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How can you effectively highlight your strengths in a job interview?

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If you are looking for a job in brand management, you need to showcase your skills and achievements in a way that stands out from the crowd. A job interview is a great opportunity to do that, but it can also be challenging and stressful. How can you effectively highlight your strengths in a job interview and impress your potential employer? Here are some tips to help you prepare and perform well.

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FIDEL DACHE

Accountant | Auditor | Tax Expert |

1 Know your value proposition

Before you go to the interview, you need to identify your unique value proposition as a brand manager. What are the specific skills, experiences, and results that you can offer to the company and its brands? How do you differ from other candidates and what are your competitive advantages? Write down your value proposition in a clear and concise statement that summarizes your strengths and benefits.

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FIDEL DACHE

Accountant | Auditor | Tax Expert |
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In my opinion, the use of storytelling technique would be a beneficial factor. This enables you paint a vivid picture of your experiences and accomplishments, emphasizing the impact you made and the value you brought to previous roles by explaining the situations or challenges you faced and how your strengths helped you overcome them. This will demonstrate your ability to apply your strengths in real-world scenarios.

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Kevin (Kaveh) Jamali

Head of Business Development, Partnerships
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I would think much more specifcally, do some research and actually discuss issues and problems and how you would solve them. Rather than having an abstract conversation about your skills, try and apply it to the actual role and what the company may benefit from

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2 Research the company and its brands

To tailor your value proposition to the specific job and company, you need to do some research on the company and its brands. What are their goals, values, challenges, and opportunities? What are their target markets, customers, and competitors? How do they position and differentiate their brands in the market? How do they communicate and promote their brands? Use this information to align your value proposition with the company's needs and expectations.

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Kevin (Kaveh) Jamali

Head of Business Development, Partnerships
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Research the company Research the market Research the role and research their competitors. Really is no excuse not to get a role because of being unprepared about the company or the role you are going for!

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3 Use the STAR method

When you are asked to give examples of your achievements or skills in brand management, use the STAR method to structure your answers. STAR stands for Situation, Task, Action, and Result. First, describe the situation or context of the example. Then, explain the task or goal that you had to accomplish. Next, describe the actions that you took to complete the task or solve the problem. Finally, highlight the results or outcomes that you achieved and how they benefited the brand or the company.

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4 Quantify your impact

To make your examples more convincing and memorable, try to quantify your impact as much as possible. Use numbers, percentages, or metrics to show how you improved brand awareness, loyalty, reputation, sales, market share, or profitability. For instance, you can say that you increased brand awareness by 25% through a successful social media campaign, or that you boosted sales by 10% by launching a new product line. Quantifying your impact will demonstrate your value and effectiveness as a brand manager.

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5 Showcase your personality and passion

Apart from your skills and achievements, you also need to show your personality and passion for brand management. Employers want to hire people who fit their culture and share their vision. To showcase your personality and passion, you can use stories, anecdotes, or examples that reveal your values, motivations, or interests. For example, you can talk about how you discovered your passion for brand management, what brands inspire you, or what challenges excite you. Showing your personality and passion will help you connect with the interviewer and make a positive impression.

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Kevin (Kaveh) Jamali

Head of Business Development, Partnerships
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This is really important, as much as your skills for a job. Unless involved in a very specialist field, skills can be taught. Being a person people want to be around is an essential part of working well in a team and other stakeholders.

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6 Ask insightful questions

At the end of the interview, you will usually have the chance to ask some questions to the interviewer. This is another opportunity to highlight your strengths and show your interest in the job and the company. To ask insightful questions, you can use the information that you gathered from your research or from the interview itself. For example, you can ask about the company's brand strategy, goals, or challenges, or how they measure and evaluate brand performance. Asking insightful questions will demonstrate your curiosity, knowledge, and enthusiasm for brand management.

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S.Huei F.

?? Multilingual Chartered Marketer in Tech | ?? Scaling Regional Growth with Agile Innovation | ?? Next-Gen AI & Low Code/No Code SaaS Integration | ???? Cutting-Edge Marketing Insights & Tech Trends |
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Inquiring about a company's brand strategy, I unravelled a tapestry of opportunities. Picture this: the query not only showcased my knowledge but also sparked a dialogue that uncovered hidden facets of the brand's narrative. Now, imagine this scenario: Elevate the discourse by asking about the challenges in brand performance evaluation. This question not only portrays strategic foresight but positions you as a problem solver. It's not just about asking questions; it's about orchestrating a symphony of curiosity and knowledge, leaving a lasting impression in the interviewer's mind.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you effectively highlight your strengths in a job interview?

1

2

3

4

5

6

7

1 Know your value proposition

2 Research the company and its brands

3 Use the STAR method

4 Quantify your impact

5 Showcase your personality and passion

6 Ask insightful questions

7 Here’s what else to consider

Brand Management

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How can you effectively highlight your strengths in a job interview?

1

2

3

4

5

6

7

1 Know your value proposition

2 Research the company and its brands

3 Use the STAR method

4 Quantify your impact

5 Showcase your personality and passion

6 Ask insightful questions

7 Here’s what else to consider

Brand Management

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