How can you effectively manage change in digital marketing and advertising?

iam not sure I a m an. expert but here goes. know your audience. ad class to your attempt to attract them and try notto insult peoples intelifgance. with ben ail stupidity. like somantof todays. television adverts which we nodal avoid. because hate them

First, one needs to understand what change is needed and where: people, process, technology, culture, communication, function or org. Then, create and communicate the need for the change. This will create awareness, Then drive and develop the desire for change- how it impacts, who, when. Follow with knowledge and actions needed to actuate and effect change, Finally, publicize and communicate the results. At every stage, ensure constant communication.

One thing to add: You rather do that 100 times on different communication channels than only once or twice. Most leaders think that everyone is informed if you start the initiative loud enough. Well - most people don't like the change and due to that they just do one thing in the beginning: nothing! And they hope it will drive by like the fast trains and you can go on with business as usual...

Engaging and empowering the team to effectively manage change in digital marketing and advertising can be done using the ADKAR model which involves creating awareness about the need for change, building a desire for it, equipping them with the necessary knowledge and skills, providing the required resources and support, and reinforcing the change to make it a lasting part of their work. Communicating the reasons for change, highlighting the benefits, offering training, providing resources, and recognizing and rewarding their efforts is important. By following the ADKAR model, you can engage your team, empower them to adapt to change, and ensure a successful transition in the digital marketing and advertising landscape.

I think measurement is key. Having laid out a plan and it’s objectives then reporting back transparently and regularly will support the change program. Be prepared for some course correction along the way

Use human’s most powerful tool. Tell stories. Create the vision via storytelling. Plan it using stories. And market with affective stories. Stories are sense and meaning-making tools. They help us bond and relate. So, use them to create a team vision. Stories are vision-packed persuasion tools. They let us see through each other’s eyes. Develop your plan as a story or a series of micro-stories. Craft a plot – it’s a plan in disguise. Give it characters who take action. Now, use purpose-told stories in your campaign. Use Freytag’s 5-part model – it rated highest in 2 years of Superbowl ads in a study. Want to be effective? Tell affective stories. Feelings engage us. Emotions drive us. Stories move us. Tell me a good story. I’ll listen.

You’d lead change in digital marketing and advertising, just as you would any other change. However, when it comes to the likes of AdTech/MarTech you might want to pay attention to: - Data flows and privacy impact assessments for capture and storage of customer data - You might work closely with data scientists around concepts like customer insights, preferences, behaviours, advanced lead scoring and real time interactions - For advertising, you’re likely to have external specialist stakeholders, on things like programmatic media buying, sales teams - who may be using legacy systems that calculate performance differently to what you are changing to, tech teams for external tool integration, and c-level for digital yield reporting.

In digital marketing and advertising the result of change initiatives becomes more visible to clients and communities. Iterative approach along with continuous communication at all levels is significant to ensure that business objectives are achieved.