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How can you effectively manage content in a multilingual CMS?

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If you run a website that serves multiple languages, you know how challenging it can be to manage content across different versions. You need to ensure that your content is consistent, accurate, and relevant for your global audience, while also avoiding duplication, errors, and outdated information. How can you effectively manage content in a multilingual CMS? Here are some tips to help you streamline your content strategy and optimize your workflow.

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Steve Lewis, MBA

Fortune 500 Social Media Leader | Intel | Tech, Enterprise, + Executive | Former Accenture + AT&T | LinkedIn Top Voice:…

1 Choose the right CMS

Not all CMS platforms are equally suited for multilingual content management. You need to choose a CMS that supports your languages, allows you to customize your URLs, and offers features like translation management, localization, and synchronization. Ideally, you should look for a CMS that is headless, meaning that it separates the content from the presentation layer, and allows you to deliver content to any channel or device. A headless CMS gives you more flexibility and scalability, as well as better performance and security.

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Steve Lewis, MBA

Fortune 500 Social Media Leader | Intel | Tech, Enterprise, + Executive | Former Accenture + AT&T | LinkedIn Top Voice: Social Media Marketing | Proud Dad
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Centralize Content: Store all language versions of content in one platform. Centralization streamlines updates, ensuring consistency across languages. Use Metadata: Implement metadata for each language, aiding search and categorization. This simplifies content retrieval and localization efforts. Translation Management: Invest in translation tools or services. Automated translation integrations can speed up the process while maintaining accuracy. Cultural Sensitivity: Understand cultural nuances for each language. Tailor content to respect cultural differences, ensuring it resonates with diverse audiences. Quality Control: Proofreading, especially by native speakers, guarantees accurate translations and maintains your brand integrity.

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2 Define your content model

A content model is a way of organizing your content into types, fields, and relationships. It helps you structure your content in a logical and consistent way, and makes it easier to reuse and update across different languages. To create a content model, you need to identify the main content types that you have, such as pages, posts, products, or events. Then, you need to define the fields that each content type has, such as title, body, image, or date. Finally, you need to establish the relationships between different content types, such as categories, tags, or references.

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Phillip Lanos

Strategic Business Connector | Building Bridges Between Businesses for Sustainable Growth | Helping $1M+ Companies Unlock New Opportunities and Save Time
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It certainly matters what tool you're using. If the tool you're using to manage your content has customers labels that you can filter with it would make sense to come up with a label naming convention that uses the same label for all content regardless of language and then use a second label to highlight language. This would allow you to filter for language and content vertical. If you can only use one custom label, use the same vertical label for all and add a dahs or underscore with language. However, as you can see this depends entirely on the tool you're using.

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3 Implement content governance

Content governance is a set of rules and processes that define who is responsible for creating, editing, approving, and publishing content in your multilingual CMS. It helps you ensure that your content meets your quality standards, follows your brand guidelines, and aligns with your goals. To implement content governance, you need to assign roles and permissions to your content team, such as authors, editors, translators, or reviewers. You also need to create workflows that specify the steps and criteria for each content task, such as drafting, translating, reviewing, or publishing.

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4 Use content localization

Content localization is the process of adapting your content to the cultural, linguistic, and technical preferences of your target audience. It goes beyond translation and considers aspects like tone, style, format, symbols, images, and currencies. Content localization helps you create a better user experience and increase your engagement and conversion rates. To use content localization, you need to conduct research on your audience's needs, expectations, and preferences. You also need to use tools and techniques that help you optimize your content for each language and market, such as keywords, metadata, or geolocation.

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5 Monitor and update your content

Managing multilingual content is not a one-time project, but an ongoing process. You need to monitor and update your content regularly to ensure that it is relevant, accurate, and consistent across all languages. You also need to measure and analyze your content performance to identify what works and what needs improvement. To monitor and update your content, you need to use tools and metrics that help you track and compare your content results across different languages and channels, such as traffic, bounce rate, conversions, or feedback. You also need to use tools and methods that help you automate and simplify your content updates, such as version control, notifications, or bulk actions.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you effectively manage content in a multilingual CMS?

1

2

3

4

5

6

1 Choose the right CMS

2 Define your content model

3 Implement content governance

4 Use content localization

5 Monitor and update your content

6 Here’s what else to consider

Content Strategy

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How can you effectively manage content in a multilingual CMS?

1

2

3

4

5

6

1 Choose the right CMS

2 Define your content model

3 Implement content governance

4 Use content localization

5 Monitor and update your content

6 Here’s what else to consider

Content Strategy

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