How can you effectively incorporate branding into your architectural photos?

2 Choose your angle

The angle you choose to shoot from can make a big difference in how you convey the brand of your client. For example, a low angle can make a building look more imposing and powerful, while a high angle can give a sense of overview and perspective. A frontal angle can emphasize the symmetry and balance of a structure, while a diagonal angle can create dynamism and movement. Think about what kind of impression you want to make with your photos, and choose your angle accordingly.

3 Use lighting and color

Lighting and color are essential elements of branding, as they can create mood, contrast, and harmony in your photos. Depending on the time of day, the weather, and the location, you can use natural or artificial lighting to highlight the features and details of your client's building or space. You can also use color to match or contrast with your client's brand colors, and to evoke certain emotions and associations. For example, warm colors can suggest warmth and comfort, while cool colors can suggest professionalism and elegance.

5 Edit with consistency

Finally, you need to edit your photos with consistency and coherence, so that they look like a cohesive set that represents your client's brand. You can use presets, filters, or adjustments to create a uniform style and tone for your photos, and to enhance the lighting, color, and contrast. You can also crop, rotate, or straighten your photos to improve the composition and alignment. Make sure that your editing choices are in line with your client's brand guidelines and expectations, and that you deliver your photos in the right format and size.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?