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How can you effectively communicate the benefits of new initiatives to community members resistant to change?

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Understanding the hesitancy to accept new initiatives is a common challenge in community outreach. When you are tasked with promoting change, it's essential to recognize that resistance often stems from fear of the unknown or a disruption to the status quo. To navigate this, you'll need to employ effective communication strategies that are both empathetic and persuasive, ensuring that community members not only hear about the benefits of new initiatives but also feel understood and considered in the process.

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Dr. Trise Moore

Family/Community Outreach Consultant & Author Facilitation | Training | Coaching | Team Building

2 个答复
Javier Lioy

Director | Ecosistema Usina, trabajando por mejorar la vida de las Personas con Discapacidad. | Impulso la Diversidad,…
Mtra. CELIA DOLORES RAMíREZ RIOJA

CEO GRUPO RDM

1 Listen First

Before you can effectively communicate the benefits of any new initiative, it's crucial to listen to the concerns and objections of community members. This shows respect for their opinions and lays a foundation of trust. By engaging in active listening, you can identify specific issues that need to be addressed and tailor your messaging to resonate with the community's values and needs. Remember, the goal is not just to inform but to connect and reassure.

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Dr. Trise Moore

Family/Community Outreach Consultant & Author Facilitation | Training | Coaching | Team Building
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When community members are resistant to change, you’ll need to start the conversation with a focus on aspects of the initiative that will offer specific benefits to them. Whether the new initiative will eventually save them money, time or energy, the goal is to address those benefits in your messaging. You will also need to practice transparency and clarity regarding areas of the initiative that may cause challenges. Without providing the full story with transparency, you will end up losing their trust and confidence which will reinforce their resistance to change. If the changes will not offer any benefits to those who resist the changes, then it’s unlikely that any communication approach will be effective.

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Javier Lioy

Director | Ecosistema Usina, trabajando por mejorar la vida de las Personas con Discapacidad. | Impulso la Diversidad, equidad e inclusion | #Conferencista | Activista de la transformacion social.
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Para iniciar el cambio, es esencial reconocer que "todo cambio inicia en una tensión y todo cambio termina en una tensión". Esta tensión inicial puede surgir del descontento con el estado actual o la percepción de que algo debe mejorar. Para abordar esta resistencia, es bueno considerar los siguientes pasos: Escuchar y Empatizar: Entender las preocupaciones y miedos de su comunidad. Escuchar activamente y mostrar empatía ayuda a construir confianza y demuestra que sus preocupaciones son tomadas en serio.

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Mtra. CELIA DOLORES RAMíREZ RIOJA

CEO GRUPO RDM
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Con las comunicaciones en el trabajo nos referimos a cualquier tipo de comunicación que uses relacionada con los pormenores del trabajo. Saber cómo comunicarse en el trabajo es clave para lograr una colaboración efectiva, porque si no te puedes comunicar con claridad, te arriesgas a cometer errores de comunicación, a crear confusión o, incluso, a herir los sentimientos de alguien sin haber tenido esa intención. Las comunicaciones en el trabajo se pueden producir cara a cara, por escrito, a través de una plataforma de videoconferencia o en una reunión grupal. También se pueden dar en tiempo real o de manera asincrónica. saber escuchar es fundamentales para el crecimiento de la empresa con base a los objetivos planeados.

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Hervé Onanga Kingbo

Christian l Content Creator l Entrepreneur l Author | CEO, Dove Services
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I think that it is difficult to effectively communicate in such a situation, because people who are resistant to change like to stay in their comfort zone and don't want to move from there. If you are the leader in charge, just explain the benefits of new initatives to your team and apply them. The naysayers will be convinced later by seeing the results. But if you are not the leader in charge, your voice will not be heard most of the time because they have the power. However, in this kind of situation, you can convince people by starting with yourself first. Later, if results are effective, it could be a good way to come back to convince them about the effectivity of your ideas.

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2 Highlight Benefits

When discussing new initiatives with those resistant to change, focus on the direct benefits they will bring to the community. Use clear and relatable examples to illustrate how the initiative will improve their daily lives. Avoid jargon and keep explanations simple. When people understand the personal gains, they are more likely to support the change. It's about painting a picture where the advantages are tangible and the transition seems less daunting.

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3 Address Concerns

Acknowledging and addressing concerns is a critical step in overcoming resistance. Provide straightforward answers to questions and dispel any myths or misunderstandings about the initiative. By showing that you take their fears seriously, you create an atmosphere of cooperation and problem-solving. This approach helps in building credibility and demonstrates that the initiative is well-thought-out and considers the well-being of the community.

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4 Use Testimonials

Utilizing testimonials from individuals or groups who have successfully embraced similar changes can be highly persuasive. Hearing from peers who had similar reservations but are now benefiting from the initiative can break down barriers of skepticism. These stories provide social proof and can be more influential than abstract promises or data, as they offer a relatable narrative of positive transformation.

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Javier Lioy

Director | Ecosistema Usina, trabajando por mejorar la vida de las Personas con Discapacidad. | Impulso la Diversidad, equidad e inclusion | #Conferencista | Activista de la transformacion social.
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Utilizar Testimonios y Casos de éxito: Compartir historias de éxito y experiencias positivas de personas que ya han adoptado la iniciativa puede ayudar a reducir el miedo y la incertidumbre.

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5 Involve Influencers

Identifying and involving local influencers or respected community members in advocating for the initiative can be extremely effective. These individuals often hold sway over public opinion and can help legitimize the initiative. Their endorsement can assuage doubts and demonstrate solidarity within the community, making the change feel like a collective progression rather than an imposed directive.

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Javier Lioy

Director | Ecosistema Usina, trabajando por mejorar la vida de las Personas con Discapacidad. | Impulso la Diversidad, equidad e inclusion | #Conferencista | Activista de la transformacion social.
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Comunicar los beneficios de nuevas iniciativas a una comunidad que se resiste al cambio puede ser un desafío, pero es posible lograrlo mediante estrategias claras y empáticas. Una forma efectiva de hacerlo es a través de la idea del "primer seguidor". En la famosa charla TEDx, se demuestra cómo un solo seguidor puede transformar a un líder en un movimiento, mostrando el valor de tener a alguien que apoye y valide la nueva iniciativa desde el principio. Este "primer seguidor" puede influir significativamente en la aceptación de otros miembros de la comunidad. Involucrar influencers alineados puede acercar a este efecto

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Marina Abal Rosales

Socia en EY | Líder en Consultoría Estratégica, Operativa y People
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Es importante no perder la paciencia y enfocarnos en escuchar de forma empática y proactiva. Entender la resistencia es vital: cuáles son la fuente de esta resistencia ? Hay una historia común o los principales líderes tienen motivos distintos ? No hay una fórmula única pero me gustaría compartirles mis principales estrategias: 1) entender la resistencia 2) tener claridad y transparencia 3) hablar de los beneficios y contar las historias de éxito 4) involucrar a los principales líderes y mostrar modelos a seguir 5) brindar apoyo y recursos tales como capacitación, experiencias y soporte 6) comunicar siempre, de forma genuina y tener retroalimentación 8) hacer pruebas piloto, testear algunas ideas y hacer las cosas poco a poco

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6 Offer Support

Finally, ensure that you offer ample support and resources to help community members adapt to the change. Whether it's through workshops, informational materials, or one-on-one assistance, providing support eases the transition and shows commitment to their success. It's important that community members feel they are not alone in the process and that there is a clear path to navigate the changes ahead.

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Rev Dr Apichart Branjerdporn

Master of Mental Health(med school), Master of Social Work, Master of Educational Studies,school Guidance(UQ) Grad Dispute resolution (law GU) Grad DipCounselling(QUT)
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1 The spokesperson has the respect and credibility from the community especially the key leaders who they trust this person in the past. 2 This person has no conflict of interest in this new project or policy. 3 This person has the skills and ability to research and communicate this new idea thoroughly. 4 She or he is willing to answer and listen to any query or concern that unsettled their uneasiness of change. 5 Giving time for the community to think through and discuss with their families and friends. User friendly and flexible approach Is appealing to our community ethos and attitude of working with them and no one don't want to be worked at or taking anyone for a ride.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you effectively communicate the benefits of new initiatives to community members resistant to change?

1

2

3

4

5

6

7

1 Listen First

2 Highlight Benefits

3 Address Concerns

4 Use Testimonials

5 Involve Influencers

6 Offer Support

7 Here’s what else to consider

Community Outreach

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How can you effectively communicate the benefits of new initiatives to community members resistant to change?

1

2

3

4

5

6

7

1 Listen First

2 Highlight Benefits

3 Address Concerns

4 Use Testimonials

5 Involve Influencers

6 Offer Support

7 Here’s what else to consider

Community Outreach

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感谢您的反馈

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