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How can you effectively manage conflicts when evaluating partner fit for strategic partnerships?

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Strategic partnerships can be a powerful way to grow your business, expand your reach, and leverage your resources. However, they also come with potential challenges, such as conflicts over goals, expectations, values, or responsibilities. How can you effectively manage these conflicts when evaluating partner fit for strategic partnerships? Here are some tips to help you navigate the process and build successful relationships.

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1 Identify your objectives and criteria

Before you start looking for potential partners, you need to have a clear idea of what you want to achieve and how you want to work together. What are your strategic goals, your target market, your value proposition, and your competitive advantage? What are the benefits and risks of partnering with another organization? What are the essential and desirable qualities you look for in a partner? Having a well-defined vision and criteria will help you narrow down your options and communicate your expectations.

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Russell Dwyer

Building Alliances | Designing Growth Strategies
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Spend a lot of time identifying your Ideal Partner Profile. The biggest driver in this definition should be potential benefit for the customer. Then, lead with reciprocity. After defining what the mutual goals are, I always want to be the first to lean in. This approach is often met with imbalance. If you find the scales tipping where you’ve been adding value, it’s time to embrace the tension. When imbalance persists for too long, don’t be afraid to shift your focus to relationships that are more beneficial for everyone. Not every partner is a good partner.

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Tyler D'Andrea

Higher Ed Partnerships Leader
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Ask lots of questions focused on seeking understanding. Explore shared networks to expand perspectives and build trust. Always return to the primary desired goal of the partnership and assess objectively whether there's alignment and mutual benefit for all stakeholders. Avoid forcing a square peg through a round hole.

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??Mzingeli Thobani Mfekayi??

| Pan-Africanism | Public Administration | Servant Leadership | Executive Leadership | Partnerships | NonProfit Leadership | Business Administration | Youth Advocacy |
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Effectively managing conflicts during the evaluation of partner fit involves a structured approach that starts by outlining your organisation's goals and what you aim to achieve through the partnership. Clear objectives serve as a guiding framework and help in identifying criteria that align with these goals. Develop specific criteria that partners must meet to be considered a good fit. These criteria should align with your objectives in terms of mission and vision. Rank the criteria based on importance and relevance to your organisation. Some criteria might be non-negotiable, while others could be more flexible. This prioritisation helps in assessing potential conflicts. and trade-offs during partner evaluations.

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????? Kerstin Herzmann ?????

Co-Founder @Snackhelden & Strategic Partnerships Manager @GroupM | Denn der Weg ist das Ziel. ??
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Beispielsweise k?nnen Ziele definiert werden, indem eine Methode angewendet wird. In meinem Fall nutze ich gerne die SMART-Methode als ersten Schritt und hole mir mithilfe des Anforderungsmanagements Ziele von relevanten Stakeholdern ein. Dabei ist es wichtig, einen gemeinsamen Nenner zu finden, auf dem die Suche nach dem richtigen Partner basiert. Gerade in Konflikten kann es hilfreich sein, sich auf die Ziele zurückzuerinnern und Konflikte auf einer sachlichen Basis zu bew?ltigen.

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2 Do your research and due diligence

Once you have a shortlist of potential partners, you need to do your homework and verify their background, reputation, and performance. You can use various sources of information, such as their website, social media, reviews, testimonials, case studies, and referrals. You can also ask them specific questions about their mission, vision, values, culture, strategy, capabilities, resources, and achievements. Doing your research and due diligence will help you assess their fit and avoid unpleasant surprises.

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????? Kerstin Herzmann ?????

Co-Founder @Snackhelden & Strategic Partnerships Manager @GroupM | Denn der Weg ist das Ziel. ??
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Die Recherche und Due Diligence richten sich nach den Anwendungsf?llen der Partnerschaft. Es lohnt sich, im Voraus einen Kriterienkatalog zu definieren, der bei der Beurteilung und Bewertung hilft, um eine objektive Entscheidung treffen zu k?nnen.

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3 Seek alignment and compatibility

After you have done your research and due diligence, you need to seek alignment and compatibility with your potential partners. You need to ensure that you share a common vision, goals, values, and culture. You also need to check that you have complementary strengths, skills, and assets. You need to discuss how you will collaborate, communicate, and coordinate your activities. You need to establish trust, respect, and rapport. Seeking alignment and compatibility will help you create a solid foundation for your partnership.

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John Eliasu Mahama

Acting Director, Policy and Planning | PhD candidate, Health Policy and Management
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I’ve found that prioritizing this step early on in the strategic partnership is crucial, as well as routinely assessing alignment and compatibility along the partnership journey.

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4 Negotiate and clarify expectations

Once you have found a suitable partner, you need to negotiate and clarify your expectations. You need to define the scope, objectives, roles, responsibilities, and deliverables of your partnership. You also need to agree on the terms, conditions, and metrics of your partnership. You need to address any potential issues, such as conflicts of interest, confidentiality, intellectual property, liability, and dispute resolution. You need to document your agreement in a written contract. Negotiating and clarifying expectations will help you avoid misunderstandings and conflicts.

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????? Kerstin Herzmann ?????

Co-Founder @Snackhelden & Strategic Partnerships Manager @GroupM | Denn der Weg ist das Ziel. ??
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Es ist hilfreich, für die Kl?rung der Themen die richtigen Experten hinzuzuziehen, um die Metriken bestm?glich definieren zu k?nnen.

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5 Manage and resolve conflicts

Even if you have done everything right, conflicts may still arise in your partnership. You need to manage and resolve them effectively and constructively. You need to communicate openly, listen actively, and empathize with your partner. You need to focus on the problem, not the person, and seek win-win solutions. You need to be flexible, adaptable, and willing to compromise. You need to acknowledge mistakes, apologize if necessary, and learn from them. Managing and resolving conflicts will help you strengthen your partnership.

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6 Review and evaluate your partnership

Finally, you need to review and evaluate your partnership regularly. You need to monitor your progress, measure your results, and provide feedback to your partner. You need to celebrate your successes, recognize your contributions, and reward your efforts. You also need to identify your challenges, address your gaps, and improve your processes. You need to revisit your objectives, criteria, and expectations, and adjust them if needed. You need to seek feedback from your partner, and listen to their suggestions and concerns. Reviewing and evaluating your partnership will help you optimize your performance and satisfaction.

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??Mzingeli Thobani Mfekayi??

| Pan-Africanism | Public Administration | Servant Leadership | Executive Leadership | Partnerships | NonProfit Leadership | Business Administration | Youth Advocacy |
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Reviewing and evaluating partnerships is a critical step in managing conflicts and ensuring the success of strategic partnerships. Regular reviews allow you to assess whether the partnership aligns with the initial objectives and criteria set during the evaluation phase. Conflicts often arise when partners diverge in their goals or values, and this evaluation helps in identifying such discrepancies early. If conflicts persist due to diverging objectives or priorities, evaluation sessions provide an opportunity to realign goals or renegotiate terms. This process ensures that both partners remain focused on shared objectives, reducing conflicts arising from misalignment.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Palak Dixit

Head of Partnerships(EMEA) | Building Lasting Alliances in Cybersecurity
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To navigate conflicts when assessing partner fit for strategic partnerships, communication is key. Foster an open dialogue to address concerns, align goals, and ensure shared values. Embrace compromise, focus on mutual benefits, and be agile in finding creative solutions. Transparency and empathy will build trust, turning conflicts into opportunities for stronger collaboration.

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How can you effectively manage conflicts when evaluating partner fit for strategic partnerships?

1

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3

4

5

6

7

1 Identify your objectives and criteria

2 Do your research and due diligence

3 Seek alignment and compatibility

4 Negotiate and clarify expectations

5 Manage and resolve conflicts

6 Review and evaluate your partnership

7 Here’s what else to consider

Business Networking

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How can you effectively manage conflicts when evaluating partner fit for strategic partnerships?

1

2

3

4

5

6

7

1 Identify your objectives and criteria

2 Do your research and due diligence

3 Seek alignment and compatibility

4 Negotiate and clarify expectations

5 Manage and resolve conflicts

6 Review and evaluate your partnership

7 Here’s what else to consider

Business Networking

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