How can you effectively follow up with a new professional contact?

2 Add value and be helpful

The second step in following up with a new professional contact is to add value and be helpful. This means that you don't just send them a one-time email, but you keep in touch periodically with useful information, feedback, referrals, or opportunities. For example, you can send them a link to an article, podcast, or webinar that relates to their interests or challenges, offer to introduce them to someone in your network who can help them, or invite them to an event or workshop that you're hosting or attending. The goal is to show that you're not just looking for a favor, but that you're genuinely interested in their success and growth.

3 Be respectful and authentic

The third step in following up with a new professional contact is to be respectful and authentic. This means that you don't spam them with too many messages, pressure them to work with you or buy from you, or pretend to be someone you're not. Instead, you respect their time and boundaries, communicate clearly and politely, and share your personality and values. You can also ask them about their preferences, such as how often they like to hear from you, what channels they prefer, and what topics they want to discuss. The goal is to build a relationship based on mutual trust, respect, and honesty.

4 Follow through and follow up

The fourth step in following up with a new professional contact is to follow through and follow up. This means that you do what you say you're going to do, such as sending them the resources you promised, making the introductions you offered, or following up on the feedback you received. You also keep track of your conversations and interactions, and follow up with them at appropriate intervals, such as after a project is completed, after a milestone is reached, or after a significant event. The goal is to show that you're reliable, consistent, and attentive.

5 Ask for feedback and referrals

The fifth step in following up with a new professional contact is to ask for feedback and referrals. This means that you don't assume that they're happy with your work or service, but you ask them for their honest opinion, suggestions, and testimonials. You also don't assume that they know someone who needs your skills or products, but you ask them for referrals, recommendations, or introductions. The goal is to show that you value their input, appreciate their support, and want to grow your network.

6 Celebrate and appreciate

The sixth and final step in following up with a new professional contact is to celebrate and appreciate. This means that you don't take them for granted, but you acknowledge their achievements, milestones, and occasions. You also don't forget to thank them for their time, attention, and collaboration. You can send them a card, a gift, a shout-out, or a testimonial. The goal is to show that you care, that you're happy for them, and that you're grateful for the relationship.