engage with followers. By following these strategies, you can repurpose and update your content, optimizing it for both SEO and UX, leading to improved performance, increased engagement, and enhanced brand visibility.

Here are some key points for optimizing your content for SEO and UX: ??Use Relevant Keywords ??Create Engaging Content ??Make it Mobile-Friendly ??Speed Up Your Site ??Use Headings and Bullets ??Include Internal and External Links ??Regularly Update Content ??Optimize Images ??Write for Your Audience

There's always room for improvement. Even if you did your due diligence before publishing the original, that was then. Algorithms get updated, search trends shift, industry standards and (hopefully) your own quality improve over time. Repurposing and updating content is like updating your wardrobe. How many of your favorite outfits from 8th grade are still in style, let alone actually fit you? Same goes for content. Some pieces of content (and clothing!) are timeless and will need minimal effort to bring them back to life. Some will require more extensive work but are salvageable. And some need to be trashed completely. Take the time to assess what each piece needs. Then research, edit, and re-write as needed to get the best results.

“Eat your own dogfood” - use your site / content as if you were your users. You’ll often see and experience opportunities to improve the user experience and user satisfaction.

Time for a little tech magic. Find those killer keywords related to your content. Sprinkle them naturally—Google doesn’t like forced relationships. Keep things fresh by updating stats and info. Oh, and make sure your site is like a comfy couch, especially on mobile. Fast loading times, easy navigation—keep it smooth for your readers.

Let's shout it from the rooftops! Share your repurposed gems on social media. Spice it up with catchy captions and visuals. Dust off your email list - it's a goldmine for reaching people who already dig your stuff. And for that extra oomph, team up with influencers or industry hotshots. Their reach can give your content the boost it deserves.

A good way to promote repurposed content without spamming your audience is to make it contextually relevant to their lives. How? Use the macro-happenings of the calendar. Repackaging content around the seasons, cultural events, or even search trends from previous years will revitalize it AND help your audience. For example, at Healthline, we noticed an increase in traffic to our article "Why is My Poop Green?" in the day or two following the Superbowl (spoiler alert: It's almost certainly something you ate). This article could be repurposed as a meme or PSA leading up to the main event. Imagine a company creating content that predicts what info you need as you need it? That's not AI. It's smart repackaging — and it's hugely valuable.

To take proper advantage of your newly repurposed content, and the fresh traffic you'll receive when promoting it... make sure you have a good mesh of well-anchored internal links, from your article to other posts / pages on your site, and in reverse... Be sure to link from other high traffic pages to your updated content. Think about where it fits in your content pillar / cluster architecture.

A helpful and practical technique to increase the visibility of your content is called "news hijacking". Whenever a significant event occurs that generates a lot of attention, you can use it to your advantage by connecting your content to that trend, as long as it is relevant and appropriate. However, it is crucial not to abuse this strategy and only use it when it makes sense.

Some ways to repurpose your content: - Discover what social platform your audience hang out the most and recreate your content to fit. For linkedin: summarise your blog into a newsletter, and share - Use key info in your design, so that it can easily grab attention. - Keep the redirected link visible in the first 2 lines of your caption - Provide info in an highlighted manner to be easily disgestable - Link your image to wherever you want the most traffic - Attract your connection to follow your page by sharing key info & your page invite link in their DMs I've hit the max words, lmk if you need tips on other social platform. I'm a certified Inbound Content Marketer from Hubspot with over 5 years experience in content writing/marketing!

A mistake I see many content creators make is pulling the plug too early. They may report on results before they've fully matured or feel pressured by upper management to show ROI, ASAP. The unpopular truth is that good content takes time. Time to create, time for Google to index, and time to reap the benefits of updating. It's like the old adage: "If you plant a tree in the morning, it is unrealistic to expect to sit in the cool of its shade by the evening." And while performance results of repurposed content may be more immediate, it takes more trial and error to get right. You need to do the right things to the content and get it in front of the right audience on the right platform at the right time. Allow for extra grace & time.

Pro tip: when measuring your organic traffic, make sure to separate your brand terms from your non-brand terms. Then split your non-brand terms into these 3 buckets of intent: 1) navigational 2) informational 3) commercial The true measure of SEO success is organic ranking improvement and traffic growth from non-branded, commercial terms.

Time to put on your detective hat. Set some goals. What do you want to achieve? More traffic, engagement, conversions? Keep a close eye on your analytics. They're like your compass, guiding you. And don't be afraid to mix things up. A/B test different formats or promotion strategies. It's like trying on outfits - see what looks best on you.

Assessing user behaviour is key. Other than Google Analytics, utilising tools like Hotjar or Crazy Egg, which provide heatmaps and user session recordings, offers deeper insights into how visitors engage with your content. This data uncovers areas of high interest or potential friction, guiding targeted improvements. Additionally, A/B testing of various content elements can reveal user preferences, enhancing the efficacy of your strategy. Such in-depth analysis transforms standard metrics into actionable insights, ensuring content resonates and retains its audience effectively.

Effectively repurposing and updating content for better performance hinges on efficient monitoring and measuring of content performance. I recommend setting up custom dashboards in Looker Studio (formerly Google Data Studio) that integrate key performance indicators (KPIs) and data visualizations. This approach allows for a comprehensive and easily digestible view of content metrics. In Looker Studio, tailor your dashboard to display crucial metrics such as traffic, rankings, conversions and engagement. Integrate data from Google Analytics, Search Console, and other tools like SEMrush for a holistic overview. The key is to make these dashboards actionable. They should serve as a tool for decision-making, not just a report to be reviewed.

Some ways to repurpose the content are: Make a video out of content and optimise it for Youtube. Make a Social Media Posts Update the latest data and inter link relevant content for refeshness and relevancy signal.

This article is missing the creation of a plan/strategy/approach. After identifying your best-performing content, make a plan on what needs to be created for your audience. There is often going to be an overwhelming amount of content, it's putting together a plan that will maximize impact while minimizing effort. It's often helpful to put these gauges front in center when creating your content update approach.

Before embarking on any communication strategy, it is crucial to have a well-thought-out plan. This plan should include a clear vision, mission, and value proposition. Identifying the target customer segments and understanding their interests is equally important. Additionally, it is essential to know the preferred media of the target audience and where they can be found. There are many business frameworks that can be used to develop such a plan, including SWOT analysis, Value Proposition Matrix, Empathy Map, among others.

When doing a content SEO audit of existing pages, you have 4 choices: 1) If the page has no SEO value (no traffic, no inbound link equity) >> remove the page from Google's index. 2) If it has no/low organic traffic but has inbound link equity >> 301 redirect (do follow) it to another similar page you want to boost. 3) It has declining SEO value due to outdated and/or stale content that can be refreshed >> update the page content. 4) It's evergreen content that continues to do well, but plateaued in SEO rankings >> build more internal links from strong pages to this page.