How can you differentiate your freelancing services from the competition?

One of the first things I learnt about entrepreneurship was from my father when he started his own landscaping business. "If they can do it, I can do it, but better!" was the FIRST lesson. When I read about other INDUSTRY SHAKERS and how they came up with some of the greatest firms today, I discovered that many of them were inspired by "Pain Points" in established industries or services. What makes your Freelance service better?

This is super important, especially when starting out - as a freelancer or a company. You want to make one thing work without doing everything and nothing. One important thing here is that you are honest with yourself on what your skills / superpower / experience is and where you can add value. If you kid yourself you won’t get results for the client and you won’t build much of a portfolio. In my opinion, at least 80% should be in your comfortzone of expertise. In all fairness, this is what you are paid for.

In today's competitive market, building lasting customer relationships hinges on creating genuine value while being unwaveringly honest. Understanding customer needs through research and active listening allows tailored solutions. Transparent communication about our offerings' benefits and limitations, along with clear pricing, fosters trust. Consistent engagement, post-sale support, and feedback integration ensure satisfaction and product evolution. These values of integrity, customer focus, and transparent communication are crucial not just for differentiation but also for establishing enduring partnerships, fostering trust, and future-proofing our business in a swiftly evolving landscape.

My take on this is that you should start working before you even get paid. There is no better ?sales pitch“ than coming back to a potential client with something you have created ?out of your own interest“. It shows commitment, eagerness and the attitude to get things done. An example for that would be to design a creative batch with a strategic focus on an underserved target audience that you see them missing out on - with no strings attached. It just can’t be done ai generated generic thing. It needs to be bespoke, people don’t want to be fooled and you are essentially fooling yourself.

This is an obvious one. What might not be so obvious is to try to combine the learning with actually doing something. Learning about doing something is not doing the thing. Doing the thing is doing the thing. If you want to learn about webinars, why not organise one yourself?