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How can you effectively handle a presentation that goes off track?

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As an account manager, you know how important it is to deliver a clear and compelling presentation to your clients. But what do you do when things go wrong? When the technology fails, the audience gets distracted, or the questions derail your flow? How can you effectively handle a presentation that goes off track and still achieve your goals? Here are some tips to help you cope with any presentation challenge.

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Mohammad Nisar Shaikh

Results-Driven Sales Professional | Strategic Business Development | Relationship Management | Driving Revenue Growth
Laura Kirchner

Digital Strategist, Relationship Builder, Problem Solver, Top Producer

1 Plan ahead

The best way to avoid a presentation disaster is to prepare well in advance. This means not only rehearsing your content and slides, but also anticipating potential problems and having backup solutions. For example, you should have a copy of your presentation on a USB drive, a printout of your notes, and a phone number of a technical support person. You should also research your audience and their expectations, and tailor your message accordingly. And you should have a clear objective and a call to action for your presentation, so you can stay focused on what you want to achieve.

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Mohammad Nisar Shaikh

Results-Driven Sales Professional | Strategic Business Development | Relationship Management | Driving Revenue Growth
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By following ways you can manage the situation and steer it back on course. Here are some tips: Stay Calm: Maintain your composure & avoid showing signs of panic or frustration. Assess the Situation: Understand the reason will help you address it effectively. Reorient Topic: Remind your audience of the main objectives or key points of the presentation. Engage the Audience: Encourage participation by asking questions or soliciting feedback. Follow time line: Stay focused on most critical points to ensure you can cover essential material within the allotted time. Flexibility: Flexibility is key to successfully navigating unexpected deviations. Learn & Implement: Understand that setbacks are a natural part of public speaking.

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2 Stay calm

Even with the best preparation, things can still go wrong during a presentation. The key is to stay calm and confident, and not let the situation affect your performance. If you encounter a technical glitch, don't panic or apologize excessively. Simply acknowledge the issue, ask for help if needed, and move on to another part of your presentation or engage with your audience until it's resolved. If you face a difficult question, don't get defensive or angry. Instead, thank the person for their interest, answer briefly and honestly, and redirect the conversation to your main points. And if you lose your train of thought, don't ramble or repeat yourself. Just pause, take a breath, and refer to your notes or slides to get back on track.

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3 Adapt to your audience

One of the most common reasons why a presentation goes off track is that the audience is not interested, engaged, or satisfied with what you are saying. To avoid this, you need to adapt to your audience and their feedback. This means paying attention to their body language, facial expressions, and verbal cues, and adjusting your tone, pace, and content accordingly. For example, if you notice that your audience is bored or confused, you can try to make your presentation more interactive, relevant, or simple. If you see that they are eager or curious, you can invite them to ask questions, share their opinions, or participate in an activity. And if you sense that they are skeptical or resistant, you can address their concerns, provide evidence, or show empathy.

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Laura Kirchner

Digital Strategist, Relationship Builder, Problem Solver, Top Producer
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To adapt to your audience, you must first know your audience. Before any presentation, revisit previous notes and ensure you are fluent in your client's goals, objectives, needs, concerns, pain points, and expectations. That way, if the audience appears bored or the discussion veers sideways, you are prepared to take the driver’s seat! Bring the conversation back to what is important to your client with engaging questions. This will not only keep discussions on track and the audience engaged, but it will also make your client feel heard and understood. Bonus, it will help ensure that next steps are centered on key areas of importance to your client.

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4 Summarize and follow up

Finally, when your presentation is over, you should summarize your main points and restate your call to action. This will help you reinforce your message and remind your audience of what you want them to do next. You should also thank them for their time and attention, and ask for their feedback or questions. And after the presentation, you should follow up with your audience and provide any additional information or resources they might need. This will show them that you care about their needs and expectations, and that you are committed to building a long-term relationship with them.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you effectively handle a presentation that goes off track?

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5

1 Plan ahead

2 Stay calm

3 Adapt to your audience

4 Summarize and follow up

5 Here’s what else to consider

Account Management

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How can you effectively handle a presentation that goes off track?

1

2

3

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5

1 Plan ahead

2 Stay calm

3 Adapt to your audience

4 Summarize and follow up

5 Here’s what else to consider

Account Management

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