How can you differentiate your traditional animation services from competitors?

2 Know your niche

Another way to differentiate your traditional animation services from competitors is to know your niche and target audience. Your niche is the specific area or genre of animation that you specialize in, such as comedy, horror, fantasy, or educational. Your target audience is the group of people who are most likely to enjoy and appreciate your work, such as children, teens, adults, or fans of a certain culture or subculture. By knowing your niche and target audience, you can focus your efforts on creating animations that appeal to their tastes, needs, and expectations. You can also market your services more effectively by reaching out to potential clients who are looking for your niche.

3 Offer value and quality

A third way to differentiate your traditional animation services from competitors is to offer value and quality to your clients. Value and quality are not only about the price and the technical aspects of your work, but also about the benefits and the experience that you provide. To offer value and quality, you need to understand your clients' goals, expectations, and challenges, and deliver solutions that meet or exceed them. You also need to communicate clearly and professionally, respect deadlines and budgets, and provide feedback and revisions. By offering value and quality, you can build trust, reputation, and loyalty with your clients, and generate more referrals and repeat business.

4 Learn new skills and tools

A fourth way to differentiate your traditional animation services from competitors is to learn new skills and tools that can enhance your work and expand your opportunities. Traditional animation is not limited to paper and pencil, but can also incorporate digital techniques and software that can make your workflow faster, easier, and more efficient. For example, you can use programs like Photoshop, Toon Boom, or Procreate to draw, color, and edit your frames, or use tools like After Effects, Premiere, or Final Cut to add effects, transitions, and sound. By learning new skills and tools, you can improve your quality, productivity, and versatility as a traditional animator, and offer more services to your clients.

5 Network and collaborate

A fifth way to differentiate your traditional animation services from competitors is to network and collaborate with other animators and professionals in the industry. Networking and collaborating can help you gain exposure, recognition, and support for your work, as well as learn from others' experiences, insights, and feedback. You can network and collaborate by joining online communities, forums, and groups, attending events, workshops, and conferences, or participating in contests, challenges, and projects. By networking and collaborating, you can also find new clients, partners, and mentors, and create opportunities for growth and development as a traditional animator.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?