How can you differentiate your personal brand from colleagues?

Your competition is not with anyone else but yourself. You need to focus on becoming a better version of yourself. Each person brings a unique value proposition on the table. Dont underestimate the power of yourself ! At the same time, while your eyes needs to be on the moon, your feet should be firm on ground. Be modest !!!

I refer to this as identifying your personal positioning. Here are the key things to consider: 1) Target audience. Who are the people you want to have a particular perception of you? Are these your potential or current clients, employers, employees, colleagues, or society at large? 2) Category reference. What do you stand for? What professional category do you consider yourself belonging to? What is the industry where you leverage your potential? 3) Benefits. What do you have to offer? What are the benefits your target audience will get from you? 4) Reasons to believe. What are the reasons your audience should believe in what you promise to offer? What is your experience and expertise that makes you credible?

First thing is to figure out for yourself what your personal brand is! When you are early career, a good personal brand is "gets stuff done." As you grow to first line manager, maybe it is "brings order to chaos." And at the VP+ level, you probably want it to be "builds strong teams." Once that is determined, take every interaction as an opportunity to reinforce that brand. If you want to be known for building strong teams, first build a strong team. Then talk about the hires you have made, get your team to network and interact with your peers, so that they see it is a strong team as well.

Cada um de nós tem sua própria marca pessoal, seus atributos, seus diferenciais e suas for?as. No entanto, nem todos fazem a gest?o de sua marca pessoal e este é o ponto que separa aqueles que conseguem resultados na carreira daqueles que seguem estagnados. Portanto, compartilho aqui 3 atitudes que você precisa explorar para ser percebido de maneira diferente por sua rede de relacionamentos, pela empresa e pelo mercado: 1 - Seja expert em sua área de conhecimento: seja um profissional reconhecido por seu conhecimento e expertise. 2 - Compreenda a indústria: conhe?a a indústria onde você atua e contribua para o desenvolvimento da empresa. 3 - Iniciativa: por medo da exposi??o, muito agem de forma reativa. Demonstre iniciativa!

Be real, be authentic, flow effortlessly, enjoy what you do and do what you enjoy. No fear of judgement, no force fitment and absolutely no self doubt. When I started accepting and celebrating myself with all my imperfections, I felt light, redeemed and powerful.

As pessoas até podem copiar o que você fala e faz, mas a forma como você faz diz muito sobre sua essência e seu tom de voz de marca pessoal. Sua energia, seu tom de voz, sua linguagem corporal, a forma como se comunica com as pessoas s?o atributos únicos que comp?em sua assinatura de marca pessoal. A forma como você alcan?a o cora??o das pessoas por meio da sua voz e da sua comunica??o dizem muito sobre você! Para exercitar e tornar mais autêntico seu tom de voz, use diferentes meios para falar com as pessoas, na empresa e fora dela.

We already have a unique competitive advantage that no one can copy. We must understand, embrace, and share it with others. It is our personal brand DNA: that unique combination of strengths, values, style, passions, experiences, and the driving 'why' behind our actions. While many may have similar educational paths, skills, or roles, our brand DNA sets us apart from others. This isn't merely about what you do but how and why you do it. Your story, interwoven with your defining experiences and challenges, communicates your essence and sets you apart while at the same time drawing to you people who resonate with your message and your values and like you for who you truly are.

How to define your unique tone of voice for your online presence: 1?? How would you like to be remembered? People will forget what you said, but they’ll never forget how you made them feel. What kind of emotion do you want to leave people with? Empowerment, happiness, joy, entertainment or motivation might be some examples. 2?? Try out different tonalities. When you write a post, try to rewrite it in several tonalities. E.g. make one version sound softly empowering & inspirational; the other one bold, sharp & kick-ass. How do the different versions feel to you? Which one seems more intuitive? 3?? Practice, practice, practice Yup I know, not a very s€xy piece of advice?? But you’ll learn A LOT from trial & error! Practice makes perfect!

How do you want to be seen by your audience? As a coach? A friendly colleague? A hype woman/man? Do you want to be friendly and easygoing? Or more authoritative? Do you want to infuse your brand and content with humor? Or be more serious? Make these decisions wisely because consistency is key. You cannot show up with a different voice or different persona in different places. Lastly, always be authentic to who you are. Authenticity deservedly builds trust.

Developing your own voice is what will differentiate you from the rest. People love to learn, get inspired or learn from others. It's not that difficult - you just need to be yourself. See how your knowledge and experience can help others and start practicing in how to express this unique voice. Social media is a good option.

As much as you’d like to share how amazing you are in helping your clients get results, instead of saying it, show it. Show it through your content, testimonials and recommendations. The more you show rather preach, the more confidence and trust you build with your audience and prospect clients.

N?o adianta acumular várias realiza??es, casos de sucesso no trabalho, dentro e fora da sua empresa, se você n?o compartilha suas conquistas com as pessoas. Atualmente, isto pode ser feito por meio de um posicionamento estratégico e intencional nas redes sociais, especialmente no LinkedIn, que tem o propósito de formar comunidades que contribuem para o desenvolvimento profissional. Use diferentes canais de mídias sociais para compartilhar aprendizados, projetos, cases de sucesso, realiza??es e reconhecimentos.

<Insert eye roll here> impression management is the underlying psychology of personal branding. And there’s a fine balance between like ability and competence. Self credentializing = unlikable. Always. Either let others lift you through comments, testimonials or recommendations. And have your case studies in your back pocket for when someone asks. Blah!

Always follow a content funnel if you wish to showcase your work without sounding sales-y. Top of the funnel - Write content that is generic and attracts larger audience Middle of the funnel - That showcases how much you know about your industry and work Bottom of the funnel - Talk about your work via case studies, client testimonials, learnings and sharing numbers Most people forget about bottom of the funnel and hence their content never gets them leads.

Showcasing your work is critical in developing a personal brand to differentiate yourself. Skip level meetings (with your manager's manager) are a great way to bring attention to your contributions. Look within your organization for other ways to become the recognized expert. Could you present a lunch n learn on a topic? Does your company have a site that allows blogs or sharing articles with others? Look for opportunities and take advantage of the ones you find.

Your Network is your Networth. A strong and loyal network is always am edge.Network is group of people who support and trust you. Bill Gates, Mark Zuckerberg, Jeff Bezos, and Steve Jobs had strong networks that helped them get to where they are today. Start building your network today and watch as the opportunities come rolling in.

Instead of network, I would say build your community. Your community consists of different types of people: -Followers and/or connections who enjoy your content and want to support you. -Potential clients, customers, or employers -Current and/or former bosses, clients and colleagues who can recommend you for roles, opportunities and engagements Do not take your community for granted as they are essential in building and maintaining your brand. Always treat your community well - they will do the same for you.

Estamos na era da partilha do conhecimento e da forma??o de comunidades, ou seja, as pessoas se relacionam por afinidade, identifica??o e por interesses. As redes de relacionamento atuais s?o organizadas em torno de um grupo de pessoas que se interessam e se sentem beneficiadas pelo seu trabalho, conhecimento e expertise. Forme sua própria comunidade, compartilhando seu ponto de vista, suas ideias e fortale?a outras pessoas na jornada. Este é o verdadeiro poder das conex?es genuínas!

I like some of the contributions that talk about building up a community rather than a network. Whether it be a community or network, a good question to ask is "what value do I bring to my network / community?" I believe that when one focuses on giving, the receiving will come eventually and naturally. Not always immediately.

Everyone has a unique network and having a powerful network is a great way to build your personal brand. You can network within a particular niche. For example, my niche is the legal industry. I know or am connected with thousands of people in the legal industry. My colleagues know that I have lots of relevant connections and this helps me to stand out from the crowd.

Continuous learning ensures your brand doesn't go stale. It allows you to provide fresh value your audience won't get from competitors. Seek out a mentor whose career inspires you. Learn from their experience and wisdom. Take courses to build skills in your niche. Become known for technical expertise colleagues lack. Follow thought leaders in your field. Stay on top of emerging research, models, and best practices. Attend conferences and workshops. Discover new concepts, methods, and innovations. Step outside your bubble. Read industry publications or blogs outside your daily focus. Engage your audience. Ask for input on their biggest challenges and knowledge gaps.

Learn and grow to stay ahead of the curve ?? The social media space is constantly changing. To stay ahead of the curve, it's important to learn and grow continuously. You can do this by reading industry publications, attending webinars, and taking online courses.

I have always heard that "leaders are learners." Learning beyond the typical books, classes and conferences is easy and free. Consider talking to strangers you meet in your daily path and asking them the same or a similar question with no agenda- purely to learn and get perspective on something from someone who is outside of your industry or community. For example, just today a 92 year old man was eating alone at Panera (one of my frequent stops) & had a United States Marine Corps hat on. I initiated some small talk about his time served years ago in the Marines and that led to me learning about his generation back then AND what he is having to navigate in life now, giving me insight that I can transfer to serving my own parents.??

Demonstrate growth through your personal branding. Adapting to situations and overcoming challenges showcases skills that a CV cannot possibly do. Engage with your audience, learn from and with them.

The biggest threat to building ones personal brand is inability to learn. I've seen people who miss so many opportunities to learn in the process of building the personal brands and this often caused by thinking that you are the one with something to share therefore everyone must learn from you. There is always someone who knows more than you do and there is always someone with far more greater experience than you it is therefore a huge hinderance to one's growth to think that there is nothing for you to learn. People connect better and much easier with someone who is willing to learn from others and one who invites others to share their perspectives. Let's face it, no one wants monologue, people love dialogue, they want to be engaged.

Don’t attempt to mimic someone else, and avoid using other people’s benchmarks of success to gauge your own achievements. The unique factor you possess that no one else does is yourself. Recognize your strengths and take the time to celebrate the progress you’ve made.

Staying true to your sense of self allows your brand to shine. Don't compromise for others. Identify your values, passions, and purpose - know your core motivations. Recognize your unique strengths and skills - what you excel at naturally. Share your personality in interactions - quirks, humor, and authentic self. Open up about your background and story - experiences that shaped you. Express your thoughts and opinions respectfully - don't conform to fit in. Use your distinct voice in content and messaging - words reflect who you are. Be transparent about your journey - challenges faced, lessons learned. Admit mistakes and show vulnerability - people connect through imperfection.

THIS is the main point that differentiates you from others. You are totally unique and that needs to be embraced and shown off. WHO are you? What do you stand for? What do you stand against? What are your values & beliefs? What is your story? What hurdles have you overcome to get here? Get clarity on all of this and then be vocal about showing it off!

I'll never forget one of my writing teachers in college say, "don't use a quarter word, when I nickel word will do." One of the reasons that people's content sounds awkward is that they write how they think they should sound. And using "big words" to sound smarter, more educated, etc. is often part of that. Be you.

Authenticity on LinkedIn and social media is pivotal. It builds trust, fosters meaningful connections, and distinguishes you in the digital crowd. Being true to yourself not only inspires but also positions you as a credible authority in your field, attracting opportunities. Authenticity shapes your professional image, encourages engagement, and offers a valuable tool for managing your online reputation. It invites feedback, promotes growth, and in a world where deceit is common, authenticity is a strategic choice with personal and professional benefits.

Make your personal brand an experience. Here is what you can do with your LinkedIn profile that makes you approachable and compels everyone to connect with you - 1. Post 3 kinds of content - Generic, industry specific and niched down case studies + hacks 2. Put a link to connect with you for free so that you can help your audience 3. Actively reply to comments and DMs

The goal is authenticity, not imitation. Rather than mirror colleagues' brands, find differentiated ways to contribute value and serve your audience as only you can. Identify your niche expertise. Dig into a specialty and become known as the go-to expert. Share your unique origin story. Be open about your background and journey to your career. Showcase your distinct personality. Infuse your brand with humor or incorporate creative hobbies. Develop thought leadership content. Write, speak, or record on niche topics colleagues don't cover. Express your core values. Highlight causes or beliefs central to who you are. Cultivate a recognizable visual brand. Create logo, color palette, and style that quickly identifies you.

Our mantra for personal branding is this: Control your narrative or somebody else will... and they might not get it right! Take the time to teach people how to talk about you so when you're not in the room, an ally or advocate will know how to promote you.

Handling Feedback: A Crucial Skill for Personal Branding When it comes to personal branding, feedback is more than just an evaluation—it's the map that directs your path. We're going to go deep into the art of handling feedback today, which is a crucial skill for any personal brand to have. Consider your personal brand to be a ship, and consider the feedback you receive as the wind driving it. Let's learn how to use feedback as an effective tool for impact and growth. 1. Feedback: 2. The Art of Active Listening. 3. Separating Wheat from Chaff 4. Response with Grace 5. Adapt and Evolve

A completely underrated key driver to set you apart from competition (whether it be in a company or in your own business) is #PROACTIVITY. ??Where can processes be improved? ?? Where can synergies be created? ?? Which problem is waiting to be solved? ?? Where can clients or bosses be made extra happy by just a tiny extra mile or extra service? Next time talking to your boss or key client, try out this simple question: ??What can I do to take something from your plate today? You’ll receive gratitude in return, and might get just one step closer to your next career goal!??