How can you effectively engage and communicate with customer advocates?

3 Create a feedback loop

The third step is to create a feedback loop with your customer advocates that allows you to listen, respond, and act on their input. You can use various channels, such as email, social media, online forums, or phone calls, to communicate with them regularly and solicit their opinions, suggestions, and complaints. You can also use tools, such as surveys, polls, or analytics, to measure their satisfaction, loyalty, and advocacy. The key is to show them that you care about their experience, needs, and expectations, and that you are willing to improve your products, services, or processes based on their feedback.

4 Encourage and facilitate referrals

The fourth step is to encourage and facilitate referrals from your customer advocates to their networks. You can use different strategies, such as referral programs, contests, campaigns, or events, to motivate them to spread the word about your brand, products, or services. You can also provide them with tools, such as referral links, codes, or badges, to make it easy for them to share your brand with others. The key is to make it fun, simple, and rewarding for them to refer new customers to your brand.

6 Monitor and optimize your program

The sixth step is to monitor and optimize your customer advocacy program based on your goals, metrics, and feedback. You can use tools, such as dashboards, reports, or analytics, to track and measure the performance, outcomes, and ROI of your program. You can also use experiments, tests, or surveys, to identify and implement best practices, improvements, or innovations for your program. The key is to constantly evaluate and adjust your program to ensure that it delivers value to both your brand and your customer advocates.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?