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How can you effectively distribute your brand storytelling content?

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Brand storytelling is a powerful way to connect with your audience, showcase your values, and differentiate your brand from the competition. But creating engaging and authentic stories is not enough. You also need to distribute them effectively to reach your target audience and achieve your marketing goals. In this article, you will learn how to plan, execute, and measure your brand storytelling distribution strategy in four steps.

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1 Define your objectives

Before you start distributing your brand storytelling content, you need to define what you want to achieve with it. Do you want to increase brand awareness, generate leads, drive conversions, or build loyalty? Depending on your objectives, you will need to choose the right content formats, channels, and metrics to measure your success. For example, if your goal is to increase brand awareness, you might want to use video or podcast content and distribute it on social media or email platforms. If your goal is to generate leads, you might want to use blog posts or ebooks and distribute them on your website or landing pages.

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Emaan Mughal

I’ll help you increase revenue and build your brand || Generated over $1M+ for business owners as a Digital Marketer || Achieved 30M+ Reach in 30 Days Organically || Your Marketing Go-To-Girl ??
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Before diving into your brand storytelling adventure, pinpoint what you aim to achieve. Want more eyes on your brand, leads in your inbox, or conversions on your site? ?? Tailor Your Tactics: Your goals guide your moves. If it's brand buzz you seek, think video or podcasts on social media. For lead generation, consider blog posts or ebooks on your website. ?? Measure What Matters: Pick metrics that mirror your goals. If it's awareness, eyeball social shares. For leads, watch those sign-ups. Adjust your sails as you navigate towards success!

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2 Identify your audience

The next step is to identify who you want to reach with your brand storytelling content. Who are your ideal customers, what are their pain points, needs, and interests, and where do they consume content? By creating detailed buyer personas, you can tailor your stories to resonate with your audience and choose the best channels to reach them. For example, if your audience is young and tech-savvy, you might want to use interactive or gamified content and distribute it on mobile apps or social media platforms. If your audience is more mature and professional, you might want to use informative or educational content and distribute it on industry publications or webinars.

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3 Create a content calendar

The third step is to create a content calendar that outlines when, where, and how you will distribute your brand storytelling content. A content calendar can help you plan your content production, distribution, and promotion in advance to ensure consistency, quality, and relevance. Tools like Google Calendar, Trello, or CoSchedule can be used to create and manage your content calendar. You should include elements such as the title and format of your brand storytelling content, the channel and platform of distribution, the date and time of distribution, the target audience and objective of the content, the key message and call to action of the content, as well as the metrics and tools you will use to track the performance.

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4 Analyze and optimize

The final step is to analyze and optimize your brand storytelling distribution strategy based on the data and feedback you collect. You should monitor the metrics that align with your objectives, such as impressions, views, clicks, shares, leads, conversions, or retention. You should also listen to your audience's comments, questions, and reviews, and use tools like surveys, polls, or interviews to gather more insights. By analyzing and optimizing your brand storytelling distribution strategy, you can learn what works and what doesn't, and make adjustments accordingly. You can also identify new opportunities and trends to improve your brand storytelling content and reach new audiences.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Megan Bungeroth

Your branded content BFF ?? Content strategy & editorial direction for B2C considered purchase brands ?? I lead content marketing programs that drive loyalty, create brand affinity & build audience trust
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Identify organic influencers — people who naturally want to share your content because it’s about them/their peers, or because it’s answering a question or solving a problem for them. When you make content for this audience and give it to them, they will share with their own networks if it adds value to their lives/mission.

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Katie Mills?

marketing lead & partnerships | professional hype girl | marketer, creator, & brandstoryteller
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If you're new to brand storytelling, start with your brand's story. This usually comes from the founder, executive team, leadership, etc. Answer questions like how and why did this company come to be? What's the human impact of your business? Beyond pain points and current stories, the greater impact and emotion you can pull from, the deeper connection you can drive with your efforts.

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How can you effectively distribute your brand storytelling content?

1

2

3

4

5

1 Define your objectives

2 Identify your audience

3 Create a content calendar

4 Analyze and optimize

5 Here’s what else to consider

Content Marketing

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How can you effectively distribute your brand storytelling content?

1

2

3

4

5

1 Define your objectives

2 Identify your audience

3 Create a content calendar

4 Analyze and optimize

5 Here’s what else to consider

Content Marketing

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